Barbara Brooks Speaks

09/24/2025

Forget the name tags. Boomer. Millennial. Gen Z. Gen X. Cute for surveys, useless for defining people. Aging Out Loud means we write our own bios and ditch the stereotypes.

09/24/2025

Tomorrow at the Silver Sisterhood Experience, I’m reminding women everywhere: Aging Out Loud is not a trend. It’s a truth. Women 40+ are culture shapers and economic drivers.

09/23/2025

This September, we celebrate the power of women across generations with the She’s Got Drive Women's Money + Life Summit! Join us for a transformative experience at Mercedes-Benz of Denver, where we’ll equip you with essential financial tools and strategies tailored for women 40+. Connect with like-minded women and embrace the future of financial empowerment. Only 50 tickets available!

https://conta.cc/46Gu7UD

Email from SecondActWomen How 4 Women Started Multimillion-Dollar Businesses After 40 September 2025   From Barbara Brook’s Desk | SecondActWomen Founder September showed us the power of women across

09/19/2025

3 years old. We learned last night at our MultiGen Mashup fireside that's the age we learn age bias. 3!

What a wonderful time we had talking about the generations and debunking the stereotypes along the way.

09/15/2025

Who are you, especially for those of us who have played in other careers, jobs and industries only to find ourselves in completely different areas in our life and careers. It's about personal branding as the CEO of Brand You.

I'm speaking at Colorado Startup Week at 3pm today to over 334 women and allies, mostly over 40 who are looking to stop being the world's best kept secret. I had to when I started out as an entrepreneur after leaving my corporate gig as Senior Director of Mall Marketing for Park Meadows Retail Resort.

I didn't know who I was, how to value my time when I launched my marketing agency let alone how to 'brag' about myself to gain more business.

I do now! Sort of like that commercial from the 80's, "Barbara you up? I'm up now..." I am and look forward to sharing a few tools to Getting Seen, Getting Booked and Getting Paid at the Thompson Hotel by Hyatt (a little plug for my client).

08/20/2025

Culture Watch: Reality TV’s 50+ Experiment is Golden! | The new season of Bachelor in Paradise just gave us something we weren’t expecting: a cast that actually spans the generations. Yes! Producers of ABC/Disney Entertainment. Yes.

The producers, who once thought love was only for the under-35 crowd, finally opened the door for people over 50.

And it matters.
Pop culture has treated people over 50 as either invisible or the “wise side character” holding up someone else’s storyline. To see middlescent women and men handed roses, stealing scenes (literally – I’m looking at you, Kathy), having as much fun and in most cases, more fun than their younger castmates, that’s a cultural reset at its finest.

AND! The fact that the other castmates are loving their 'goldens' - the conversations, the competitions, the rose handouts and the 'partying'. The fact is, intergenerationality works everywhere! Even on reality TV.

What’s really happening here is bigger than reality TV. It’s proof that romance, reinvention, and relevance don’t expire. hashtag

It challenges the idea that the only storylines of ‘substance’ belong to the young and instead says that people of every age are binge-watch-worthy.

I talk more about this and also who’s getting it right besides ABC/Hulu/Disney+ on Thursday’s The House of Middlescence episode on YouTube.

Like a good 80s mixed tape, this is your go-to spot for aging out loud, where we talk solo living, second acts, age bias, personal branding, and yes... the occasional “what the haaaillll is happening” moments that midlife loves to throw our way. Your unofficial HQ for aging out loud. Welcome hom...

08/19/2025

Didn't catch my interview with Flower Gardner, Gina Costanzo Schley with SHEGROWS? You can catch it Tuesday night at 8pm on PBS12's new show, Studio Twelve.

She lost her mother at 2 and became everything her mother is, including a gardener.

Here's the link to watch online: https://www.pbs.org/show/studio-twelve/

08/01/2025

We’re in the middle of the year, and it’s the perfect time to pause, reset, and design the next six months with intention. In this episode of The House of Middlescence, I share three power moves to help you revise your goals, celebrate your wins, and create a bold new vision for how you want to ...

07/30/2025

Me, finding beauty in nature in my morning walk.

07/22/2025

Yeah, dating in midlife is very much a thing, and I’m living proof and getting real about what it’s like to date as a solo-ager at 58, what the dating landscape really looks like today, and where the heck we’re supposed to meet our humans. From the app gap to curated connection spaces (and a f...

07/14/2025

07/13/2025

Over 50 and living solo? You're not alone—and it’s not a downgrade. It’s a power move. I share 7 smart, soulful, and handy rules for living alone after 50, after having done it for most of my adult life. From getting rid of outdated expectations for people "our age" to staying healthy, connect...