Uṣūl

Uṣūl Arabic "أصول,” pronounced (oo-SOOL)
1 (noun) origins
2 (noun) excellence
For the Love of Our People
📍US

08/13/2026

THE WAIT IS OVER. 👀

ṢUMŪD COLLECTION drops TOMORROW.

Built from our roots. Made for those who stand firm.

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You’re not ready for this one.

07/29/2026

The Arabic language like many other languages around the world have the capacity for flexibility in dialects, meanings and pronunciation. Between two generations, one word can completely change in its sound.

Cc:

07/22/2026

Reduce-Reuse-Recycle-Resist ✊🏻✊🏼✊🏽✊🏾

Available August 14th on www.usulapparel.com

07/16/2026

Omar Mukhtar (1858–1931), revered as the “Lion of the Desert,” was a teacher, Islamic scholar, and resistance leader who spearheaded Libya’s fight against Italian colonial occupation for nearly two decades.

Even in his seventies, he consistently outmaneuvered a vastly superior Italian military through disciplined guerrilla tactics and an unmatched understanding of the desert terrain.

In 1931, after being captured in battle, Omar Mukhtar was subjected to a public trial before being executed by hanging at the age of 73 in front of thousands of Libyans. The Italian authorities hoped his ex*****on would extinguish the resistance.

Instead, his martyrdom immortalized him as one of the Arab world’s most enduring symbols of courage, steadfastness (ṣumūd), and the unwavering pursuit of freedom.

A wearable tribute to Omar Al Mukhtar dropping August 14th. Stay tuned and enable push notifications 👀

Cc:

07/11/2026

In every lifetime.

CC: .tabaza

07/07/2026

The Battle of Algiers directed by Gillo Pontecorvo (1966)

07/06/2026

Film: Children of Shatila (1998)

Many people around the world first learned about Lebanon’s Shatila refugee camp because of the tragic Sabra and Shatila massacre in 1982. Situated in one of Beirut’s poorest neighborhoods, the camp is home to about 15,000 Palestinian refugees and Lebanese residents who live with the lasting effects of displacement and poverty.

Decades after their grandparents were forced to leave Palestine, the younger generation in Shatila struggles to understand what it means to grow up as refugees in a community marked by conflict, hardship, and resilience. In the documentary, director Mai Masri follows two Palestinian children, 11-year-old Farah and 12-year-old Issa. By giving them video cameras, she allows them to tell their own stories, offering a personal and powerful look at daily life in the camp, as well as their dreams, fears, and hopes for the future.

Cc:

07/04/2026

Egypt head coach Hossam Hassan held the Palestinian flag after today’s World Cup victory over Australia, dedicating the win to the people of Palestine.

“My heart and soul are with them.”

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