01/08/2026
GameStop is back in the spotlight to start 2026, but this time it is not driven by meme stock frenzy. The focus is on a new compensation plan that could dramatically reshape how CEO Ryan Cohen is paid if the company’s turnaround continues.
The board of GameStop approved a stock option package that ties Cohen’s pay entirely to performance. He will receive no salary, cash bonus, or time based stock awards, meaning his compensation is fully at risk.
Under the plan, Cohen could earn options to buy more than 171 million shares at $20.66 per share. The options vest only if GameStop hits aggressive market value and cumulative EBITDA targets over time.
If all nine performance tranches are achieved, GameStop would need to reach a $100 billion market cap and generate $10 billion in cumulative EBITDA. If that happens, the value of Cohen’s compensation could approach $35 billion, according to Reuters.
The company says the structure aligns leadership incentives directly with long term shareholder value. The plan still requires shareholder approval, with a special meeting expected in spring 2026. Cohen will not vote on the proposal.
The compensation news comes alongside continued restructuring. GameStop is closing hundreds of stores as part of its portfolio optimization strategy, adding to nearly 600 U.S. closures reported last fiscal year.
Since Cohen joined the board, GameStop’s market value has risen sharply and the company has returned to profitability. The new plan signals that management is betting big on sustaining that momentum.