Woodward Original

Woodward Original We are a creative production company Born of Detroit. We use storytelling to humanize brands & change perception. Creating impactful stories. Crafted in Detroit.
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Felt around the world.

Operating as usual

The Innocence Project is hosting a live virtual conversation TONIGHT at 7pm ET with exonerees, Termaine Hicks, Huwe Burt...
06/29/2021

The Innocence Project is hosting a live virtual conversation TONIGHT at 7pm ET with exonerees, Termaine Hicks, Huwe Burton, and our very own Ariel Ellis who directed IP’s newest video, “Happiest Moments”.

Spots are limited! Click here to register: https://t.co/K4XikdC2CE?amp=1

The Innocence Project is hosting a live virtual conversation TONIGHT at 7pm ET with exonerees, Termaine Hicks, Huwe Burton, and our very own Ariel Ellis who directed IP’s newest video, “Happiest Moments”.

Spots are limited! Click here to register: https://t.co/K4XikdC2CE?amp=1

We are incredibly humbled to have taken home 3 Black D Awards and 3 Silver D Awards at #TheDShow last night! Thank you t...
06/25/2021

We are incredibly humbled to have taken home 3 Black D Awards and 3 Silver D Awards at #TheDShow last night!

Thank you to Adcraft Detroit for putting on a great virtual show and a special shout out to our guy Will Arnett presenting us with our Black D Award for Best of Craft.

Thank you to our client partners at Shinola, Pepsi, TracyLocke, NF Forward, and Cleveland Cavaliers for providing us the opportunity to tell their stories.

Thank you to Tommy Daguanno, Reprise Post, and all of our other creative collaborators.

And lastly, thank you and congratulations to all of our fellow nominees that make up this amazing creative community in Detroit.

#adcraft #dshow #detroit #adversting #storytelling

We're joining in on congratulating Current Global who took home a PR Bronze Lion for Brand Voice & Strategic Storytellin...
06/23/2021

We're joining in on congratulating Current Global who took home a PR Bronze Lion for Brand Voice & Strategic Storytelling at #Cannes for Kingsford's #PreserveThePit campaign!

WO partnered with Current Global to bring to life a short film as part of the campaign honoring Black barbecue in America, preserving the pit for the future!

#CannesLions2021

We're joining in on congratulating Current Global who took home a PR Bronze Lion for Brand Voice & Strategic Storytelling at #Cannes for Kingsford's #PreserveThePit campaign!

WO partnered with Current Global to bring to life a short film as part of the campaign honoring Black barbecue in America, preserving the pit for the future!

#CannesLions2021

The Woodward Original team is excited to take home a win in the Consumer Goods category at yesterday's PRWeek #BrandFilm...
05/26/2021
Kingsford Celebrates the Culture of Black Barbecue with Preserve The Pit™

The Woodward Original team is excited to take home a win in the Consumer Goods category at yesterday's PRWeek #BrandFilmAwards for #PreserveThePit campaign with our client Kingsford and partner Current Global!

It was an honor to collaborate with Kingsford to craft this important story celebrating the history and culture of Black BBQ!

As a leader in barbecue for more than 100 years, Kingsford is focused on preserving the cultural history of BBQ in the Black community and investing in its f...

We're thrilled to be on The D Show 2021 shortlist! Congrats to all of this year’s shortlist honorees! It's great to be a...
05/19/2021

We're thrilled to be on The D Show 2021 shortlist!

Congrats to all of this year’s shortlist honorees! It's great to be a part of such a strong creative community in Detroit.

This year’s D Show will be on Thursday, 6/24 at 6PM. More details to be announced soon! Adcraft Detroit

https://www.thedshow.org/

#woodwardoriginal #adcraft #adcraftdetroit #dshow #thedshow #dshow2021 #advertising #detroitadvertising #marketing #detroitmarketing #detroitcreatives #detroit

We're thrilled to be on The D Show 2021 shortlist!

Congrats to all of this year’s shortlist honorees! It's great to be a part of such a strong creative community in Detroit.

This year’s D Show will be on Thursday, 6/24 at 6PM. More details to be announced soon! Adcraft Detroit

https://www.thedshow.org/

#woodwardoriginal #adcraft #adcraftdetroit #dshow #thedshow #dshow2021 #advertising #detroitadvertising #marketing #detroitmarketing #detroitcreatives #detroit

05/10/2021
Shomi Patwary Interview

From Rocky to the Wu-Tang!

WO welcomes Bengali-American director Shomi Patwary to the roster.

We sat down with him to discuss his creative approach to filmmaking.

Check it out!

