
10/05/2023
Welcome to the Helium SEM family .coverdale ‼️
SMU Swimmer, Benjamin Coverdale, has signed with Detroit (MI) based Helium Sports & Entertainment Marketing Inc. for NIL (Name, Image, and Likeness) Representation.
“Benjamin Coverdale is someone that I’m extremely excited about. The very first time I saw him compete in 2018, I knew he was special and would do big things in life. Seeing his drive, determination and passion over these last 5 years has been inspiring. Benjamin’s talent extends far beyond his abilities in the pool with him also being a scholar. It was a “no-brainer” to make him the first member of our Olympic Sports Division and we look to create some amazing opportunities together!
Our mission is to raise awareness for the disparities that exist when it comes to swimming and water safety. More than half of African Americans are unable to swim, and they are also three times as likely to drown, which are startling statistics. However, Benjamin is another statistic by being one of the less than 1% of competitive swimmers who are African American and his ascent from a local Learn to Swim program to swimming at the NCAA Division I level encourages us all that everything is possible through exposure, education, and excellence. We aim to highlight the importance of water safety and access to swim instruction, while providing inspiration for all who dream of becoming a competitive swimmer. Benjamin is a beacon of light that illuminates the opportunities for all young people and our team will magnify both his athletic and academic brilliance!” Justin Brantley President/Founder of Helium Sports & Entertainment Marketing Inc.