
07/19/2025
The unique SusieCakes branding draws customers in. From the old-fashioned logo to the vintage-looking cursive “SusieCakes” script, the company adds a modern twist while honoring founder and CEO of SusieCakes, Susan Sarich's childhood experience with her beloved grandmothers.
“I was very intentional with the logo and colors,” she says. “The first thing I wanted to make sure we did was include what we call ‘Susie blue.’ This turquoisey, minty blue color was the color of my grandmothers’ mixing bowls. Those are the bowls that are colored on the outside and white on the inside — very popular in the ‘50s and ‘60s. A cyan wall brightens the space from the end of the store. Freshly baked cakes, cupcakes, cookies and other treats neatly line the shelves.
Susie Red, the other color in the SusieCakes palette, has a different origin. “It’s the color of a ‘69 Mustang, which is called ‘cherry red. That was also a specific color that was a nod to the past.”
“Everything is made on site from scratch, and that’s the reason we have the kitchen open with real ingredients from those recipe cards from my grandmothers. We don’t use any preservatives or anything to make it last forever.”
https://prestonhollow.advocatemag.com/2025/07/01/susan-sarichs-story-as-the-founder-of-the-beloved-susiecakes/
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Susan Sarich, the founder and CEO of SusieCakes, emerges from the back of the Preston Center store in Dallas. She wears a white apron with “SusieCakes” embroidered in cherry-red thread on the front. She dusts off her hands from a morning filled with baking and a genuine smile spreads across her ...