From the Yellow Chair

From the Yellow Chair Home Service Industry marketing and branding tactics to set you apart from the competition.

Marketing doesn’t have to feel like mayhem.When you focus on strategy and consistency, that’s when it all starts to clic...
08/02/2025

Marketing doesn’t have to feel like mayhem.
When you focus on strategy and consistency, that’s when it all starts to click.

“Momentum over mayhem — that’s when your marketing starts to click.” – From the Yellow Chair

This week’s episode is your reminder to stop the scattershot approach and start marketing with purpose. Crystal and Emily share how to build momentum that actually drives results — without burning out your team (or your budget).

🎧 Catch the full episode:
https://www.lemonseedmarketing.com/from-the-yellow-chair

07/31/2025

Your marketing doesn’t have to be loud to be effective — it has to be targeted.

This week on From the Yellow Chair, Crystal breaks down how consistent, intentional marketing can help you engage the right customers — the ones who already trust you, refer you, and want what you offer.

Tired of starting over every season? Build smarter marketing rhythms that grow your brand all year long.

🎧 Listen to the full episode now:
https://www.lemonseedmarketing.com/from-the-yellow-chair

New Episode Drop! Marketing That Clicks is live, & this one’s for home service business owners (HVAC, plumbing, electric...
07/29/2025

New Episode Drop!

Marketing That Clicks is live, & this one’s for home service business owners (HVAC, plumbing, electrical) who are ready to stop guessing and start growing with a clear, layered marketing plan:

✔️ Digital Ads
✔️ Direct Mail
✔️ OTT & Billboards
✔️ Community Branding

If you're ready for more leads, more visibility, and a strategy that makes sense, this one's for you.

Listen now:

🎙️Spotify: https://spoti.fi/4jB8muB
🎙️Apple Podcasts: https://apple.co/4lXP4kR

Not sure where your leads are coming from? Feeling like your marketing might not be working?It’s probably a tracking pro...
07/24/2025

Not sure where your leads are coming from? Feeling like your marketing might not be working?

It’s probably a tracking problem — not a tactic problem.
In this week’s episode, Crystal reminds us:
“You can’t fix what you don’t measure.”

🎧 Catch the episode: https://apple.co/4lXP4kR

🎙️ New Episode Out Now!Marketing Gut Check: Tracking, Strategy, and the Truth Behind the DataIn this solo episode, Cryst...
07/22/2025

🎙️ New Episode Out Now!
Marketing Gut Check: Tracking, Strategy, and the Truth Behind the Data

In this solo episode, Crystal shares how to:
✔️ Use tracking numbers effectively
✔️ Set realistic expectations for your marketing tactics
✔️ Know when to pivot — and when to stay the course

If you're tired of guessing what’s working, this one’s for you.
🎧 Listen now: https://apple.co/4lXP4kR

07/22/2025

Gut check time.
Are you making data-driven marketing decisions — or just going with your gut?

In tomorrow’s episode of From the Yellow Chair, Crystal breaks down what most contractors get wrong about tracking and strategy and how to stop wasting time (and money) on marketing that isn’t working.

🎧 New episode drops Tuesday at 6 AM!
Get ready to get real about your numbers.

Like what you hear each week? 👀This kind of clarity, creativity, and strategy could be your everyday when you hire Lemon...
07/18/2025

Like what you hear each week? 👀

This kind of clarity, creativity, and strategy could be your everyday when you hire Lemon Seed Marketing as your marketing partner.

From branding and strategy to social media, we help home service companies show up, stand out, and grow with confidence. 🍋

💻 Contact us today: lemonseedmarketing.com/contact

"You are the sum of everyone who poured into your brand." – Tucker Yarbrough, Yarbrough & Sons Heating, Cooling & Plumbi...
07/17/2025

"You are the sum of everyone who poured into your brand." – Tucker Yarbrough, Yarbrough & Sons Heating, Cooling & Plumbing

This week’s From the Yellow Chair episode is full of wisdom for family-run companies, legacy-minded leaders, and business owners trying to scale with heart and purpose.

Tucker shares what it’s like to grow a brand rooted in trust, faith, and intentionality — and why it matters now more than ever in the trades.

🎧 Tune in here: https://spoti.fi/4jB8muB

07/16/2025

🎙 If you loved this episode of From the Yellow Chair with Jen McKee, you’re not alone — we’ve heard from so many of you wanting more from this marketing power duo. And now’s your chance!

Crystal and Jen are teaming up again for a live webinar built just for contractors who want to stop “just posting” on social media — and start building a brand that actually gets noticed!

📍Hosted by Kee Hart Marketing for the Trades
🗓 July 17 | 🕐 1 PM CST
🔗 Register now: https://www.jen-mckee.com/july-marketing-webinar

🎧 New episode out now!"Family Ties: Marketing, Sales, and More"Today on From the Yellow Chair, Crystal chats with Tucker...
07/15/2025

🎧 New episode out now!

"Family Ties: Marketing, Sales, and More"

Today on From the Yellow Chair, Crystal chats with Tucker Yarbrough of Yarbrough & Sons Heating, Cooling & Plumbing about the ups, downs, and growth that come with being part of a family-run company—and how to step into leadership with purpose. Listen now ⤵️

Spotify: https://spoti.fi/4jB8muB
Apple Podcasts: https://apple.co/4lXP4kR

07/15/2025

Growing up in the business hits different!

Tomorrow on From the Yellow Chair, Crystal talks with Tucker Yarbrough of Yarbrough & Sons HVAC about what it’s really like to work in—and lead—a family-run company.

👀 Trust us, this one’s packed with real talk and fresh perspective.

Your logo can be perfect.Your trucks can be wrapped.Your website can be flawless.But if your team doesn’t deliver on the...
07/10/2025

Your logo can be perfect.
Your trucks can be wrapped.
Your website can be flawless.

But if your team doesn’t deliver on the brand promise, none of it matters.

🎧 This week on From the Yellow Chair, we’re diving into how brand reputation is built — or broken — in the little moments.
Listen now:
https://www.lemonseedmarketing.com/from-the-yellow-chair

Address

303 South Temple Drive
Diboll, TX
75941

Website

Alerts

Be the first to know and let us send you an email when From the Yellow Chair posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to From the Yellow Chair:

Shortcuts

Share

Category