Horse Industry Hype

10/10/2026

I love seeing my friends in Frank & Rio 💕💙

Horse-show schedules leave plenty to do. Jen appreciates having shirts that wash up well and are ready to go again.

Jen, thank you for your kind words and for choosing Frank & Rio. Amy and I know what goes into getting to the show pen, and it means a lot to be a small part of your day.

Have a Frank & Rio photo you love? Send it our way. We’d love to feature you, too.

Free shipping on orders over $200.

10/07/2026

Ladies, I need your help! 🤠✨

I’ll be at the NFR representing SUCCEED®, and I’m headed to the Wrangler Gold Buckle Gala—so I need your help finding the perfect cowgirl formal look!

I want something unique, eclectic, Western and beautiful. The more unique, the better—and it needs to look amazing with some incredible turquoise. 💎

So tell me… who should I be wearing?

Tag your favorite Western boutique or designer below. 👇 And boutiques/designers—if you have a look you think belongs at the Gold Buckle Gala, I’d love to hear from you too!

Help me find THE outfit! ❤️

10/04/2026

Congratulations to our Team SUCCEED® athletes heading to the NFR! ❤️🏆

What an incredible accomplishment. We’re proud to be along for the ride and even prouder to support the equine athletes who help make these dreams possible.

We’ll be cheering you on every step of the way. See you in Vegas! 🎰🐴

10/03/2026

One of the greatest parts of what I get to do is work alongside a product I truly believe in. ❤️

From cutting horses and barrel racers to ropers—and now programs like Taft Dickerson Show Horses in the Western Pleasure world—SUCCEED® continues to earn the trust of horsemen across so many disciplines.

Different arenas. Different disciplines. The same priority: taking care of the equine athlete.

I’m incredibly proud to play a small part in telling these stories.

10/02/2026

Congratulations Michelle Alley!

09/22/2026

Cuttinup Show Blankets 💙

09/16/2026

Please share, our horse community overlaps.