From the Yellow Chair

From the Yellow Chair Home Service Industry marketing and branding tactics to set you apart from the competition.

Your community should know your company BEFORE somebody's AC quits, pipe bursts, or roof starts leaking.That's the oppor...
09/08/2026

Your community should know your company BEFORE somebody's AC quits, pipe bursts, or roof starts leaking.

That's the opportunity too many contractors leave on the table.

Advertising matters.

But your brand also needs to show up at the schools, local events, nonprofits, community organizations, and places your customers already care about.

In Episode 237 of From the Yellow Chair, Crystal Williams breaks down how contractors can turn community involvement into real brand recognition without simply throwing more money at advertising.

🎧 Watch or listen:
https://youtu.be/7HOrJsrHYNg

Want help building a brand your market actually remembers?
https://www.lemonseedmarketing.com/contact/

Contractor Hot Seat 🔥Last month, your schedule was packed.Now next Tuesday has holes.Your payroll did not magically get ...
09/07/2026

Contractor Hot Seat 🔥

Last month, your schedule was packed.
Now next Tuesday has holes.
Your payroll did not magically get smaller just because the weather changed.

What's the first move?
A. Push outbound maintenance work
B. Use available hours for training
C. Reduce hours and protect cash
D. Knock out all the internal projects busy season buried

You only get ONE first move.

What's yours and what number tells you that is the right decision?

09/06/2026

More reviews will not fix a reputation problem.

Reviews absolutely matter, but they are the result of an experience.

How does your CSR answer the phone?

How does the technician communicate?

How does your company respond when something goes wrong?

What do people hear about you from friends?

The better question is not only, “How do we get more five star reviews?”

It is, “What are we doing that makes people want to recommend us?”

Watch Episode 236:
https://youtu.be/pg0FXbRzyjM

September's From the Yellow Chair theme started with one big idea:How does a contractor become a business the community ...
09/05/2026

September's From the Yellow Chair theme started with one big idea:
How does a contractor become a business the community actually knows and cares about?

But that cannot turn into five episodes saying, “Get involved locally!” in different words.

So the Lemon Seed team broke it apart:
Reputation.
Community presence.
Relationships.
Emotional loyalty.
Strategic partnerships.
Same theme. Five different business problems.

That is also how good marketing strategy works. A campaign needs consistency without becoming repetitive.

Which September conversation are you most interested in?

09/04/2026

Your technicians are creating marketing moments that will never appear on an invoice.

Emily shares a simple example in Episode 236.

A technician noticed a garden hose lying near the AC condenser. He rolled it up so it would not get hit by the lawnmower.

Not part of the repair.

Not part of the quote.

Not part of his checklist.

But it became part of the story the customer remembered.

What small things have your technicians done that customers still talk about?

Watch the full episode:
https://youtu.be/pg0FXbRzyjM

09/03/2026

Summer has a funny way of making everybody look smart.
The phones ring. The board fills. The trucks roll.

Then September shows up and asks, “Okay…what was actually working?”

Episode 137 talked about preparing for shoulder season before the slowdown forces the conversation.

Marketing changes. Training changes. The offer changes. Your team's available capacity changes.

What is the first thing your company intentionally changes once summer demand starts backing off?

Not “everything.”

Where do you start?

09/03/2026

If Google reviews disappeared tomorrow, what would your community say your company is known for?

Fast service?

Great technicians?

Supporting local schools?

Always answering the phone?

Showing up when you say you will?

Or would you have a hard time answering?

Reviews matter, but the conversations happening between neighbors may be an even better test of your reputation.

Drop the ONE thing you want customers in your market to say about your company.

09/02/2026

If Google disappeared tomorrow, would homeowners in your market still know who to call?

That is a much better test of your reputation than your star rating alone.

Reviews matter. But so do the conversations happening between neighbors, the way your employees treat people, your visibility in the community, and the stories customers tell after you leave.

What is your company known for without looking at Google?

Watch the full episode:
https://youtu.be/pg0FXbRzyjM

Your Google reviews could be incredible and your reputation could still be weaker than you think.Because homeowners are ...
09/01/2026

Your Google reviews could be incredible and your reputation could still be weaker than you think.

Because homeowners are not only listening to Google.

They are listening to neighbors.

They remember how your CSR answered the phone.

They notice how your technician showed up.

They see whether your company supports the community.

And they remember what happened when something went wrong.

Episode 236 asks contractors a much bigger question than, “How do we get more five star reviews?”

What are we doing that makes people want to recommend us?

Watch on YouTube:
https://youtu.be/pg0FXbRzyjM

Apple Podcasts:
https://podcasts.apple.com/us/podcast/from-the-yellow-chair/id1598195561

Spotify:
https://open.spotify.com/show/1goGP66YLPIxzpX1TxFGvT

Ready to build a brand people know before they need you?
https://www.lemonseedmarketing.com/contact/

08/31/2026

Think your shop is not impressive enough for social media?

That may be exactly why you should show it.

Homeowners are not necessarily looking for a massive headquarters and a cinematic production team.

They are looking for signs that the company is real.

Show the office.
Show the call center.
Show the warehouse.
Show the technicians loading trucks.

Clean, organized and authentic tells a much better story than pretending to be something you are not.

What part of your business have you never thought about showing online?

Address

303 South Temple Drive
Diboll, TX
75941

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