04/30/2026
Since COVID, business and everyday life have leaned hard into tech and online communication. That shift has opened a ton of doors for small business owners, but it also makes it easy to forget how powerful real, in-person connection can be for building trust, community, and long-term customers.
In this episode of “Behind the Small Business,” Kevin sits down with Brian Prescott, owner of Colorado Real Estate Coalition (
lokationre.com), to talk about how he blends technology, social media, and good old-fashioned face-to-face relationships to grow his business. Brian has no problem using digital tools to get attention, but he’s very intentional about showing up in person, shaking hands, and being present in his community—and he shares how that mindset has changed his business.
If you’re a long-time small business owner or just starting to dream about launching your own thing, this conversation is full of practical lessons, mindset shifts, and real-world examples you can use right away. Plug in, take some notes, and see how you can use both tech and in-person connection to move your business forward.