From the Yellow Chair

From the Yellow Chair Home Service Industry marketing and branding tactics to set you apart from the competition.

A strong brand gets attention.A strong strategy helps turn that attention into growth.That is why Lemon Seed Marketing w...
06/12/2026

A strong brand gets attention.

A strong strategy helps turn that attention into growth.

That is why Lemon Seed Marketing works with contractors on both rebrands and monthly marketing strategy.

Your brand should tell the market who you are.
Your strategy should help you show up consistently.
Your campaigns should support your goals.
Your customer journey should match the promise your brand is making.

From the Yellow Chair gives us a place to talk about all of it.

Because great marketing is not one piece. It is the whole system working together.

06/11/2026

When you are selling a $10,000 or $20,000 system, trust is everything.

And that trust starts long before your tech walks through the door.

If a customer’s first experience with your company feels slow, broken, or outdated, they may assume your service and your product will feel the same way.

In this clip from From the Yellow Chair, Crystal and Nick Miller talk about why speed to lead is not just about answering faster. It is about protecting the customer’s confidence from the very first interaction.

Listen to the full episode here:
Spotify: https://open.spotify.com/episode/1LoXBcQrCHtQUDk4YhKsA5
Apple Podcasts: https://podcasts.apple.com/us/podcast/why-slow-lead-response-is-killing-your-sales/id1598195561?i=1000771846584
YouTube: https://youtu.be/UdcJyuM0f1A

06/10/2026

If you could only fix ONE thing in your lead response process, Nick Miller says start here:

Answer. The. Phone.

Because every dollar you spend on marketing works harder when your team is ready to pick up, respond fast, and book the call.

In this episode of From the Yellow Chair, Crystal and Nick break down why speed to lead matters, what contractors are missing, and why a rockstar CSR team can be the difference between wasted ad spend and real revenue.

Listen now wherever you get your podcasts.
Spotify: https://open.spotify.com/episode/1LoXBcQrCHtQUDk4YhKsA5
Apple Podcast: https://podcasts.apple.com/us/podcast/why-slow-lead-response-is-killing-your-sales/id1598195561?i=1000771846584
YouTube: https://youtu.be/UdcJyuM0f1A

Marketing does not stop once the campaign goes live.That is where strategy really starts.At Lemon Seed Marketing, monthl...
06/09/2026

Marketing does not stop once the campaign goes live.

That is where strategy really starts.

At Lemon Seed Marketing, monthly strategy means looking at what is actually happening:

Are the leads coming in?
Are they booking?
Is the message landing?
Are seasonal campaigns aligned with capacity?
Is the brand showing up consistently?
Do we need to adjust, refine, or push harder?

From the Yellow Chair gives us a space to talk through these real business questions with contractors and industry experts.

Because your marketing should not be running on autopilot.

Episode 224 is live! This week on From the Yellow Chair, Crystal sits down with Nick Miller of VIIRL Marketing to talk a...
06/09/2026

Episode 224 is live!

This week on From the Yellow Chair, Crystal sits down with Nick Miller of VIIRL Marketing to talk about why slow lead response is killing sales for home service companies.

If your team is missing calls, responding too late, or letting after hours leads sit until the next business day, you may be losing revenue before the customer ever gets on the schedule.

Crystal and Nick break down what contractors need to know about speed to lead, AI answering services, automation, call center support, and building a complete lead response system that helps you book more jobs.

If you are spending money to generate leads, this episode will help you think through how to stop wasting them.

Listen now to Episode 224 of From the Yellow Chair.

A rebrand is not just a prettier logo.A real rebrand should answer bigger questions:Who are you trying to reach?What do ...
06/07/2026

A rebrand is not just a prettier logo.

A real rebrand should answer bigger questions:

Who are you trying to reach?
What do customers need to believe about you?
Does your visual identity match the level of service you provide?
Can your team actually use the brand in the field?
Will your trucks, website, uniforms, and messaging all feel connected?

At Lemon Seed Marketing we approach rebrands with strategy first because your brand has a job to do.

It should make you recognizable.
It should make you memorable.
It should help customers trust you faster.

That is the kind of work we love talking about on From the Yellow Chair.

06/06/2026

Your CSRs are more important than you probably think they are.

They are your first line of defense. They shape the customer experience. They influence your booking rate. And they can either help protect your revenue or reveal where profit is leaking.

In this clip from Episode 223 of From the Yellow Chair, Crystal breaks down why contractors need to protect, coach, and support their CSR teams while still setting clear expectations.

A strong call center does not happen by accident.

It comes from leadership, coaching, accountability, and a workplace where your team has what they need to succeed.

Watch or listen to the full episode with Pink Callers here:

Spotify: https://open.spotify.com/episode/2TIINLCRdAzrlPJFI0jKFS
Apple Podcast: https://podcasts.apple.com/us/podcast/your-phones-are-costing-you-customers/id1598195561?i=1000770752098
YouTube: https://youtu.be/3sxxG5iPV0c

From the Yellow Chair is not just a podcast.It is where we talk through the real conversations home service business own...
06/05/2026

From the Yellow Chair is not just a podcast.

It is where we talk through the real conversations home service business owners are already having behind the scenes.

What is working?
What is not converting?
Why are leads not booking?
Where is the brand falling flat?
What needs to change before growth gets more expensive?

At Lemon Seed Marketing, these are the same questions we walk through with contractors in monthly strategy. The podcast gives us a place to bring those conversations to the surface so more business owners can make better marketing decisions.

Because growth is not about doing more random things.

It is about having a strategy that actually makes sense for your business.

06/05/2026

Before you say your PPC is not working, check what is happening when the lead calls.

In this clip from Episode 223 of From the Yellow Chair, Crystal and Michelle Myers with Pink Callers talk about the connection between speed to lead and actual booked jobs.

Sometimes the marketing is doing its job.
The lead is coming in.
The phone is ringing.
But no one is answering fast enough to book the call.

Contractors, more leads will not fix a broken follow up process.

Watch or listen to the full episode here:

Link in bio to listen

06/04/2026

Contractors, your phones may stop ringing for a reason.

In this clip from Episode 223 of From the Yellow Chair, Michelle Myers explains how unanswered calls can impact more than just one missed customer. If lead sources are sending calls your way and you are not answering, the algorithm may start reducing how often your business gets served up.

And it is not just about answering. It is also about how those calls are forwarded, routed, and received.

Call handling has mechanics. And if those mechanics are broken, your leads can get lost before your CSR ever has a chance to book the job.

Watch or listen to the full episode here:

Spotify: https://open.spotify.com/episode/2TIINLCRdAzrlPJFI0jKFS
Apple Podcast: https://podcasts.apple.com/us/podcast/your-phones-are-costing-you-customers/id1598195561?i=1000770752098
YouTube: https://youtu.be/3sxxG5iPV0c

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