04/08/2026
In every industry, there are shortcuts.
But the outliers don’t follow the system of shortcuts. One of the secrets of the publishing industry is that publishers generally will host a bookstore launch or bookstore signing for the Author just as a show.
But that’s like having a book launch in your living room. It makes no sense because no one goes to the bookstore anymore just like no one is going to your living room.
But the authors fall for it every time because it appeals to their ego. Is it wrong to do a bookstore book signing with 20 people? No. Is it a waste of time? Yes.
Do this instead.
Authors; launch your book online just like we did with an online book launch. As you can see this one got 12,000 attendees.
We like to tell the truth.
And this is an industry that needs to change.
You can waste your time and we will certainly support every author that does with love. But if you want to sell books Listen to the experts not the people that are cheating you by making you feel as if your bookstore appearance will sell books.
The good news is, you can do an online book launch today. Just plan it.
If you need help, let us know. We promote authors. Not the system that sets them up to fail.