Hanna Nuss, 103 East Main Street (2025)

25/08/2025

Seven years ago I was lost. I was happy, but there was this quiet ache for something more that I couldn’t put words to.

I was overworked, two years of full-time work, full-time+ coaching, raising a newborn and a three-year-old. I was tired. I was dropping every ball I’d ever been able to juggle before. I barely saw my girls, and when I did, I wasn’t really there. Usually emailing, on the phone, or rushing fast food into us just to keep moving.

Jordan and I barely talked. We couldn’t imagine the future; we were just trying to survive the present. I didn’t have friends I felt like I could call. I was on track to climb every ladder, to “make it.” But it was all at the expense of the things that actually mattered. My life was leaking out, one drain at a time.

And I knew I needed to do something. Not add one more thing. But something to pull myself back into my own story.

So I bought a laptop. Told myself I’d write. But the words wouldn’t come. I hadn’t written freely since the second grade. So instead, I talked. Into a mic. A daily podcast journal in 2019.

I said it all, the wanting to leave my home state. The wanting to write. The wanting to dream. I talked about my kids, my husband, my family. Sometimes my underwear. It got weird. But it saved me.

Little by little, those words saved my soul. They wrote my first book. Then my second. They helped me leave corporate. Open a business. Bring my kids home.

Now I’m here, seven seasons in, living the story I was desperate to get back to. Not perfect. But present. In the day-to-day. In Iowa. Building a new reality, for me, for my family, for our community, for this home state I once wanted to leave.

23/08/2025

Here’s what I know right now: nothing works without action. Everything unfolds after that first upward surge, the power move. It begins with the renouncement of what no longer serves you and the decision to walk toward what you actually want. Then comes the doing, taking one step, then another, each one aligned with this new path.

That’s the spirit behind Do School, Local., and Local. Pub. Co. If people aren’t given opportunities to step into power and movement, they won’t rise. We meet them right after the spark of creativity takes root, and we ensure the next level happens. Because in the end, doing is everything.

The yellow book came first for a reason. All of these realizations are cracking open, and it’s blowing my mind. We don’t always know the language, but when we follow intuition, it leads us back to truth. Everything I’ve built began the moment I renounced what I was told to do and chose instead what I felt called to do.
I let go of security and took the step.

When my lower and higher chakras finally aligned, the union opened, I felt it rise as I wrote my first book. That was the moment everything else began to flow.

23/08/2025

Lately we’ve been watching Home Improvement at night and honestly, it’s been so fun. My husband and I both grew up with Tim “The Tool Man” Taylor being ridiculous, but this time around I keep noticing Jill. She had such a solid storyline, and I’m kinda obsessed.

Also, I’m realizing my closet is already pretty 90’s-inspired… now I’m just adding in a little “Jill energy” to round it out. 😂

What shows did you grow up on?

22/08/2025

The truth of my story was something I went back and forth on, owning it, rejecting it, burying it. By thirty, I was finally ready to step into it fully. Ready to openly admit that I had written off a huge part of who I was the moment I stopped playing ball.

Sitting with that truth hit the hardest. I didn’t want to own that part of me. I didn’t want anyone to know that I had made injuries seem worse than they were, just so I’d have an excuse for coming up short. At first, that lie was easier to swallow. But over time, it started choking me.

What I’ve realized is this: I can hold a vision for my life, but I don’t get to control how I arrive there. The most beautiful, joyful, adventurous, creative existence doesn’t come from perfectly laid plans. It comes when I set the GPS, then forget the route. Forget the roads I thought I’d take. Forget the neat little map I had drawn for myself.

I own the truth that I am here to live a full existence.
I own the truth that I have no idea how it will unfold.

And as I faithfully walk the unknown path, life continues to play out in magical, mystical ways, ushering me into a life of wonder, adventure, and balanced alignment.

22/08/2025

I’m Hanna Nuss, your implementation guide for doing the dream. Call me a coach if you want, but that doesn’t qiute fit. I’m not here to teach and walk away. I dig in, get it done, and make sure you do too. No excuses. No scapegoats. Just results.

