03/07/2026
The Woman Up Movement started as a dare.
Some of you heard about the car challenge.
A car makes a good headline. It’s tangible.
The real story lives somewhere deeper.
Because for me, building something has always started the same way.
When I was 9 years old, I was going door to door selling chocolate bars. Skipping the first few houses to let the courage build up. Knocking. Waiting. Hoping someone would answer.
Some doors opened.
Some stayed closed.
Some people smiled and said yes.
And some people looked at me like I had lost my mind: "little girl, where's your mommy?"
Still, I kept knocking.
That little girl didn’t know anything about entrepreneurship.
She knew one thing:
If you believe in something, you go out there and you ask. So, I would walk down one side of the longest street, then walk back the other side of that same street creating more opportunities to come back home with a lighter bag.
Fast forward years later.
When I started building Woman Up, the process felt strangely familiar...I had forgotten about that early part of my life.
I reached out to people.
Some leaned in.
Some were curious.
A few said something that meant everything in those early days: “Tell me more.”
Those moments mattered more than any metric.
Because movements rarely begin with a crowd. They begin with a few people who feel the signal early.
One thing about me has always stayed the same.
👉🏾 I have never been afraid to crawl.
Along the way, obstacles showed up. Doubt tried to creep in. Still, something interesting has started happening.
In the beginning, I was the one reaching out.
Today, more and more people are reaching out to me.
Messages. Conversations. Introductions.
People saying:
“I’ve been watching what you’re building with Woman Up.”
That shift says something because the car was never the real story.
The real story is the person that I am, enough here in the now, the becoming while building [it], the grit to keep knocking, the roadblocks and the people who choose to hop on.
Turns out that 9-year-old girl selling chocolate bars was learning something important.
It's starts with:
One door at a time.
One conversation.
One more person saying:
“Tell me more.”
