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Woodward Original

Woodward Original We are a creative production company Born of Detroit. We use storytelling to humanize brands & change perception. Creating impactful stories. Crafted in Detroit.

Felt around the world.

Operating as usual

We are so grateful to have been a part of Kingsford's "Preserve the Pit" campaign that was just named "Campaign of the Y...
03/17/2022
Kingsford’s Preserve the Pit wins Campaign of the Year at PRWeek Awards US 2022

We are so grateful to have been a part of Kingsford's "Preserve the Pit" campaign that was just named "Campaign of the Year" at the 2022 PRWeek Awards US!

The campaign also won Best in Product and Brand Development and Best in Integration, as well as Honorable Mention for Best in Multicultural Marketing.

Thank you to our friends and partners at Current Global for providing us the opportunity to do what we do best, craft impactful stories.

Special shout out to our Director A'riel Ellis, Head of Post Production & Co-Founder Joseph Talbot, Director of Photography Dimitrius Alexander Ramirez, and the entire crew + pitmasters that brought this vision to life.

Kingsford’s Preserve the Pit wins Campaign of the Year at PRWeek Awards US 2022. From PR Week

03/11/2022

The source behind the sauce.

Check out this behind-the-scenes look into the production of @audetorium's Visual Mission Statement through the eyes of @wodetroit director, @arielellis_

03/10/2022
AUDETORIUM | Visual Mission Statement

We could not prouder of the Visual Mission Statement we produced for Audetorium. This new multi-media company’s goal is to open the door of creativity and innovation that exists in communities across the Midwest to the whole world.

This piece is the perfect illustration of the artistic and imaginative collaboration we strive for in every story we tell at WO.

Thank you to the 60+ crew, talent, and partners for helping make this vision come to life.

Thank you to Audetorium for the opportunity and for providing us with the stage.

Welcome to the show.

>>>>>>>>

CREW

Director Ariel Ellis
Concept By Rory McHarg, Ariel Ellis, and Nico Poalillo
Producers Anthony Bommarito, Stevie Ansara
Light Sculpture Designer Patrick Ethen

Executive Creative Director Rory McHarg
Executive Producers Jonathan Braue, Joseph Talbot, and Nate Segall
Director of Photography Dimitrius Ramirez

Editor Joseph Talbot
Assistant Editor Larissa Hanna
Post-Production Producer Carly Atto
Music Supervisor Ariel Ellis
Composer Che Pope, Phil Beaudreau
Sound Design Mike Regan
Color Patrick Sexton
VFX Mutiny FX

1st AD Marissa Clement
1st Assistant Camera Danielle Grow
2nd Assistant Camera Jordan Glasser
DIT Addison Brown
Movi Op Richie Trimble
Key Set PA Brandon Parker
Set PA Nari Garner
Set PA Kyle Laad
Set PA Eli Vail
Gaffer Joe Vargo
Key Grip Alan Janush
Grip Matt Malone
Grip Jake Gottman
Grip PA Gianluca Petrazzi
Production Designer Pat Bird
Set Designer Vera Washington
Art PA Connor McNeely
Wardrobe Kellie Crawford
HMU Lisette Mua
HMU Susanne Skorich
Set Photog Xavier Cuevas
Sound Mixer Mark Haygen
Catering Chef Curtis of Huffman Catering
Security Vanguard Investigative
Additional Footage By Phillip Pearson of Modi Media
BTS Phillip Pearson of Modi Media
Covid Compliance Officer Leontine Wallace

TALENT

Dwight Stackhouse
Phillip Simpson
Maurice Herd & Soulchestra
Deon Forrest
El Cappy
Amber Chene
Che Pope
Bre'Ann White
Young Roc
MoodyMann
Detroit Youth Choir
Adrianna Sewell
Leah Celebi
Jasmine James
Camille Jones
Leslie DeShazor
Christian Sands
Ashley Nelson
Glamtech
En'dea Haygood
Brittany Lynn
Kashira Dowridge
Banshee Kid and Crew
Delle Moore
Hardcore Detroit Jit
Bernadette Foth Ballerinas
Darryl Terrell
Drew Livanos
Nate Segall
Carly Atto
Stevie Soul

SPECIAL THANKS

Library Street Collective
Anthony & JJ Curis
Stratton Carera
Scotia Lighting
Bearcom Rentals

#creative #midwest #Artist #storytelling #detroit #production #videoproduction #musician #dance #lightsculpture #choir

We worked with 60+ cast and crew right here in Detroit to create a visual mission statement for Audetorium, a midwest-bo...
03/08/2022

We worked with 60+ cast and crew right here in Detroit to create a visual mission statement for Audetorium, a midwest-born media platform. The art and creativity has always been here — Thank you @audetorium for shining a light on it.

