22/10/2024
What does an adrenaline rush sound like?
We teamed up with Jack Morton Worldwide and brand client Hyland and their Brand Ambassador Valtteri Bottas to find out. As the production partner, we were charged with producing and filming all of the on location content at Thunderhill Raceway in Willows, California, where he was connected to sensors that measured athletic data like his heart rate, brain activity, sweat production and respiration. Hyland then gave this data to the talented group of editors, music producers and composers at Deep Vibe who turned it into a thrilling song, Flight of the Valtteri, and the video you see here.
This innovative, adrenaline-fueled campaign earned Hyland a coveted spot in 's Creative Roundup, celebrating their dynamic partnership with Valtteri Bottas in Formula 1.