08/19/2026
Sometimes the address on a find tells as much of the story as the object itself.
I dug this advertising watch fob from C. E. Hoffman Co., 1709 Main Street in Dallas, a major early Dallas dealer in barber furniture, supplies and cutlery.
The front couldn’t be more appropriate: crossed straight razors and a shaving mug.
And that 1709 Main address helps date it.
C. E. Hoffman was already involved in Dallas’ barber-supply trade by 1909. By 1914, newspaper ads identify C. E. Hoffman Co. (Dallas Barbers Supply Company) at 1709 Main, “Opposite Postoffice,” selling barber furniture and supplies, importing cutlery and operating grinders. The company even advertised itself as the “Largest Barber Supply House in the South.”
By 1924, however, Hoffman had moved to 1712 Commerce Street, where the company remained for years.
That puts this particular fob roughly in the 1910–1923 period, with a circa-1910s date looking very plausible.
More than a century ago, this little piece of metal was advertising a Dallas business to the barbers who bought its supplies.
Eventually the watch strap disappeared. The business disappeared.
The advertisement ended up underground.
And now it’s telling the story again.