To watch the full video, head to @audetorium’s page.

wo x @audetorium 📍cleveland, @nbaallstar wknd
02/18/2022

wo x @audetorium

📍cleveland, @nbaallstar wknd

02/04/2022

We are honored to celebrate another year of Black barbecue culture and its history being passed on for generations with Kingsford

You can learn more about how to apply for the second year of Kingsford’s #PreservethePit Fellowship at http://PreservethePit.com for grants and the opportunity to work with skilled mentors.

>>>>>>>>>>>>>>>>

Director: @arielellis_
Producers: @rissellaneous Anthony Bommarito
Agency: Current Global
Production Company: @wodetroit

DP: @dimitriusramirez
Production Coordinator: @maytodd
1st AC: @beckemeyer
Movi Tech: @peterbraswell
DIT: Mark Williams
VTR: Andy Dean
Set Decorator: @verawshngtn
Gaffer: @rivercitygriplighting
Key Grip: @stretchfred901
Camera/Equipment Rentals: DeanHD
G&E Rentals: Rivercity Grip & Lighting
CCO: @lillynadine_
PA: Patrick Crawford Jr

Post Production Producer: @carly_z
Editor: @josephtalbot
Assistant Editor: @larissa_hanna
Colorist: @patrick_sxtn
Sound: @seantfaust
Sound design: Mike Regan
VO Talent: @thomascopelandjr
Music: Universal Production Music
VFX: @mutiny_fx

Muralist: @bmike2c

Archival:
Southern Foodways Alliance
Amy C. Evans
Rien Fertel

Pitmasters:
@princeofpaynes
@smokeygs_ontheriver
@berts_detroit
Dr. Howard Conyers

01/25/2022

We are proud to share that ‘Happiest Moments’, directed by our own Ariel Ellis was chosen as a finalist for The Anthem Awards in TWO categories in the Humanitarian Action & Services category.

Thank you to our partners at the Innocence Project & Hayden5 for allowing Ari to tell this story.

Shout out to Reprise Post for killing the edit per usual!

Most importantly, this recognition increases awareness of the work that the Innocence Project does working to exonerate the wrongly convicted.

Excited to be sharing a space with our friends, collaborators and partners Che Pope and Wrkshp. Great things to come for...
01/12/2022
Grammy-winning producer Che Pope launches new record label in Detroit backed by Dan Gilbert

Excited to be sharing a space with our friends, collaborators and partners Che Pope and Wrkshp. Great things to come for the Detroit creative community! #detroit #wrkshp

https://www.detroitnews.com/story/entertainment/2022/01/12/che-pope-dan-gilbert-wrkshp-record-label-music-industry-detroit/9175673002/

Backed in part by Dan Gilbert's Venture Partners, WRKSHP, led by award-winning producer Che Pope, wants to find and develop future artists in Detroit.

12/25/2021

With our amazing friends and partners at Campbell Ewald, we had the opportunity to produce this spot for OnStar that's full of Christmas spirit!

We worked with an outstanding crew and talented (and adorable) cast to bring this piece to life just in time for the holidays.

From our entire WO family, we hope you enjoy and that you have a very, very Merry Christmas and Happy New Year!

#OnStar #NORADTracksSanta #Detroit #VideoProduction #MerryChristmas #HappyHolidays

>>>>>>>>>>>>

Directors: The Deka Brothers @julien.deka
Producers: @a13omm @rissallaneous
Agency: @campbellewald

DP: @gsgeorge
Production Coordinator: @actuallyalex898
1st AD: @petey.does
1st AC: @dgrow_
2nd AC: @dimitriusramirez
DIT: @vadr_
Production Designer: @birdpunlastnamejoke @badtripdesigns
Gaffer: @captain_hammer.1
Key Grip: Blake Brown
Dolly Grip: @anthony.r.gaskell
Cam/Equipment Rentals: @stratton.camera
PA: @bpixls

Editors: #dekabrothers
Colorist: @patrick_sxtn
Sound: @markhaygen
Sound Design: @tontoncoutu
VFX: @mutiny_fx
HMU @cassandrawardbeauty

Holiday Season = Production Season🎬🎅🏿🎥🎁
12/10/2021

Holiday Season = Production Season

🎬🎅🏿🎥🎁

We had the pleasure to sit with @lamarrwoodley today and talk about filmmaking and video production.Lamarr has his own p...
11/03/2021

We had the pleasure to sit with @lamarrwoodley today and talk about filmmaking and video production.

