Light Up Branding

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Shelton, CT
Light Up Branding

Every home industry pro deserves bold digital growth. In today’s world, being seen is essential. We don’t do guesswork.

We help real estate experts, mortgage pros, builders, designers, stagers, and property managers transform their online presence into market-leading brands. At Light Up Branding, we help real estate professionals and home industry experts stop blending in and start standing out with social media strategies that build visibility, engagement, and authority. Founded by husband-and-wife duo Alex and Ri

ch Luciano, we bring over 20 years of combined marketing experience—and a no-nonsense approach to social media that works. We do strategic, scroll-stopping content that positions you as the go-to expert in your market. Social media isn’t just about posting pretty pictures—it’s about creating connections, sparking conversations, and turning followers into clients. We take the confusion and inconsistency out of your social media game so you can focus on what you do best: closing deals and growing your business. Our clients are dedicated, ambitious, and ready to transform their brands from forgettable to unmissable. We help them do exactly that with powerful content strategies, consistent messaging, and a social media presence that commands attention.

03/17/2023

We're taking a brief break to revamp and elevate our content and services! During our temporary closure, we'll be illuminating fresh biz-tips, behind-the-scenes peeks, how-to's, client studies, free resources, and industry facts.

We're fine-tuning our services to light up your brand even more!

Stay tuned for what's to come 💡

03/14/2023

Happy Pi Day! Let's celebrate with a slice of π, and a whole lot of math puns 🥧🤓 Be sure to ✨SHARE✨ these graphics with your friends.😃

03/08/2023

Are you struggling to create content that connects with your followers?

We got you covered with these three tips for unlocking the power of social media:

𝗞𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲: To create content that deeply resonates with your audience, knowing who they are and their interests are vital. Dedicate some time to researching your followers and gaining insights into their demographics, interests, and pain points. Then, use this valuable information to craft content directly addressing their needs and desire.

𝗨𝘀𝗲 𝘃𝗶𝘀𝘂𝗮𝗹𝘀: Humans are super visual creatures. That means we love pretty things to look at, especially when scrolling through social media. So, if you want to keep your audience hooked, sprinkle some eye-catching visuals into your content. From dazzling photos and fun short-form videos to cool infographics and other creative visuals, make sure to include them in your posts.

𝗕𝗲 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁: Consistency is king when it comes to social media success. It's not just about posting regularly but also posting at the right times to maximize engagement. So, why not create a content calendar and stick to it like glue? This way, you can ensure you're consistently providing value to your followers/community.

Start implementing these 3 tips into your next content strategy. Watch your social media game be on point!

Social media, Content creation, Followers, Audience, Pain points

03/08/2023

Happy International Women's Day! 👩🏼‍🍳👩🏾‍🚀👩🏿‍💼👩🏻‍🌾👩🏻‍💻

Here's to all the strong, inspiring women who have paved the way for us and continue to inspire us every day.

Let's continue to uplift, support, and empower each other.

To the women who have fought for our rights, to the women who continue to fight for our rights, and to those who are fighting for their own rights. Thank you.💛

Women's rights,
Gender equality, Women empowerment, Feminism, Women in leadership, Gender gap, Breaking barriers, Women's achievements, Sisterhood, Women's progress

03/08/2023

Stay ahead of the curve in web design with these 5 trends dominating the industry in 2023! From Dark Mode Design to Voice User Interface, we've got you covered.

Which trend will you be implementing next?

Let us know in the comments below! 🌐💻

03/06/2023

Are you looking to create a brand identity design that stands out and resonates with your target audience?

Follow these 5 tips to create a memorable brand identity design that reflects your brand's personality and values.

Swipe right to learn more!

03/02/2023

Small businesses, this one's for you! 😉

We know how tough it can be to navigate the online world, and that's where we come in. We're dedicated to helping you succeed with our range of services, from web design and development to social media management.

Let us help you create a website that stands out, build a solid online presence, and create captivating content that will get your business noticed.

With our expertise and support, you'll be able to connect with more customers and watch your business thrive.

Let's take your business to the next level! DM for more info.⚡️ 💻

small businesses, online world, web design, development, social media management, website creation, online presence, captivating content, business growth, customer engagement, expertise, support

03/01/2023

Hello, March!

The start of a new month always feels like a fresh beginning. It's a time to reflect on the past, set new goals, and make positive changes. Let's embrace this first day of March with open hearts and open minds, and make the most of the opportunities it brings.

Happy new month, everyone! Who's excited for spring?! Let us know in the comments. 🌸💫

March, new month, fresh start, reflection, goal setting, positive changes, opportunities, open hearts, open minds, new beginnings, motivation, inspiration

02/28/2023

March into a new challenge!

Join me in committing to a daily practice this month. Whether it's 10 minutes of meditation, reading a chapter of a book, trying a new recipe, or doing a daily workout, let's create positive habits that uplift and inspire us.

Together, we'll encourage and support each other in making March our most fulfilling and transformative month yet.

Are you in? Save this post for ideas!

02/26/2023

Sundays are for relaxing and laughter, so here's a little humor to brighten your day 🤣

02/23/2023

First impressions matter! 💻 Did you know that 75% of people judge a company's credibility based on its website design? Make sure your website is worth staying for.

