GACEP

12/16/2025

A massive thanks to Amanda Allan and the Cloudera team for hosting fellow Bay Area GACEP Members at their new Cloudera Customer Briefing Center in San Jose! It was a great day of connecting and celebrating!

11/17/2025

What a fantastic inaugural GACEP Connect in Munich! A HUGE Thank You to the Microsoft Experience Center EMEA Team for hosting at their usual World Class level, the Downstream Team for their work to help envision and plan the event, Session Leaders & Panelists for sharing their valuable insights, EMEA Solution Partners for underwriting the day, and of course, the Customer Engagement Professionals who chose to spend the day having meaningful and fun conversations. It's always magic when GACEP members get together!

11/13/2025

We are pleased to announce a new episode of the Thought Leadership Podcast Series, The CX Live!, hosted and produced by GACEP member, Darby Mason-Werner, as a service to her fellow members. Visit the Podcasts page here https://www.gacep.com/podcasts for a direct link to this episode as well as past episodes.

Episode 91: Transforming Sales Teams from Passive Participants to Champions of Your Program with Michael Herren

In this episode, Michael Herren, Director, Global Customer Engagement Program at Illumina, shares strategies to deepen partnerships with sales teams and create strong evangelists. He advises to understand sales structures, motivations, and pain points, then prioritize the desired outcomes of the partnership. Whether it’s the guidance you provide, tools you offer or ‘rules-of-engagement’ you define, make working with your team as frictionless as possible. Sales engagement must be earned!

Enjoy!

10/29/2025

We are pleased to announce a new episode of the Thought Leadership Podcast Series, The CX Live!, hosted and produced by GACEP member, Darby Mason-Werner, as a service to her fellow members. Visit the Podcasts page here https://www.gacep.com/podcasts for a direct link to the episode as well as to past episodes.

Episode 90: The Lazy Genius Approach to Business Intelligence with Emre Ozbek

In this episode, Emre Ozbek, Executive Managing Director at BICEP Solutions, shares how customer-facing programs can build repeatable, intelligent systems that free up their best talent to focus on what truly matters: creativity, strategy, and connection. He digs deeper into his ‘touch it once philosophy’ and the ‘lazy approach’, a principle of profound efficiency rooted in automation. Emre advises teams to avoid ‘managing what you measure’, and instead ask ‘why’ to ‘eliminate’ unnecessary metrics and ‘illuminate’ your data. He also suggests how to change our mindset related to AI including the practical step of selecting one small process, then ask ‘why’, and either eliminate or automate. An important takeaway for listeners is the realization that the process of leveraging business intelligence is more accessible than we may have imagined.

Enjoy!

10/02/2025

09/28/2025

The GACEP Team is in Chapel Hill and looking forward to welcoming Fall Workshop Series conference participants tomorrow!

09/26/2025

We are pleased to announce a new episode of the Thought Leadership Podcast Series, The CX Live!, hosted and produced by GACEP member, Darby Mason-Werner, as a service to her fellow members. Visit the Podcasts page here https://www.gacep.com/podcasts for a direct link to the episode as well as to past episodes.

Episode 89: Strategies for Designing Effective Demonstrations That Create Memorable Experiences with Bryan Hobbs

In this latest episode, Bryan Hobbs, Executive Briefing Manager at Zoom, provides lessons learned from his years of designing and implementing technical demonstrations for industry-leading companies like Cisco, Symantec, Google Cloud, and Microsoft. From identifying viable spaces and deciding who to partner with, to confirming what products/services to showcase, it is important to build for the short term and plan for the long term. Bryan also shares best practices for overcoming the unique challenges faced when installing in regional locations.

Enjoy!