Wealthy Web Writer

Wealthy Web Writer At Digital Copywriter, our mission is simple: To provide you with a roadmap to launch and grow a successful digital copywriting business.

What do share of voice, lead-to-close rates, and incremental lift have in common?They're all displacing how marketers tr...
05/04/2026

What do share of voice, lead-to-close rates, and incremental lift have in common?

They're all displacing how marketers track success.

Savvy companies are more interested in share of voice than traffic... more focused on lead-to-close rates than the number of new leads... and more keen to track incremental lift than pure conversions.

Click the link in the comments to see how you can start have better conversations with your prospects around the new metrics they're using.

04/01/2026

How's your follow-up game?

If you don't have a system for connecting with your prospects multiple times, you're not building as much momentum as you could be. Your odds of landing a client go way up when follow-up outreach is part of your system.

It doesn't have to be complicated. A quick note to ask if they saw your original message and if they have any questions for you can be enough to keep you top of mind, to build trust, and to help them consider your offer more closely.

You can have the best writing skills in the world, but if you're positioning is off, you're going to struggle to land cl...
03/30/2026

You can have the best writing skills in the world, but if you're positioning is off, you're going to struggle to land clients.

Get crystal clear on who you want to serve and what you offer that they need and want.

Once you have a handle on those things, it becomes much easier to connect with prospects and convert them into paying clients.

Need a good story to tell in your next article, email message, or LinkedIn post? Start with a problem you figured out ho...
03/27/2026

Need a good story to tell in your next article, email message, or LinkedIn post?

Start with a problem you figured out how to solve. Go back to the moment you were frustrated and share how your solution unfolded. Those origin stories are some of the most engaging for readers.

When you write for a client, you're never writing just for the sake of the words. There's always an intention, a goal be...
03/16/2026

When you write for a client, you're never writing just for the sake of the words. There's always an intention, a goal behind what you're doing. The best writers make sure they understand that goal before they put pen to paper. (Or fingers to keys.)

Here's the cool thing - there are really only five goals. To make people more aware of you, the brand, the product, the solution. To draw people in, so that they join your list and you can talk to them further. To deepen your relationship with the prospect or client by continuing the conversation and building trust. To make a sale. Or to improve retention through fewer returns, more repeat business, and more referrals.

Make sure you know which of these goals your piece supports ::before:: you start writing it.

Here's a trick to improve your writing. Look at your first seven words and ask, does it promise a solution to a real pro...
03/11/2026

Here's a trick to improve your writing. Look at your first seven words and ask, does it promise a solution to a real problem, show that you understand your reader and what they care about, pique curiosity, or demonstrate empathy?

If not, you need to tweak your opening.

Digital Copywriter Members: Getting readers to take action is what separates persuasive, conversion-based copy from educ...
03/09/2026

Digital Copywriter Members: Getting readers to take action is what separates persuasive, conversion-based copy from educational content. During this month's Office Hours, Heather Robson will demonstrate easy ways to integrate and improve your calls to action. Join us at 2pm ET on Thursday. Link in the comments.

What do anaphroa, epistrophe, and epizeuxis have in common? They're all ancient rhetorical forms that can help make your...
03/05/2026

What do anaphroa, epistrophe, and epizeuxis have in common? They're all ancient rhetorical forms that can help make your big ideas more memorable. Click the link in the comments to see how they, and other rhetorical forms, work.

You'll face obstacles on your path to freelance copywriting success. They're inevitable. But nearly every obstacle you f...
02/11/2026

You'll face obstacles on your path to freelance copywriting success. They're inevitable. But nearly every obstacle you face is also an opportunity to grow. It all depends on how you frame it.

02/03/2026

Digital Copywriter Members - Be sure to attend the live Monthly Office Hours happening on Thursday at 4pm Eastern Time.

Address

220 George Bush Boulevard, Suite D
Delray Beach, FL
33444

Opening Hours

Monday 9am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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+15612785557

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