Web design, industry, credibility, brand presence, business value, website importance, user perception, website engagement, website traffic, website statistics

02/22/2023

𝗟𝗨𝗕 𝗤𝘂𝗶𝗰𝗸 𝗧𝗶𝗽 💡

One exciting way a website can be used is to create an interactive quiz.

Quizzes can engage customers in a fun and educational activities, help them discover more about a product or service, and even lead them to a purchase decision.

For example, a website selling items for home improvement could create a quiz that helps customers find the best product for their needs.

Tag a friend who needs to see this. 😃

Website, interactive quiz, customer engagement, fun, education, product discovery, purchase decision, home improvement, product selection, customer needs.

02/22/2023

𝗢𝗨𝗥 𝗣𝗥𝗢𝗖𝗘𝗦𝗦 💡

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘇𝗲

Through a comprehensive client questionnaire and virtual meeting, we’ll discuss your goals and vision for your brand while getting to know the ins and outs of your business.

𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗲

You’ll see your vision start to take shape through mood boards and other assets that we’ll share with you to confirm the direction of your project before moving forward.

𝗗𝗲𝘀𝗶𝗴𝗻 + 𝗥𝗲𝗳𝗶𝗻𝗲

We’ll get to work designing your assets while keeping you updated throughout the project. You’ll learn the logic and goals behind our design choices, and we’ll make any necessary adjustments based on your feedback to ensure we’ve properly captured your brand vision.

𝗙𝗶𝗻𝗮𝗹 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 + 𝗙𝗼𝗹𝗹𝗼𝘄-𝗨𝗽

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀: You’ll receive ready-for-distribution assets and style guides along with helpful tips for maximizing your brand recognition moving forward.
𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀: We’ll conduct extensive testing on your site after Delivery, teach you how to manage it on your own, and provide one week of follow-up support so you hit the ground running.

From strategizing to final delivery, we'll help you bring your brand vision to life. 🚀

Don't forget to like and follow for more!

Strategize, client questionnaire, brand vision, business, mood boards, assets, project direction, design, refine, feedback, brand recognition, style guides, website

02/17/2023

5️⃣ THINGS WE WOULD DO DIFFERENTLY IF WE STARTED OUR BUSINESS FROM SCRATCH

Starting a business from the ground up can be intimidating and even downright terrifying. It’s easy to get caught up in the excitement and lose sight of what you’re doing—and why.

It’s also easy to get bogged down by the details and lose sight of your vision. Avoiding this kind of tunnel vision requires focus, and that can be hard when there are so many things to do and so much uncertainty ahead.

Here are 5 things I would do differently to help make the process easier:

1. Research and develop a clear business plan: The first step in starting your own business is to have a clear goal in mind. What does success look like? How will you measure that? What resources do you need (money, people, equipment)?

2. Identify potential customers and target markets: This is where you start to put some meat on the bones of your idea. It’s time to do some research into who might be interested in your product, and what they have to say about it.

3. Secure funding for the business: It will allow you to focus on building your business and ensure that there's a financial cushion in case things don't go as planned.

4. Develop a marketing and branding strategy: you will have a better idea of how to position your brand and what you want it to be known for. This will help you create marketing campaigns that are more effective and make sure that your business is positioned correctly in the marketplace.

5. Create a website and set up an online presence: it's essential for success in today's digital world. It's the key to maximizing your reach and connecting with your customers.

The good news is that you don't have to do it alone. We're here for you every step of the way—from brainstorming ideas for your site, creating an initial design concept, implementing your vision into a functional website.

02/14/2023

On this Valentine's Day, we are filled with love and gratitude for all the special people and blessings we have received.

02/13/2023

Celebrating World Radio Day with the power of podcasting - bringing radio to the modern world! Here are some of our favorite podcasts that inspire and help us run our business. 🎙️📻

Here are some of our favorite podcasts:

Biz Chix

HiddenBrains
Duct Tape Marketing

What are some of your favorite podcasts?

podcast, audio, streaming, talk, radio, music, entertainment, news, comedy, interviews, technology, culture, lifestyle

12/19/2022

Moodboard Monday 🌈

As you start putting together your mood board, find images that inspire you. You can get these from the Internet or magazines—or even by walking around and taking note of things that catch your eye!

12/16/2022

Reminder 💡

Professional web design can help you grow your audience, increase conversion rates, and improve brand recognition. Although the costs of professional web design may seem prohibitive at first glance (especially if you are trying to stay within a lower budget), there are several ways that businesses can legally write off some of those expenses as tax deductions.

Start thinking about your dream website! Look at t as an investment for your business.

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Shelton, CT

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+12035297969

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https://lightupbranding.com/

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About Me

Alex Luciano is the Founder and Creator of Virtually Luciano, LLC. She has an extensive background in all administrative functions. With over 12 years of experience in the medical field, she has worked closely with some of the Top Doctors in Central & Southwest Florida.

She thrives on multitasking, structure, and efficiency. Let her take care of the mundane tasks that bog down the creative entrepreneur inside you; allowing you to focus on growing your business and revenue building.

Her latest passion is Social Media Management. She grew her Instagram and Pinterest significantly in a short time and has been able to monetize her platforms. She keeps up with all the latest trends in this ever-changing industry.

Alex is married to her best friend and greatest partner, Rich. They recently welcomed their first child, Sebastian Theodore Luciano and he is the light of their lives. She created Virtually Luciano as a way to stay home with him full time and be a badass mom boss!

Light Up Branding

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