12/10/2025
Governor Kay Ivey announced Wednesday that Bad Boy Mowers will invest $10.5 million to establish a new tractor assembly plant in Monroeville, Alabama.
The Batesville, Arkansas-based company will create 50 new jobs at the site, which is located in the former Vanity Fair distribution center.
“Bad Boy Mowers setting up shop in Monroeville with this $10.5 million investment is a big win for Monroe County and for rural Alabama,” said Governor Ivey. “These 50 new, good jobs will benefit local families and continue momentum for this community. Bad Boy came to the right place – Alabama’s workforce is ready to get to work and get the job done.”
Mike Colquett, executive director of the Monroeville/Monroe County Economic Development Authority, said work to convert the facility into a modern production site has already begun.
“Monroeville is truly excited about Bad Boy’s decision to locate here and begin production in the very near future,” Colquett said. “Bad Boy is a perfect fit for Monroeville, and we believe our town is the perfect fit for them as well.”
The new plant will produce several models of tractors, with an estimated output of about 9,000 units annually.
Ellen McNair, secretary of the Alabama Department of Commerce, highlighted the significance of Bad Boy’s expansion in Alabama’s rural communities.
“This is a growth-minded company that sees a bright future in Monroeville, Monroe County, and the surrounding area,” McNair said. “Bad Boy builds innovative products, and Alabama’s workforce is the right choice to help the company achieve its goals.”
Founded in 2002, Bad Boy Mowers is known for introducing zero-turn mowers to rural landowners and homeowners at an affordable price. Since its inception, the company has expanded its product line to include tractors, handheld tools, and UTVs.
The company’s reputation for excellence was recently recognized when it was named Tractor Supply Co.’s top vendor for 2025. Tractor Supply praised Bad Boy for delivering value to customers and developing creative supply chain solutions that improved inventory management.
Brenda Tuck, rural development manager for the Alabama Department of Commerce, pointed to the new Monroeville plant as an example of the advantages of investing in rural Alabama communities.
“Rural Alabama offers a highly skilled workforce and strong community support, and we are excited to watch this new partnership unfold,” Tuck said.
The new facility is expected to boost economic growth in the area and provide a significant employment opportunity for local residents.
Photo by Les_Stockton is licensed under CC BY-NC-SA 2.0