Implementation is the difference between staying stuck and actually showing up. I bring strategies, systems, and discipline to whatever you’re trying to do so that you actually do it. I don’t believe in learning more just to feel busy. The results come from action, follow-through, and getting the damn thing done. That’s my lane, and it’s exactly what I help you own.

I work with dreamers who are ready to stop talking and actually do the dream. And here’s the next part: I don’t just stop at helping you take action. I have entire companies built, under the Local. umbrella, ready to handle the next stage of your dream. From building your brand to connecting you with community, products, and resources, Local. takes what you’ve done and helps you scale it, sell it, and make it real in your world.

As your implementation guide, I’m hands-on, results-driven, and committed to making sure you move from stuck to unstoppable, and with Local., you can take your dream all the way.

#ɪᴏᴡᴀᴍᴀᴅᴇ

21/08/2025

I’ve been stepping into year 37, and so far it has been marked by curiosity, creativity, celebrations, family, and friends. None of those words are new to me, but the way they’ve shown up in my life this year feels different, more integrated, more natural, like they aren’t things I have to chase anymore. They’re just here.

What surprises me most is how little of this I could have predicted. The roads I’m on weren’t part of my plan. If anything, they were the ones I thought I’d avoid. And yet, they’ve led me to moments I now can’t imagine my life without.

The things I used to overlook are the ones that feel the most meaningful.

I don’t think this season is about “having it all” or even about finding some perfect balance. It’s more about paying attention. Following threads of curiosity. Making space for creativity and celebrations when they knock. Letting family and friends weave themselves into my days in ways that feel alive, not scheduled.

Year 37 is surprising me. And I think that’s the best part.

21/08/2025

On today’s podcast, I shared a few of the things I’m loving right now. At first glance, that might sound simple, but for me, it’s actually a big deal.

There was a time when I couldn’t even slow down long enough to recognize what I truly loved. I was too busy filling every empty space with another purchase, another distraction, another thing that promised happiness but never delivered. Shopping was my coping mechanism, a way to numb the ache I didn’t want to face.

But healing has a way of changing the way you see everything, including what you choose to surround yourself with. Now, I find myself pausing before I buy, asking: Do I need this? Why do I want it? Does it serve me, or am I trying to fill a gap that can’t be filled with stuff?

It’s no longer about chasing the high of a sale or rushing through a spending spree. Instead, it feels like a mission, slow, intentional, sometimes even inconvenient. I want my home, my life, and my routines to be filled with things that actually matter. That could mean a product that makes my daily rhythm smoother, or something that sparks a little joy in the middle of an ordinary Tuesday. Occasionally, a “want” still sneaks in (and that’s okay), but the difference is, I know the why now.

Today I only shared a handful of favorites, but they’re more than just things. They’re daily companions. They’re reminders of how far I’ve come. They’re proof that I’m no longer living on autopilot, but instead choosing, piece by piece, to build a life I don’t need to escape from.

And for that, I am deeply grateful.

20/08/2025

Unfortunately, when I lost athletics, I felt like I lost all of my power and flow in life, or at least that’s how it seemed. At that point, I gave up. I thought if I was truly meant to stay in my power place, I would still be called to athletics. I would have gone on playing forever instead of having my career end after college. The game was where I found my most powerful self. And when I couldn’t play anymore, I believed I lost that self completly.

Yoga helped me find my way back to my body. It was the first form of movement that didn’t push me into that egotistical, competitive version of myself as an athlete. I didn’t need power, I needed presence. Every moment spent outside of my body, looking to compete or compare, only led to less than I knew I was capable of.

Yoga became the first time I moved my body in my body since athletics and an eating disorder. As I returned to the mat, I slowly returned to myself. I returned to my true self, the one that existed long before I was anything to this world. Before I was a mother, daughter, wife, athlete, friend, business owner, or author.

I was simply me again.
A person with infinite power.

18/08/2025

I’ve been in survival mode for 3 years since starting my business.
Always on. Always available. Always saying yes.

We’re told that’s what makes a “great business owner.”
But I’ve learned the opposite is true.

