From the Yellow Chair

From the Yellow Chair Home Service Industry marketing and branding tactics to set you apart from the competition.

12/10/2025

If your “brand strategy” is just your last name + a roof in the logo, you’re already starting at a disadvantage.

Brand is not just your logo. It’s:
How your trucks look
How your people act
The emotion your company creates for customers and employees

In this episode, we talk about why brand is a key part of your foundation, not an afterthought once everything else is built.

Full episode:
YouTube: https://youtu.be/l9tkPhT-gCw
Spotify: https://open.spotify.com/episode/2bbV01hbt98aDKTMKUtGOy
Apple: https://podcasts.apple.com/us/podcast/unlock-the-mystery-of-building-a-strong/id1598195561?i=1000739272991

What's the difference between a logo and a brand?In our latest episode with Skagit Plumbing's Mark and Teresa Summers, M...
12/10/2025

What's the difference between a logo and a brand?

In our latest episode with Skagit Plumbing's Mark and Teresa Summers, Mark said something that stopped me in my tracks:
"You gave us a logo. We gave you a brand."
No—it was the other way around. And that's the point.

A logo is a mark. A brand is your:
Foundation for growth
Rally point for your team
Connection to your community
Identity in the marketplace

As Mark shared, "A brand is the most important thing you can do. It's your foundation. Without a strong foundation, it's just a matter of time before it all comes crumbling down."

For service industry professionals wondering if branding is worth the investment—this conversation will answer that question.

Listen to Episode 198 of From the Yellow Chair:
YouTube: https://youtu.be/XlW5sHXQC-E
Apple Podcast: https://podcasts.apple.com/us/podcast/from-the-yellow-chair/id1598195561
Spotify: https://open.spotify.com/show/1goGP66YLPIxzpX1TxFGvT

12/09/2025

When your rebrand gives your team something to rally behind 🙌

Mark and Teresa from Skagit Plumbing share how their brand transformation didn't just change their logo—it changed how their TEAM shows up.

From volunteering for parades to feeling like "part of something"—this is what happens when you give people a brand they're proud to represent.

Full episode:
YouTube: https://youtu.be/XlW5sHXQC-E
Apple Podcast: https://podcasts.apple.com/us/podcast/from-the-yellow-chair/id1598195561
Spotify: https://open.spotify.com/show/1goGP66YLPIxzpX1TxFGvT

Revenue is loud.Profit is quiet.You can sell your face off at low margins and still go broke. Or you can build a busines...
12/09/2025

Revenue is loud.
Profit is quiet.

You can sell your face off at low margins and still go broke. Or you can build a business that actually supports your life.

In Episode 197, Dave and I dig into pricing, profit, and why knowing your numbers is non‑negotiable if you want to build on a solid foundation.

Listen while you’re on the road today.
YouTube: https://youtu.be/l9tkPhT-gCw
Spotify: https://open.spotify.com/episode/2bbV01hbt98aDKTMKUtGOy
Apple: https://podcasts.apple.com/us/podcast/unlock-the-mystery-of-building-a-strong/id1598195561?i=1000739272991

12/09/2025

🎉 NEW EPISODE ALERT! 🎉

Episode 198 is LIVE and it's a special one, Lemonheads!

Meet Mark and Teresa Summers from Skagit Plumbing —the first-ever winners of The Great American Brand Story! This wasn't just a logo redesign; it was a complete transformation that changed how their team shows up, how their community connects with them, and how they see themselves as business owners.

In this conversation, we dive into:
✨ The emotional journey of letting go and embracing change
✨ How a strong brand becomes your foundation for growth
✨ The surprising ways their rebrand impacted their team culture
✨ Why being "Staked in Community" became their entire identity

Mark gets emotional (grab tissues!), Teresa shares incredible team stories, and together they reveal how branding became a magnifier for who they already were—but LOUDER.

Listen now!
YouTube: https://youtu.be/XlW5sHXQC-E
Apple Podcast: https://podcasts.apple.com/us/podcast/from-the-yellow-chair/id1598195561
Spotify: https://open.spotify.com/show/1goGP66YLPIxzpX1TxFGvT

Tomorrow's episode is one you won't want to miss! We're sitting down with Mark and Teresa Summers from Skagit Plumbing ...
12/09/2025

Tomorrow's episode is one you won't want to miss!

We're sitting down with Mark and Teresa Summers from Skagit Plumbing to talk about their incredible transformation as winners of our first Great American Brand Story contest.

From a simple logo to a complete brand identity that's reshaping their team culture and community impact—this conversation gets REAL about what it truly means to build something meaningful.

Swipe to see a sneak peek of what we're covering! ➡️

12/08/2025

Being a great craftsman and running a great business are not the same thing.

If your entire identity is “I do great work,” but you don’t know your numbers, you haven’t built a business – you’ve built a job.

In Episode 197, we talk about:
The mindset shift from “roofer/tech” to entrepreneur
Why “numbers don’t lie” no matter what you sell
How to stop hiding from your P&L and pricing conversations

Full conversation in Episode 197.
YouTube: https://youtu.be/l9tkPhT-gCw
Spotify: https://open.spotify.com/episode/2bbV01hbt98aDKTMKUtGOy
Apple: https://podcasts.apple.com/us/podcast/unlock-the-mystery-of-building-a-strong/id1598195561?i=1000739272991

12/08/2025

“I’m doing $1M now. I want to do $5M next year.”
Cool.
But are you making money at one?
If you’re not profitable now, you won’t magically be profitable at five. You’ll just lose money faster.

In this episode, Dave The Roofer Coach walks through:
Lifestyle business vs “be the biggest guy in town”
Why top‑line goals without profit are dangerous
How to get honest about what you actually want from your business

Episode 197 is live now.
YouTube: https://youtu.be/l9tkPhT-gCw
Spotify: https://open.spotify.com/episode/2bbV01hbt98aDKTMKUtGOy
Apple: https://podcasts.apple.com/us/podcast/unlock-the-mystery-of-building-a-strong/id1598195561?i=1000739272991

12/06/2025

Your business is as simple – and as fragile – as a 3‑legged stool.
You have to sell work.
You have to do work.
You have to keep score.

If one of those legs is weak, the whole thing tips.

In Episode 197, Dave (The Roofer Coach) and I walk through how to diagnose which leg is the problem and what to do about it.

YouTube: https://youtu.be/l9tkPhT-gCw
Spotify: https://open.spotify.com/episode/2bbV01hbt98aDKTMKUtGOy
Apple: https://podcasts.apple.com/us/podcast/unlock-the-mystery-of-building-a-strong/id1598195561?i=1000739272991

In this episode, Dave (The Roofer Coach) explains that every contracting business rests on three legs:Sell Work – market...
12/05/2025

In this episode, Dave (The Roofer Coach) explains that every contracting business rests on three legs:
Sell Work – marketing, sales, lead generation
Do Work – operations, install, service, capacity
Keep Score – pricing, accounting, cash flow, profitability

Most owners are strong in one and weak in at least one of the others. That’s where the wobble comes from.

Swipe through and score yourself on each leg.

Then pick the weakest leg and make a plan to shore it up before you chase more revenue.

Full breakdown in Episode 197.
YouTube: https://youtu.be/l9tkPhT-gCw
Spotify: https://open.spotify.com/episode/2bbV01hbt98aDKTMKUtGOy
Apple: https://podcasts.apple.com/us/podcast/unlock-the-mystery-of-building-a-strong/id1598195561?i=1000739272991

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