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IgniteIt Events IgniteIt - The Official Account For IgniteIt's Cannabis, H**p, C*D & Psychedelics Related News

09/24/2026

“The total addressable market will expand by about 10X. That would be a home run outcome for us.”

In our exclusive interview, Sam Gibbons of Village Farms explores the potential of the regulated cannabis market in the Netherlands—from nationwide expansion to new opportunities for vertical integration.

Watch the full clip for his perspective on what could become a major growth driver for the industry.

09/21/2026

“We’ve started to see a lot of investors redoing diligence on the space and getting smart on the space again, after years of being away.”

— Sam Gibbons, Village Farms, in our latest exclusive interview.

If you’re interested in where cann-bis and business are headed next, join us at IgniteIt Market Spotlight: California 2026.

📅 Wednesday, October 7, 2026
📍 Los Angeles, California

09/18/2026

“We are seeing a decline in the market, so as regulators, we need to understand how we are adapting—and not just reacting.”

Dominique Mendiola of the Colorado Ma*****na Enforcement Division shared this perspective during “From the Regulator’s Chair: A Fireside Chat on the State of Colorado Cannabis.”

In conversation with Jerrico Perez of Vicente LLP, Mendiola discussed how regulators can respond strategically to changing market conditions while supporting the continued evolution of Colorado’s cannabis industry.

09/18/2026

“As long as you are able to maintain profitability and show that you are a good operator—that you run a lean, mean business—that is the type of deal that we are looking for.”

Joseph Lustberg, CEO of Upwise Capital, shared this perspective during the panel “Show Me the Money: What It Takes to Get Capital Back Into Colorado Cannabis.”

Lustberg joined Dai Truong of Arlington Capital Advisors, Ryan Freitas of FundCanna, Amber Naiman of Signature Law Partners, PLLC, and Jordan Youkilis of KEY Investment Partners for a timely conversation about capital, disciplined operations, and the path toward renewed investment in Colorado’s cannabis market.

09/18/2026

SETH IN THE HOUSE🔥🙌🏻

09/16/2026

🔥 48 HOURS TO GO! 🔥

Colorado, we’re almost there! Join us for IgniteIt’s first-ever Colorado Market Spotlight this Friday, September 18.

Get ready to hear real stories, challenges and insights from the people shaping Colorado’s cannabis industry.

See you in Denver! 🏔️🌿

09/15/2026

Colorado, we’re just days away.

On September 18, cannabis executives, investors and industry leaders will come together at **IgniteIt Market Spotlight: Colorado 2026** for focused conversations, valuable connections and new opportunities.

📍 The Westin Denver Downtown
📅 September 18, 2026

Secure your spot and join us in Denver: IGNITEIT.COM

09/14/2026

🔥 “That’s really a big difference between Google search and AI search. They’re giving way more context to these things.”

At our latest event, Evergreen Annuity & Life CEO Brady Madden joined the Search, AI, and the Visibility Fight: How Cannabis Brands Get Found panel to discuss how AI is reshaping online discovery.

Traditional search might start with a simple query like “C*D gummies near me.” AI search goes much further, with users providing more context about who they are, what they’re looking for, and the specific needs behind their search.

For cannabis brands, that shift changes the visibility game. Being found is no longer just about ranking for the right keywords — it’s about providing the depth and relevance AI needs to connect your brand with the right consumer.

As search becomes more conversational and personalized, brands need to think beyond traditional SEO and make sure their digital presence is ready for AI-driven discovery.

Continue the conversation at IgniteIt Market Spotlight: Colorado.

📍 DenveR

09/11/2026

🔥 “I don’t call them consumers. These are medical patients, and it is life or death for them to not have access.”

At our latest event, Paige Figi of Coalition For Acceses ow joined The Next Cannabinoid Framework: Consumer Safety, Access & Regulatory Balance panel to discuss what access to C*D means for patients who depend on it.

While much of the conversation around cannabinoids focuses on consumers and regulation, Paige highlighted a critical distinction: for some people, access isn’t simply a matter of consumer choice. It’s a medical necessity.

Finding the right regulatory balance means protecting consumer safety while ensuring patients can continue to access the products they rely on.

Continue the conversation at IgniteIt Market Spotlight: Colorado.

📍 Denver, Colorado
📅 September 18, 2026

Register now at IGNITEIT.COM.

09/09/2026

🔥 “The currency is trust.”

At our latest event in Chicago, Kelly Heinichen, VP of Retail at iAnthus, joined the panel Whose Playbook Is It? The Rules Cannabis Marketing Can Borrow—and the Ones It Can’t, powered by Surfside, to discuss what really drives consumer relationships in cannabis.

Heinichen pointed to trust as a critical currency — one that goes beyond how much a consumer spends and speaks to the relationship brands and retailers build with their customers.

As cannabis companies borrow strategies from more established industries, the bigger question is which rules translate — and which ones need to be rewritten for cannabis.

Continue the conversation at IgniteIt Market Spotlight: Colorado.

📍 Denver, Colorado
📅 September 18, 2026

Register now at IGNITEIT.COM.

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