Horse Industry Hype

Horse Industry Hype Horse Industry Hype with Lynn Cool
Inside the lives, wins & untold stories of the western performance horse industry. Cowgirl athlete.
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Storyteller.Industry voice.

08/20/2026

💙🐴

08/19/2026

😱 This girl could be any of us on a given day!

08/19/2026

Meet Melissa Alfano, a 2026 Cuttinup Show Blankets Honoree. ❤️

Melissa, owner of MK Western Contour, was nominated by Cuttinup founder Jennifer Palmer—a nomination made even more meaningful by the fact that Melissa and Jennifer were childhood friends.

The memories run deep, the friendship has stood the test of time, and now Melissa’s name will forever be part of the Cuttinup legacy.

Congratulations, Melissa, on this very special honor. ❤️

08/18/2026

Ignore my poor axe-throwing skills 😂🪓, but do check out this adorable blouse from Calamity Loraine Boutique! 😍

My aim may have been off, but my style was on point at the PRCA Sponsor Summit! 🤠✨




WOW‼️ Take a look at the SCHOLARSHIP $$$ that Peach State Futurity/ Region 5 Scholarship Cutting put together for the Na...
08/18/2026

WOW‼️ Take a look at the SCHOLARSHIP $$$ that Peach State Futurity/ Region 5 Scholarship Cutting put together for the National Youth Cutting Horse Association‼️

YOUTH are the future of our industry. The Peach State Team deserves all the accolades for making these scholarships available. Congratulations to all of the winners.

08/17/2026
What a week at the Peach State Futurity! 🍑🐴It’s been such an honor to interview the winners, represent SUCCEED®, and wea...
08/15/2026

What a week at the Peach State Futurity! 🍑🐴

It’s been such an honor to interview the winners, represent SUCCEED®, and wear my beautiful Frank & Rio shirts along the way.

The Peach State team has done an incredible job creating a first-class event and making everyone feel welcome. I’m grateful to be a small part of such a great week in Perry, Georgia.

Great horses. Great people. Great week. ❤️

Cuttinup Show Blankets
Succeed Equine
Frank & Rio
Tyler Shupe Leather
MJ BALM
4CYTE USA

08/13/2026

Tim shares how his mare went from "she'll cut but she deosn't do anything right" to "I've never seen anything like it."

Check out the full episode here > https://youtu.be/iS-h3Ve2Uk8

🔔 Subscribe to HorseIndustryHype on YouTube so you never miss an episode!

4CYTE Succeed Equine Frank & Rio Cuttinup Show Blankets National Cutting Horse Association

Congratulations C4 Cutting Horses and Gavin Callahan Cutting Horses!Succeed Equine
08/11/2026

Congratulations C4 Cutting Horses and Gavin Callahan Cutting Horses!

Succeed Equine

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