✨ Freedom comes with boundaries.
✨ Alignment comes from knowing when to say no.
✨ Prosperity comes when you root into who you are, not who everyone else wants you to be.

The scary part? Some people won’t like it. They’ll push back against your limits. But that’s the moment you know you’re no longer just surviving, you’re building something real.

Have you felt that shift? From survival mode → to standing rooted in your own way?

16/08/2025

I’ve always loved ideas.
So much so that in my first years trying to be an entrepreneur, I launched more businesses and brands than is probably legally allowed.

I thought if I just worked hard enough, tried enough things, and stayed busy, something would stick. But here’s what I learned painfully, over some hard-earned years of eating s**t:

It’s not the hustle alone that makes a business work.
It’s the story.
And more importantly, the ability to tell it.

I used to stumble over my own brand stories, talking in circles, over-explaining, or worse, not knowing what to say at all. If I couldn’t make people get it, how could I expect them to listen to me? To buy from me?

That’s why I do what I do now.
I help business owners, and teams, find their voice.
Not a “marketing voice” or some fake, polished version of themselves…
but the real, clear, confident story that makes people lean in and say, “Tell me more.”

Because when you can talk about your business in a way that clicks?
It changes everything.
For you.
For your team.
For the people you serve.

And I’ve seen it happen.
That spark.
That moment the words finally feel right. 💛

15/08/2025

Seven years ago, I was anxious, defeated, and lost. I had just turned thirty. I bowed out of volleyball, the only place I had ever felt fully myself. I was climbing the corporate ladder, but everything felt like a rush, a blur. Life was moving past me, and I didn’t feel like I was in my own story at all.

So, I started reading, writing, and reflecting on how someone changes their life. I turned to gurus, podcasts, workshops, and seminars, anything that might point the way. For a while, everyone else became my guide to this “new life.”

But over time, I realized there was nothing outside of myself that could truly help me. The way back was me. Me taking control. Me finding what fit me, for the first time in my life.

So I stepped away from everything. I removed myself from the rush completely, giving myself space to discover what I actually wanted to create in this life. From there, it’s been a wild ride of trial and error, finding what fit, finding who fit, and uncovering who I was meant to be.

Eventually, I loved myself back to life.

Yesterday, just days after my birthday, seven years after feeling the lowest I ever had...I fired my confetti cannon to celebrate an author at the shop. And maybe there’s no way to know for sure if we’re on the right track. But I do know this: the track I’m on today feels deeply, undeniably true.

13/08/2025

This photo right here.

When my first book came back from the printer, I had my daughter take a video because I thought it would be this full-circle moment...me, holding my dream in my hands for the first time. I thought I’d cry.

Instead? I cringed. The book looked terrible. And there I was, awkwardly celebrating alone with my 9-year-old running the camera. My first photo shoot felt the same...me, hyping myself up in a room by myself. Embarrassing.

So yesterday, I decided to rewrite that story. To take a dream I had seven years ago, mix it with the memory that made me want to hide three years ago, and bring it full circle.

I wanted an afternoon filled with pride, love, and a circle of people who get it. The kind of support I wish I’d had back then. And this photo? This is proof. Proof that I’m surrounded by the most incredible humans doing incredible things right beside me.A group who celebrates each other’s success, who want to see everyone win. People who spend an afternoon cheering, listening, learning... talking babies, business, dogs, and dreams.

I’m so thankful for the people who’ve loved me through every hang-up, doubt, and messy middle of this journey.

Yesterday was the dream in living color 💛

I wanted an afternoon filled with pride, love, and a circle of people who get it. The kind of support I wish I’d had back then. And this photo? This is proof. Proof that I’m surrounded by the most incredible humans doing incredible things right beside me.A group that celebrates each other’s success, who want to see everyone win. People who spend an afternoon cheering, listening, learning... talking babies, business, dogs, and dreams.

Hanna Nuss

25/08/2025

23/08/2025

23/08/2025

22/08/2025

22/08/2025

21/08/2025

21/08/2025

20/08/2025

18/08/2025

16/08/2025

15/08/2025

13/08/2025

Address

Website

Alerts

Contact The Business

Shortcuts

Share