08/08/2026
John stopped paying for Angie’s List and shared leads three months ago.
Here’s why.
Out of every ten leads he bought, eight of them never answered the phone. The two that did pick up were already talking to three other contractors, so the whole thing turned into a price fight before he ever got to the jobsite.
He was paying for the privilege of competing.
Now he runs Facebook & Instagram ads instead, and the difference is not subtle. The people coming through are the ones who raised their hand and asked for the job. They fill out a form, they get qualified before anyone drives out there, and John picks up the conversation directly in Messenger.
In his words, when you are dealing with the customer directly and you can actually pick their brain, the whole process gets easier.
The result over the last couple of months: somewhere between 30 and 40 closed fencing jobs. His average project runs $10,000 to $15,000.
That is one contractor, one vertical, one system. And we are already building his next campaign for construction shops and buildings.
A lot of construction and home service owners still do not believe Meta Ads can bring them real work. John’s answer to that is simple. If you are not on social, you are already behind the curve, because your customers are on their phones all day and it is easier for them to reach you there than it is to hunt down your website and call.
Here is how we work. We come out to your jobsite, we shoot the videos with a plan already built and a teleprompter ready so you are not guessing on camera, and we hand you a system that turns those videos into qualified appointments on your calendar.
If you want that for your business, reach out and book a free strategy call.
We shoot it, we run it, you close it.
