From the Yellow Chair

From the Yellow Chair Home Service Industry marketing and branding tactics to set you apart from the competition.

A brand is the emotion you evoke when you're not in the room.Your logo matters. But what matters more is how people feel...
10/30/2025

A brand is the emotion you evoke when you're not in the room.

Your logo matters. But what matters more is how people feel after every interaction with your company.

When your trucks roll through neighborhoods, when your techs knock on doors, when your CSRs answer phones. Every single touchpoint creates an emotional response.

Is it trust? Professionalism? Reliability? Or is it confusion? Inconsistency? Doubt?

Crystal breaks down exactly how to control your brand experience in Episode 190.

YouTube: https://youtu.be/ST67LMy37K0
Spotify: https://spoti.fi/4jB8muB
Apple: https://apple.co/4lXP4kR

10/29/2025

Documentary-style content beats promotional videos every single time.

Your customers don't want another discount ad. They want to see how you actually work. The professionalism. The attention to detail. The respect for their home.

Film a complete install from start to finish. Show the parking. The booties. The cleanup. The explanation to the homeowner. All of it.

That video will generate more trust and more leads than ten ads about 10% off.

Crystal breaks down exactly how to execute this in Episode 190:
YouTube: https://youtu.be/ST67LMy37K0
Spotify: https://spoti.fi/4jB8muB
Apple: https://apple.co/4lXP4kR

Forget national influencers. Here's how to actually get referrals in your local market.Crystal calls it the "micro-influ...
10/29/2025

Forget national influencers. Here's how to actually get referrals in your local market.

Crystal calls it the "micro-influencer neighborhood networker" strategy. Fancy name for a simple concept: Find the people who actually influence buying decisions in your area and give them a reason to talk about you.

Who are these people?
The realtor everyone knows
The PTA mom organizing every school fundraiser
Youth sports coaches
Local business owners with strong followings
The guy who makes the best barbecue in town

Here's the play: Offer them a free year of service in exchange for their honest feedback. If they love your work, ask them to share it authentically on their channels. If they don't, ask them to tell you privately so you can improve.

No scripts. No fake reviews. Just real experiences from trusted people in your community.

This works because home service decisions are trust-based. People do business with companies their friends recommend.

Crystal breaks down the complete framework in Episode 190:
YouTube: https://youtu.be/ST67LMy37K0
Spotify: https://spoti.fi/4jB8muB
Apple: https://apple.co/4lXP4kR

10/28/2025

Stop paying national influencers. Start building relationships with the people who actually influence buying decisions in your market.

The PTA mom. The local realtor. The youth sports coach. The business owner everyone knows.

These are your micro-influencers. They have real trust in your community. And when they recommend your company, people listen.

Crystal's sharing the exact framework we use with clients to build these neighborhood networks.

Full episode:
YouTube: https://youtu.be/ST67LMy37K0
Spotify: https://spoti.fi/4jB8muB
Apple: https://apple.co/4lXP4kR

New episode drops today and it's time for some real talk.You're blaming marketing for your slow season. But is marketing...
10/28/2025

New episode drops today and it's time for some real talk.

You're blaming marketing for your slow season. But is marketing really the problem?
Crystal's breaking down the hard truth about what actually moves the needle in your business during shoulder season. Spoiler: It's not just about running more ads.

Here's what you need to hear:
Why digital marketing alone isn't enough when demand drops
The difference between marketing problems and operations problems
How to maximize every lead when the phone isn't ringing off the hook
Why now is the time to build your 2026 plan, not January

If you're an HVAC or pest control contractor feeling the shoulder season pinch right now, this episode is your wake-up call.
Episode 192 is live now:
YouTube: https://youtu.be/-S76cjvDZsc
Spotify: https://spoti.fi/4jB8muB
Apple: https://apple.co/4lXP4kR

10/27/2025

Consistency builds trust faster than any ad campaign ever will.

When your trucks look clean. Your uniforms are professional. Your people communicate well. Your social media is on point. Every touchpoint reinforces the same message.

You're not just another HVAC company or plumbing company. You're THE company they can depend on in their neighborhood.

That's how you stop competing on price and start winning on reputation.
Full strategy in this week's episode:
YouTube: https://youtu.be/ST67LMy37K0
Spotify: https://spoti.fi/4jB8muB
Apple: https://apple.co/4lXP4kR

10/26/2025

You need a rockstar logo. But your logo is not your brand.

Your brand is what happens when you're not in the room. It's the emotion people feel when they see your truck. When they interact with your team. When they read your reviews.

Stop investing everything in design and start investing in the experience you're creating.

This episode breaks down the difference and shows you exactly what to fix first:
YouTube: https://youtu.be/ST67LMy37K0
Spotify: https://spoti.fi/4jB8muB
Apple: https://apple.co/4lXP4kR

10/25/2025

Real question: Are you about to ask someone for twenty thousand dollars while looking like you just smoked three ci******es and downed two white monsters?

Your presentation matters. Your uniform matters. How you show up to the door matters.

You're not just selling HVAC systems or plumbing repairs. You're selling trust. And trust starts with looking like a professional.

Get your team dialed in. Full episode covers exactly how.

Link in comments to listen now.

Bonus drop! 🎧 Today we’re highlighting powerhouse women from the We Mean Business Conference—and why building a business...
10/24/2025

Bonus drop! 🎧 Today we’re highlighting powerhouse women from the We Mean Business Conference—and why building a business with your person (or your people) can be both gritty and great.

What you’ll hear: clarity on roles, protecting your marriage/partnership, and designing a 5-year plan that’s actually yours.

Listen now: YouTube https://youtu.be/H0Snf1mFEBc · Spotify https://spoti.fi/4jB8muB · Apple https://apple.co/4lXP4kR
Details & tickets: https://wemeanbusinesschs.com/

10/22/2025

Weather's not your friend right now? Good. That means you actually have time to fix the things you've been ignoring.

Here's your off-season playbook: Vehicle wraps. Uniforms. Team communication.

These aren't nice-to-haves. They're the difference between looking like a professional operation and looking like you just rolled out of bed.

Take inventory this week. Make a plan. Execute during slow season so you're ready when it gets busy again.

Link in comments.

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303 South Temple Drive
Diboll, TX
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