Lamarr has his own production company, @area56ent, here in Detroit, where’s he putting out films, series, and content using all Detroit talent.

Go check out what @area56ent and see what they have in the works!

#detroit #filmmaking #filmmichigan #michigan #videoproduction #creative #storytelling

The crew paid a visit to the legendary Bonneville Salt Flats in Utah as part of our Travis Carpenter story #comingsoon#s...
10/21/2021

The crew paid a visit to the legendary Bonneville Salt Flats in Utah as part of our Travis Carpenter story #comingsoon

#setlife #bts #detroit #saltlakecity #utah #slc #saltlakecityutah #utahgram #saltlake #saltflats #travel #bonnevillesaltflats #nature

Filming something special in Utah.
10/11/2021

Filming something special in Utah.

Big thanks to the 🐐Barry Sanders for coming through (& delivering!) at our shoot today! #thepickisin #detroitpickedme #l...
08/27/2021

Big thanks to the 🐐Barry Sanders for coming through (& delivering!) at our shoot today!

#thepickisin #detroitpickedme #lions #detroitlions

08/24/2021

To celebrate #Detroitblackrestaurantweek, we collaborated with Pepsi to tell the story of Joe Louis Southern Kitchen.

Be sure to stop by Joe Louis Southern Kitchen for some VERY tasty food and to say hi Johnny!

And go support ALL local Black-owned restaurants this week!

Be sure to watch until the end…

Director: A'riel Ellis
Producer: Marissa Clement
DP: Dimitrius Alexander Ramirez
Production Company: Woodward Original
Agency: TracyLocke
Editor: Davis Nixon of Reprise Post
Composer: Louis Weeks
Color: Patrick Sexton
Sound Design/Mix: Mike Regan

Do you love film, and do you want to make it in Michigan?We're looking for copywriters, who are film lovers and want fil...
07/22/2021

Do you love film, and do you want to make it in Michigan?

We're looking for copywriters, who are film lovers and want films made here once again!

Help us bring back the film incentive. If you can write a rallying cry that will spur a social movement then hit us up.

The Michigan Film Industry Association Needs YOU!

Hit us up in our DMs if interested.

#probono #fortheculture
#documentary #movies #film #shortfilm #music #help #detroit #GrandRapids #michigan #MI #UP #lansing #Kalamazoo #portaustin

The Innocence Project worked with WO director Ariel Ellis to create “Happiest Moments,” a PSA that focuses on the experi...
07/12/2021
Happiest Moments | Innocence Project — Woodward Original

The Innocence Project worked with WO director Ariel Ellis to create “Happiest Moments,” a PSA that focuses on the experiences of three Innocence Project clients:

Rosa Jimenez, freed in 2021 after 17 years in prison
Termaine Hicks, exonerated in 2020 after 19 years in prison
Huwe Burton, exonerated in 2019 after 19 years in prison

For so many of us, the happiest days of our lives aren’t tainted by years of pain. "Happiest Moments" focuses on the moments missed and the memories that were never made due to wrongful imprisonment.

Director: Ariel Ellis
Production Company: Hayden5
Post Production: Reprise Post
Music Composition: Louis Weeks + Vocals by Anesha Birchett

Happiest Moments | Innocence Project

The Innocence Project is hosting a live virtual conversation TONIGHT at 7pm ET with exonerees, Termaine Hicks, Huwe Burt...
06/29/2021

The Innocence Project is hosting a live virtual conversation TONIGHT at 7pm ET with exonerees, Termaine Hicks, Huwe Burton, and our very own Ariel Ellis who directed IP’s newest video, “Happiest Moments”.

Spots are limited! Click here to register: https://t.co/K4XikdC2CE?amp=1

We are incredibly humbled to have taken home 3 Black D Awards and 3 Silver D Awards at #TheDShow last night! Thank you t...
06/25/2021

We are incredibly humbled to have taken home 3 Black D Awards and 3 Silver D Awards at #TheDShow last night!

Thank you to Adcraft Detroit for putting on a great virtual show and a special shout out to our guy Will Arnett presenting us with our Black D Award for Best of Craft.

Thank you to our client partners at Shinola, Pepsi, TracyLocke, NF Forward, and Cleveland Cavaliers for providing us the opportunity to tell their stories.

Thank you to Tommy Daguanno, Reprise Post, and all of our other creative collaborators.

And lastly, thank you and congratulations to all of our fellow nominees that make up this amazing creative community in Detroit.

