06/04/2026
Gen Z is redefining the convenience store experience.
As our SVP of Insights & Analytics, Lauren Lazarus, shares in Convenience Store News Magazine, younger consumers increasingly view c-stores as places to discover new products, not just grab essentials. For brands, that makes the fuel-and-convenience-store journey a powerful moment to influence trial and purchase decisions.
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A session at the 2026 Sweets & Snacks Expo explored how younger consumers are seeking authentic, in-person discovery moments.