08/01/2025
The Detroit People Mover is getting a new name for 2025: the Person Mover. The city’s elevated rail system will officially adopt the updated title this fall in an effort to better reflect actual usage.
“We looked at the numbers, we looked at the platforms, and most of the time, it’s one person in there just vibing,” said Detroit Transportation Committee spokesperson Buster Cherry. “So we decided to stop pretending.”
The name change comes during a year in which the system remains free to ride, thanks to continued sponsorship from Priority Waste. While ridership did top 1 million last year for the first time since 2019, the average daily count hovers around 3,900—well below the system’s intended capacity.
City officials say the new name is part of a larger effort to rebrand the system for modern Detroit. “It’s still a convenient, clean, and safe loop around downtown,” said Cherry. “But we’re not going to call it the People Mover if it’s mostly just Carl from HR doing laps on his lunch break.”
As part of the shift, the DTC is rolling out a series of solo-friendly promotions, including:
“Ride Alone, Win a Scone” Tuesdays, where single riders can win baked goods for spotting zero fellow passengers
The Loop Tracker App, letting users count how many circuits they complete without eye contact
Station Soundscapes, adding gentle lo-fi beats and occasional motivational quotes for that one rider waiting at Financial District
Regular rider Mike Hunt, who’s been using the Mover since 1993, said the change felt long overdue. “It’s nice they finally admitted I’m the only one here,” he said. “Now if they could let me DJ.”
New signage with the “Person Mover” name will begin appearing in stations this September, along with a revised logo featuring a stick figure waving quietly from an empty train car.
Despite the humor, Cherry says the rebrand is meant to draw attention—not shame. “It’s Detroit. We know how to laugh at ourselves,” he said. “But also, you should ride it. It’s free. It loops. It moves. Even if it’s just you.”