Tourpreneur For Tour Operators/Experiences Professionals

Tourpreneur For Tour Operators/Experiences Professionals The world's largest community of tour & activity operators helping each other to grow their businesses.

"What's going on with our traffic?""What's happening with direct bookings?"Vitaliy Levit, founder of Gondola AI kept he...
09/25/2026

"What's going on with our traffic?"
"What's happening with direct bookings?"

Vitaliy Levit, founder of Gondola AI kept hearing those two questions from tour operators. So his team spent six months tracking what ChatGPT, Gemini, Perplexity, and Google's AI tools tell travelers about tours. They asked 530 real traveler questions and collected over 400,000 AI answers.

Search visits to operator websites fell about 41% in two years. Only 17% of the pages AI recommended showed up in Google's top 20 for the same search. That means ranking well on Google doesn't mean AI will send travelers your way.

The 2026 AI Visibility Report is free, and you don't have to give your email to read it: https://gondola.travel/2026-ai-visibility-report

Vitaliy also has a free webinar on what to change on your website so AI tools recommend you: https://gondola.travel/ai-visibility-webinar

At TP CONNECT, Vitaliy is hosting a table called "How to Get Recommended by ChatGPT" across both days. Read the report or watch the webinar first, then bring your website to his table. He'll check it against the data with you, and you'll leave knowing what to fix first.

November 17 and 18 at The Historic Seelbach Hotel, Louisville. Tickets at https://tourpreneur.com/connect

This week in PRO: Kyle Campbell on designing for longing.Your tour listing opens with the stops, the duration, and the p...
09/25/2026

This week in PRO: Kyle Campbell on designing for longing.

Your tour listing opens with the stops, the duration, and the pickup time. The traveler reading it has to do the imagining themselves, then decide whether this is the trip they were hoping for.

Kyle reads your bookings for what guests were actually after, maps your tours into two or three emotional worlds, and rewrites one tour intro live so it leads with feeling instead of logistics. Bring your best-selling tour.

Designing for Longing is part one of Feeling Is the Product, her four-part series on tour design.

Tuesday September 29 at 11am ET. Live and recorded for PRO members.

https://community.tourpreneur.com/c/events/feeling-is-the-product-longing-sep-29-2026

09/24/2026

There's no competition for interested people.

Philippe Hertzberg, CEO of Secret Journeys, trains his storytellers to be interested in a guest, not interesting to them. That curiosity is what lets them personalize an experience in real time.

Listen to the full conversation or read the takeaways: https://tourpreneur.com/ep-332-ultra-luxury-is-ultra-personalization-how-secret-journeys-grows-through-relationships-not-ads/

Many thanks to our sponsors:
Aloja | dynamic pricing made simple
Bókun | more bookings, better experience

Everything Google Things to Do Can Do for Your Tours, with Chaz Desousa of Things to Do Marketing. Wednesday September 3...
09/24/2026

Everything Google Things to Do Can Do for Your Tours, with Chaz Desousa of Things to Do Marketing. Wednesday September 30 at 11am ET.

Google Things to Do is how tours and tickets show up bookable inside Google Search and Maps, with a link straight to your own site. Being listed is not the same as being set up. Operators usually get there through a connectivity partner or their booking system, and that connection often covers the free booking link and little else.

Chaz covers what is actually available: the free listings, the Official Site label that sends travelers to your checkout instead of an OTA's, the place IDs that control how many locations your tours match to, the categories that control which searches you turn up in, and the paid activity ads.

Chaz Desousa started his first tour business in 2006 and is a Google connectivity partner.

Free to attend. RSVP: https://community.tourpreneur.com/c/events/everything-google-things-to-do-sep-30-2026

Tourpreneur Nashville Gathering, Monday September 28.Christy Hunter of Photowalk Nashville is hosting at the Loews Vande...
09/21/2026

Tourpreneur Nashville Gathering, Monday September 28.

Christy Hunter of Photowalk Nashville is hosting at the Loews Vanderbilt Hotel from 6pm to 8pm CT. Two hours in person with other tour operators and travel professionals.

Compare notes, swap stories, meet people running businesses like yours.

RSVP: https://community.tourpreneur.com/c/events/gathering-nashville-sep-2026

Next week in PRO: Dorene Wharton on content strategy in a zero-click world. .whartonTravelers get what they came for wit...
09/19/2026

Next week in PRO: Dorene Wharton on content strategy in a zero-click world. .wharton

Travelers get what they came for without ever landing on your site. Google answers on the results page. ChatGPT summarizes your tour before anyone has heard of you. Instagram and TikTok keep people inside the app. A post can rank, get read, get used, and send you no one.

Dorene walks through whether content is still worth producing and which types still earn attention, what AI watermarking changes about what you publish, and what to do with years of posts that no longer perform.

Thursday September 24 at 12:30pm ET. Live and recorded for PRO members.

https://community.tourpreneur.com/c/events/content-strategy-2026-zero-click-sep-24-2026

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