#filmmakiong #musicvideos #WO #woodwardoriginal #director #creattive #detroit

1 day, 12 hours, 30 minutes left to place YOUR vote for Woodward Original, Cranbrook Academy of Art, and StockX at The W...
05/05/2021

1 day, 12 hours, 30 minutes left to place YOUR vote for Woodward Original, Cranbrook Academy of Art, and StockX at The Webby Awards!

Links below! We appreciate your support!

"This is the Space", the brand manifesto piece we produced for Cranbrook Academy of Art, was nominated for TWO categorie...
04/22/2021

"This is the Space", the brand manifesto piece we produced for Cranbrook Academy of Art, was nominated for TWO categories in the 25th Annual The Webby Awards!

Our friends at StockX also received a Webby nomination for their short doc on Reese Cooper, “We’re Not Particularly Talented, We Just Try Hard” that we collaborated with them on during post-production.

The nominations are step one, but now we need YOU for the next step. From now until May 6th, voting is open for all Webby Awards categories.

Vote in the link here: https://linktr.ee/WoodwardOriginal

#detroit #webby #filmmaking #vote #video

We are thrilled to share that our Preserve The Pit piece we produced for Kingsford in collaboration with Current Global ...
04/07/2021
2021 Brand Film Awards shortlist revealed - MM&M - MM+M - Medical Marketing and Media

We are thrilled to share that our Preserve The Pit piece we produced for Kingsford in collaboration with Current Global has been shortlisted in FOUR categories for the 2021 #BrandFilmAwards, presented by Medical Marketing & Media (MM&M), PRWeek, and Campaign US!

- Best film on a budget (below $250,000)
- Consumer Goods
- Diversity, Equity & Inclusion
- Purpose

Check out the full shortlist for the 6th annual Brand Film Awards here: https://bit.ly/3fMbiXf

Watch the full Preserve The Pit video on our website: https://www.woodwardoriginal.com/work/preservethepit

MM+M, PRWeek and Campaign US present the finalists for the annual awards show.

If you’re from Detroit, you have probably heard the story about the infamous White Boy Rick. With the recent release of ...
04/05/2021

If you’re from Detroit, you have probably heard the story about the infamous White Boy Rick. With the recent release of the documentary, WHITE BOY, now trending on Netflix, the world will be able to witness the real story of Rick Wershe Jr. A big thank you to creator Shawn Rech for giving WO the opportunity to contribute to the making of this film. As Netflix describes it, this true-crime documentary exposes new facts about the alleged teen drug lord “White Boy Rick” and his lesser-known role as an FBI informant. We hope you enjoy digging into this story as much as we did.

https://www.netflix.com/title/81244037

#detroit #whiteboyrick #whiteboy #netflix #truecrime #documentary #woodwardoriginal

If you’re from Detroit, you have probably heard the story about the infamous White Boy Rick. With the recent release of the documentary, WHITE BOY, now trending on Netflix, the world will be able to witness the real story of Rick Wershe Jr. A big thank you to creator Shawn Rech for giving WO the opportunity to contribute to the making of this film. As Netflix describes it, this true-crime documentary exposes new facts about the alleged teen drug lord “White Boy Rick” and his lesser-known role as an FBI informant. We hope you enjoy digging into this story as much as we did.

https://www.netflix.com/title/81244037

#detroit #whiteboyrick #whiteboy #netflix #truecrime #documentary #woodwardoriginal

As the world begins to open back up so do the opportunities. We are excited to announce our new indie film project with ...
03/31/2021

As the world begins to open back up so do the opportunities. We are excited to announce our new indie film project with comedian & Detroit-native, Mike Young.

‘Stealing Jokes’ rolls back the curtain on the stand-up comedy world and follows three local comedians just trying to make a buck by whatever means necessary.

Thanks for the exclusive Deadline Hollywood!

Full article here: https://deadline.com/2021/03/comedian-mike-young-stealing-jokes-woodward-original-1234725394/

As the world begins to open back up so do the opportunities. We are excited to announce our new indie film project with comedian & Detroit-native, Mike Young.

‘Stealing Jokes’ rolls back the curtain on the stand-up comedy world and follows three local comedians just trying to make a buck by whatever means necessary.

Thanks for the exclusive Deadline Hollywood!

Full article here: https://deadline.com/2021/03/comedian-mike-young-stealing-jokes-woodward-original-1234725394/

03/25/2021
Gilbert Family Foundation & Rocket Community Fund $500M Philanthropic Detroit Investment

We are incredibly honored to have played a part in this transformational announcement from the Gilbert Family Foundation and The Rocket Community Fund.

This $500M investment into Detroit will be a catalyst to build economic opportunities for so many residents in the city that we love so much.

