Clever The Optimist

Clever The Optimist Highlighting brands and products in men's fashion, style, and golf.

This week’s newsletter spotlights True North Watch Company . Their collaboration with Pan-Am released with a focus on be...
07/31/2026

This week’s newsletter spotlights True North Watch Company . Their collaboration with Pan-Am released with a focus on bespoke GMT bezels as an ode to the Golden age of travel.

Only 100 pieces of each color were made and a few are (not surprisingly) already sold out.

For roughly $350, these pieces are a perfect vacation watch when you prefer to keep your more expensive options safe at home.

See link in bio for our latest newsletter and True North Watch Company co to see all they have to offer.

Meet the Amble One. The future of x-functional golf cart meets dune buggy from former Apple and Audi execs. Street-lega...
07/03/2026

Meet the Amble One. The future of x-functional golf cart meets dune buggy from former Apple and Audi execs.

Street-legal, modular, and ready for delivery in 2028.

For anyone with a lake house golf cart, this could be the new flex. What do you think?

⛳️

Photos: Amble One

Summer is officially here and your cooler situation needs to be sorted. 🧊We put together the four best options depending...
06/26/2026

Summer is officially here and your cooler situation needs to be sorted. 🧊

We put together the four best options depending on what you’re doing. Swipe through and find your match.


THE COURSE → CourseCruiser
Holds 18, magnetic flaps, AND a shoe compartment. A shoe compartment. We stumbled across this one and can’t stop recommending it.

THE TAILGATE → 72 QT Ultra-Light Wheeled
Serious wheels, ergo handle, lightweight but strong enough for a big haul. This thing rolls. No excuses for warm beer.

THE BBQ → 65qt Freedom Series
Two compartments (raw stuff on one side, drinks on the other — you’re welcome), built-in bottle opener, and bear proof. Bear proof! Available in 65 or 90qt.

THE BACKPACK → M20
Structure, comfortable straps, and yes it’s expensive. But it works and you’ll have it forever. Worth every penny.


Which one are you taking this summer? Drop it in the comments 👇

RTIC WyldGear VarsityCooler CleverTheOptimist MensLifestyle

06/19/2026

Gear for the course, clothes for the office. We highlight the best in golf and men’s style every week.

Subscribe in bio.

The tournament has it all. A consistently strong field, drama until the very last hole (extra holes in this year’s case...
06/08/2026

The tournament has it all. A consistently strong field, drama until the very last hole (extra holes in this year’s case), huge merch selection with plenty of collabs, and a beautiful course as the backdrop to it all.

No wonder it’s one of the best stops on tour all year.

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Highlighting the best of May. From the best articles that week, to golf shorts, where to buy your next vintage watch (or...
06/02/2026

Highlighting the best of May. From the best articles that week, to golf shorts, where to buy your next vintage watch (or Range Rover), and a soundtrack to keep you moving.

Subscribe today in time for June.

⛳️

05/31/2026

is the real innovation golf needs right now. Sustainable golf tees from used coffee grinds. They’re not trying to get rich by saying they want to “grow the game.” Just making the golf world a better place.

⛳️

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