09/11/2026
SEMA KICKS DOWN GRANT TO TREAD LIGHTLY!
As part of its SEMA Cares outreach, SEMA Truck & Off-Road Alliance - TORA (TORA) kicked down a grant to the Tread Lightly team. “We'd like to thank the Specialty Equipment Market Association for awarding Tread Lightly! with its SEMA Cares grant in 2026,” says the non-profit association’s Executive Director James Boyd. “This generous support helps advance Tread Lightly!’s mission to protect trails through responsible recreation education and on-the-ground stewardship projects. Together, we’re helping keep our trails healthy, accessible, and enjoyable for generations to come,” adds Boyd. “Thank you, SEMA Cares, for being a champion of our trails and investing in responsible recreation and the future of our public lands!”
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