To learn more about the Tax Relief Fund and if needed, how you can apply for assistance, click here: https://bit.ly/3clAoKz

Click here to watch all of the content we produced for this announcement: https://www.woodwardoriginal.com/work/gffrcfdetroitinvestment

#detroit #gilbertfamilyfoundation #rocketmortgage #rocketmortgagecommunityfund #taxrelieffund

S/O to The Drew Barrymore Show for featuring the Kingsford #preservethepit fellowship and showing our video. Check out C...
02/04/2021
Chef Kevin Bludso Collabs with Kingsford to Celebrate the History of Black BBQ | Drew's News

S/O to The Drew Barrymore Show for featuring the Kingsford #preservethepit fellowship and showing our video. Check out Chef Kevin Bludso as he joins Drew and the crew to talk about how he's working with Kingsford to help preserve the history of Black barbecue and invest in its future.

https://www.youtube.com/watch?v=DXPCB5uiovs

#bbq #kingsford #blackhistorymonth #drewbarrymoreshow #drewsnews #kevinbludso

Chef Kevin Bludso joins the show to talk about how he's working with Kingsford to help preserve the history of black barbecuing and invest in its future.Drew...

We are proud of this collaboration with TCF Bank for the opportunity to shine a light on their great people as they dig ...
01/22/2021
TCF Bank Diversity & Inclusion — Woodward Original

We are proud of this collaboration with TCF Bank for the opportunity to shine a light on their great people as they dig into TCF’s Diversity & Inclusion efforts. The TCF team members we met along the way were inspirational and awe-inspiring. We hope you are moved by them as much as we are. #whatsinitforwe

Special thanks to the whole crew that was able to make this production happen safely!

https://www.woodwardoriginal.com/work/tcfdiversity

#tcf #diversity #banking #storytelling #detroit #filmmaking

TCF Bank Diversity & Inclusion Message

Today is the day! #VimeoFestivalAwards Watch-From-Home Edition. Our Cranbrook Academy “This is the Space” video is nomin...
01/14/2021
Vimeo Festival & Awards

Today is the day! #VimeoFestivalAwards Watch-From-Home Edition. Our Cranbrook Academy “This is the Space” video is nominated for “Best of the Year” in the Brand Vision category.

Shout out to all involved and a big thank you to our partners and friends at Cranbrook Academy of Art who provided us this opportunity!

TUNE IN HERE: https://vimeo.com/festival

Celebrating the year’s best videos with workshops, panels and our first-ever, virtual award show. January 14th, 2021

Late last year, we were able to meet Maddox, his family, and tell his incredible story. The video we created played at t...
01/06/2021

Late last year, we were able to meet Maddox, his family, and tell his incredible story. The video we created played at the first-ever virtual beNeFit VIII gala. Hundreds of amazing supporters raise $7 million to fight NF! The funds will continue to support NF Forward to fund critical research to advance a cure for this devastating disorder. Check out NF Forward if you're interested in learning more and donating to fight to #EndNF.

https://www.woodwardoriginal.com/work/maddox

Director: Jonathan Braue
Producer: Stevie Ansara
DP: Dimitrius Ramirez
Editor: Joe Talbot

#film #story #NF #documentary #detroit #storytelling #charlotte #northcarolina

Merry Christmas & Happy Holidays from our family to yours!
12/25/2020

Merry Christmas & Happy Holidays from our family to yours!

Hour Detroit Magazine with the feature on Pepsi's #FullofDetroitSoul campaign! WO's own Director/Creative Ariel Ellis wi...
12/09/2020
Pepsi Teams Up with Local Artists for Its Full of Detroit Soul Campaign

Hour Detroit Magazine with the feature on Pepsi's #FullofDetroitSoul campaign!

WO's own Director/Creative Ariel Ellis with the shout out ❤️ 🎬 👀

Pepsi's new campaign is called Full of Detroit Soul. The brand partners with R&B singer Kem and artists Désirée Kelly, Ndubisi Okoye, Sydney James.

We were able to meet Maddox, his family, and tell his incredible story that we hope inspires you and encourages you to s...
12/08/2020

We were able to meet Maddox, his family, and tell his incredible story that we hope inspires you and encourages you to support the fight to #EndNF!

You can watch his story on our website: https://www.woodwardoriginal.com/work/maddox

Director: Jonathan Braue
Producer: Stevie Ansara
DP: Dimitrius Ramirez
Editor: Joseph Talbot

This year’s “Strength and Honor Award” was presented to Maddox Gibson. He is a young man with NF who is a gleaming example of the countless ways those living with NF can thrive in life. Maddox has greatly inspired us, and we hope you will watch his story at the link below!

https://youtu.be/mrphh1i8KyA

Video: Woodward Original

12/07/2020

Pepsi created the “Full of Detroit Soul” campaign to capture the spirit of a Detroit through the eyes and stories of some of the cities most creative artists and makers.