#adcraft #dshow #detroit #adversting #storytelling

We're joining in on congratulating Current Global who took home a PR Bronze Lion for Brand Voice & Strategic Storytellin...
06/23/2021

We're joining in on congratulating Current Global who took home a PR Bronze Lion for Brand Voice & Strategic Storytelling at #Cannes for Kingsford's #PreserveThePit campaign!

WO partnered with Current Global to bring to life a short film as part of the campaign honoring Black barbecue in America, preserving the pit for the future!

#CannesLions2021

The Woodward Original team is excited to take home a win in the Consumer Goods category at yesterday's PRWeek #BrandFilm...
05/26/2021
Kingsford Celebrates the Culture of Black Barbecue with Preserve The Pit™

The Woodward Original team is excited to take home a win in the Consumer Goods category at yesterday's PRWeek #BrandFilmAwards for #PreserveThePit campaign with our client Kingsford and partner Current Global!

It was an honor to collaborate with Kingsford to craft this important story celebrating the history and culture of Black BBQ!

As a leader in barbecue for more than 100 years, Kingsford is focused on preserving the cultural history of BBQ in the Black community and investing in its f...

We're thrilled to be on The D Show 2021 shortlist! Congrats to all of this year’s shortlist honorees! It's great to be a...
05/19/2021

We're thrilled to be on The D Show 2021 shortlist!

Congrats to all of this year’s shortlist honorees! It's great to be a part of such a strong creative community in Detroit.

This year’s D Show will be on Thursday, 6/24 at 6PM. More details to be announced soon! Adcraft Detroit

https://www.thedshow.org/

#woodwardoriginal #adcraft #adcraftdetroit #dshow #thedshow #dshow2021 #advertising #detroitadvertising #marketing #detroitmarketing #detroitcreatives #detroit

05/10/2021
Shomi Patwary Interview

From Rocky to the Wu-Tang!

WO welcomes Bengali-American director Shomi Patwary to the roster.

We sat down with him to discuss his creative approach to filmmaking.

Check it out!

#filmmakiong #musicvideos #WO #woodwardoriginal #director #creattive #detroit

1 day, 12 hours, 30 minutes left to place YOUR vote for Woodward Original, Cranbrook Academy of Art, and StockX at The W...
05/05/2021

1 day, 12 hours, 30 minutes left to place YOUR vote for Woodward Original, Cranbrook Academy of Art, and StockX at The Webby Awards!

Links below! We appreciate your support!

"This is the Space", the brand manifesto piece we produced for Cranbrook Academy of Art, was nominated for TWO categorie...
04/22/2021

"This is the Space", the brand manifesto piece we produced for Cranbrook Academy of Art, was nominated for TWO categories in the 25th Annual The Webby Awards!

Our friends at StockX also received a Webby nomination for their short doc on Reese Cooper, “We’re Not Particularly Talented, We Just Try Hard” that we collaborated with them on during post-production.

The nominations are step one, but now we need YOU for the next step. From now until May 6th, voting is open for all Webby Awards categories.

Vote in the link here: https://linktr.ee/WoodwardOriginal

#detroit #webby #filmmaking #vote #video

We are thrilled to share that our Preserve The Pit piece we produced for Kingsford in collaboration with Current Global ...
04/07/2021
2021 Brand Film Awards shortlist revealed - MM&M - MM+M - Medical Marketing and Media

We are thrilled to share that our Preserve The Pit piece we produced for Kingsford in collaboration with Current Global has been shortlisted in FOUR categories for the 2021 #BrandFilmAwards, presented by Medical Marketing & Media (MM&M), PRWeek, and Campaign US!

- Best film on a budget (below $250,000)
- Consumer Goods
- Diversity, Equity & Inclusion
- Purpose

Check out the full shortlist for the 6th annual Brand Film Awards here: https://bit.ly/3fMbiXf

Watch the full Preserve The Pit video on our website: https://www.woodwardoriginal.com/work/preservethepit

MM+M, PRWeek and Campaign US present the finalists for the annual awards show.

