05/10/2023
WHAT MAKES FOR A POWERFUL TESTIMONIAL
Aside from actually having a live event or coaching program worth talking about, your testimonials should capture the individual's personal experience and the impact the event or program had on them. Here are a few things you should consider when filming testimonials:
1️⃣ Authenticity: Testimonials should be real and honest. They should come from attendees and clients who genuinely had a good experience at your client’s event or program. If you as a videographer see certain guests not having a good time or you overhear them speaking negatively about an event or program, they are not the ones you want telling their experience about your client’s event or program.
2️⃣ Specificity: Don’t allow attendees to make general or broad statements like "It was a great event," and they just leave it at that. Ask them to be specific and tell you what was great about it? Was it the atmosphere, the people, the food, the community, the teaching, the experience? Get them to be specific and encourage them to talk.
3️⃣ Results or Impact: The best testimonials speak to the results or impact the event had on the attendee. This connects with being specific. It could be what they learned, a skill they developed, connections they made, and have them speak on what their lives will look like as a result of what they’ve learned.
4️⃣ Identifying Information: Always, and I mean always, capture a person's full name, their role or title, and what they do.
Next time you have testimonials to capture, consider these tips and I guarantee you will start to receive heartfelt responses that move the needle in your client’s business…yours too, but specifically your client.