We are very excited to show off and celebrate Detroit’s soul.

Click the link for the full campaign: https://fullofdetroitsoul.com/

Director: Ariel Ellis
Producer: Marissa Clement
DP: Dimitrius Ramirez
Post: Reprise Post

12/05/2020
Shinola

Is this your Runwell?

#Shinola #IsThisYourRunwell

Lost at sea. Found still ticking. Is this your Runwell?

In the spring of 2020, longtime boater Jay S. found one of our early model Runwell watches washed ashore at a marina. By his estimate, it had been there for half a year or more – through the icy winter, submerged in water and caked in mud.

Then he saw the dial. The time was right on, down to the minute and second. “You’ve got a story to tell,” he told us. Do we ever.

But before we can tell it, we need to know: Is this your Runwell? Because it’s still ticking, and we’d like to get it back to you. Visit http://shino.la/MarinaRunwell for more details and to claim your missing Runwell. #shinola

We couldn’t be more excited for Cranbrook Academy of Art to get a platform like this to show off their space!
11/21/2020
Nominees - Vimeo Festival & Awards

We couldn’t be more excited for Cranbrook Academy of Art to get a platform like this to show off their space!

Celebrating the year’s best videos with workshops, panels and our first-ever, virtual award show. January 14th, 2021

10/26/2020
1 Million Dollar Pitch Competition | Rocket Mortgage Detroit Demo Day 2020

We helped put together the first-ever fully digital Rocket Mortgage Detroit Demo Day featuring more than 15 small businesses in Detroit all competing for over $1M in funding to start, sustain, or build their businesses.

Check out all the pitches in the three categories: Start, Sustain, and Build by clicking below.

1 Million Dollar Pitch Competition | 2020 Rocket Mortgage Detroit Demo Day Watch Rocket Mortgage Detroit Demo Day 2020 to see some of Detroit's best and brig...

10/14/2020
24-Hour Grace - The Orchard

We partnered with our friends at Huntington National Bank to feature their 24-Hour Grace program, which is designed to provide small businesses some extra time in these unprecedented times.

Our production was a journey that spanned across 4 weeks and took us to 13 businesses in 5 states in the Midwest.

The commercials are out now, but you can also check them out on our site!

Director: Stevie Ansara
Producer: Marissa Clement
DP: Dimitrius Alexander Ramirez
EPs: Jonathan Braue, Joseph Talbot
Exec CDs: Rory K McHarg, Adam Ferguson, Nick Jones
Editior: Joseph Talbot
1st AC: Greg Johnson
2nd AC: Hex Yang
Sound Mixer: Nik Drankoski
Gaffer: Steven VanMaele
DIT: Addison Brown, Nigel Robbins
Post Producer: Marissa Clement
Colorist: Eric Mauer
Audio Engineer: Josh Condon
Compositing: Ann Allen
PAs:
RJ Everett
Gillian Noonan
Brandon Parker
Jonelle Sickles
Patrick Dowdle
Jack Bell
Blake Burke
Aidan Taylor
Jason Grafe
Maiyasa Issa
Tim Sauer
Mitchell Poljak
Lindsey Briant
James Robinson
Eric Martin
Isaiah Williams
Equipment Rental: Stratton Camera Inc., Advanced Multimedia Inc., Cory J Taylor

We are extremely proud to share the release of the feature film, Adam, a movie that our co-founders Jonathan Braue and J...
09/16/2020

We are extremely proud to share the release of the feature film, Adam, a movie that our co-founders Jonathan Braue and Joseph Talbot played a major role in post-production in partnership with Gilbert Films and Voltage Pictures.

This is the first feature film WO has worked on and our editor, Joe, has cut.

Adam stars Aaron Paul, Lena Olin, Shannon Lucio, Michael Weston, Jeff Daniels, Celia Weston, Tom Sizemore, and Tom Berenger.

Watch the trailer and see where you can watch the movie here: https://www.woodwardoriginal.com/work/adam

07/15/2020
Rocket Mortgage Detroit Demo Day

We linked up with the Detriot Demo Day to help make this year’s event 100% virtual!

Director: Ariel Ellis
Producer: Stevie Ansara
DP: Dimitrius Ramirez
1st AC: Sean Mouton
Sound Mixer: Nik Drankoski
Editor: Davis Nixon
Talent: James Chapman
Special thanks: 3andathird Detroit WDIV Local 4 / ClickOnDetroit

As Rocket Mortgage Detroit Demo Day makes its return, We’re virtually awarding ONE MILLION DOLLARS to the city’s most resilient entrepreneurs. Apply here http://spr.ly/6184GVaH2

Address

1265 Griswold
Detroit, MI
48226

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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