12/18/2025
— Kizik Canvas
We wanted to move beyond a standard product demo and create something that let the visual pacing tell the story. The goal was to let the shoe be the main character while helping the user see Kizik helping them get to where they want to go.
Now, how do we pull that off? We built a custom camera rig off a knee brace that let the camera perspective stay locked on the shoe, moving alongside it, tracking the details, and finding angles you don’t usually see. This was a run and gun production pulled off over 2 days of filming around LA. 10/10 will do this again.
Client:
Creative Director-
Kizik Producer- Derek Barton
Production Company:
Director:
DP:
Producer: .creative
1st AD:
Cam OP/1st AC:
Line Producer/Art Dept.:
Gaff/Audio:
Photo: .photo
BTS/ Assistant Producer:
Edit: .me