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We worked with 60+ cast and crew right here in Detroit to create a visual mission statement for Audetorium, a midwest-born media platform. The art and creativity has always been here — Thank you @audetorium for shining a light on it. To watch the full video, head to @audetorium’s page.
wo x @audetorium 📍cleveland, @nbaallstar wknd
We are honored to celebrate another year of Black barbecue culture and its history being passed on for generations with Kingsford You can learn more about how to apply for the second year of Kingsford’s #PreservethePit Fellowship at http://PreservethePit.com for grants and the opportunity to work with skilled mentors. >>>>>>>>>>>>>>>> Director: @arielellis_ Producers: @rissellaneous Anthony Bommarito Agency: Current Global Production Company: @wodetroit DP: @dimitriusramirez Production Coordinator: @maytodd 1st AC: @beckemeyer Movi Tech: @peterbraswell DIT: Mark Williams VTR: Andy Dean Set Decorator: @verawshngtn Gaffer: @rivercitygriplighting Key Grip: @stretchfred901 Camera/Equipment Rentals: DeanHD G&E Rentals: Rivercity Grip & Lighting CCO: @lillynadine_ PA: Patrick Crawford Jr Post Production Producer: @carly_z Editor: @josephtalbot Assistant Editor: @larissa_hanna Colorist: @patrick_sxtn Sound: @seantfaust Sound design: Mike Regan VO Talent: @thomascopelandjr Music: Universal Production Music VFX: @mutiny_fx Muralist: @bmike2c Archival: Southern Foodways Alliance Amy C. Evans Rien Fertel Pitmasters: @princeofpaynes @smokeygs_ontheriver @berts_detroit Dr. Howard Conyers
We are proud to share that ‘Happiest Moments’, directed by our own Ariel Ellis was chosen as a finalist for The Anthem Awards in TWO categories in the Humanitarian Action & Services category. Thank you to our partners at the Innocence Project & Hayden5 for allowing Ari to tell this story. Shout out to Reprise Post for killing the edit per usual! Most importantly, this recognition increases awareness of the work that the Innocence Project does working to exonerate the wrongly convicted.
Excited to be sharing a space with our friends, collaborators and partners Che Pope and Wrkshp. Great things to come for the Detroit creative community! #detroit #wrkshp https://www.detroitnews.com/story/entertainment/2022/01/12/che-pope-dan-gilbert-wrkshp-record-label-music-industry-detroit/9175673002/
With our amazing friends and partners at Campbell Ewald, we had the opportunity to produce this spot for OnStar that's full of Christmas spirit! We worked with an outstanding crew and talented (and adorable) cast to bring this piece to life just in time for the holidays. From our entire WO family, we hope you enjoy and that you have a very, very Merry Christmas and Happy New Year! #OnStar #NORADTracksSanta #Detroit #VideoProduction #MerryChristmas #HappyHolidays >>>>>>>>>>>> Directors: The Deka Brothers @julien.deka Producers: @a13omm @rissallaneous Agency: @campbellewald DP: @gsgeorge Production Coordinator: @actuallyalex898 1st AD: @petey.does 1st AC: @dgrow_ 2nd AC: @dimitriusramirez DIT: @vadr_ Production Designer: @birdpunlastnamejoke @badtripdesigns Gaffer: @captain_hammer.1 Key Grip: Blake Brown Dolly Grip: @anthony.r.gaskell Cam/Equipment Rentals: @stratton.camera PA: @bpixls Editors: #dekabrothers Colorist: @patrick_sxtn Sound: @markhaygen Sound Design: @tontoncoutu VFX: @mutiny_fx HMU @cassandrawardbeauty
Holiday Season = Production Season 🎬🎅🏿🎥🎁
We had the pleasure to sit with @lamarrwoodley today and talk about filmmaking and video production. Lamarr has his own production company, @area56ent, here in Detroit, where’s he putting out films, series, and content using all Detroit talent. Go check out what @area56ent and see what they have in the works! #detroit #filmmaking #filmmichigan #michigan #videoproduction #creative #storytelling
The crew paid a visit to the legendary Bonneville Salt Flats in Utah as part of our Travis Carpenter story #comingsoon #setlife #bts #detroit #saltlakecity #utah #slc #saltlakecityutah #utahgram #saltlake #saltflats #travel #bonnevillesaltflats #nature
Filming something special in Utah.
Big thanks to the 🐐Barry Sanders for coming through (& delivering!) at our shoot today! #thepickisin #detroitpickedme #lions #detroitlions
To celebrate #Detroitblackrestaurantweek, we collaborated with Pepsi to tell the story of Joe Louis Southern Kitchen. Be sure to stop by Joe Louis Southern Kitchen for some VERY tasty food and to say hi Johnny! And go support ALL local Black-owned restaurants this week! Be sure to watch until the end… Director: A'riel Ellis Producer: Marissa Clement DP: Dimitrius Alexander Ramirez Production Company: Woodward Original Agency: TracyLocke Editor: Davis Nixon of Reprise Post Composer: Louis Weeks Color: Patrick Sexton Sound Design/Mix: Mike Regan