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06/17/2026

Get Hands-On with Contact Lenses!

Join us for the Student ScEYEnce Fair: Hands-On Contact Lens Workshop from the makers of ACUVUE® and gain practical experience with contact lens fitting, handling, and patient education. Whether you're new to contact lenses or looking to sharpen your skills, this interactive session is one you won't want to miss.

📅 June 18, 2026
🕑 2:00–3:00 PM
📍 North Building • Room 221BC • Level 200



Johnson & Johnson Partner

06/17/2026

Get Hands-On with Contact Lenses!

Join us for the Student ScEYEnce Fair: Hands-On Contact Lens Workshop from the makers of ACUVUE® and gain practical experience with contact lens fitting, handling, and patient education. Whether you’re new to contact lenses or looking to sharpen your skills, this interactive session is one you won’t want to miss.

📅 June 18, 2026
🕑 2:00–3:00 PM
📍 North Building • Room 221BC • Level 200

Johnson & Johnson MedTech Partner

06/15/2026

Indication
Xiidra® (lifitegrast ophthalmic solution) 5% is indicated for the treatment of signs and symptoms of dry eye disease (DED).

Important Safety Information
Xiidra is contraindicated in patients with known hypersensitivity to lifitegrast or to any of the other ingredients.

Wondering why Xiidra is a trusted choice that stands out in treating dry eye inflammation? Unlike cyclosporine, Xiidra provides a 3-in-1 defense against dry eye inflammation, to help break the dry eye inflammatory cycle.1-5*

*The exact mechanism of action of Xiidra in dry eye disease is unknown.

And the clinical data shows that Xiidra provides early relief and long-term control of dry eye symptoms.1†

†Xiidra significantly reduced symptoms of eye dryness at 2 weeks (based on Eye Dryness Score compared to vehicle) in 2 of 4 studies, with improvements observed at 6 and 12 weeks in all 4 studies.

Want to elevate patient care with rapid results? Tune in to learn more and explore experts insights.

INDICATION
Xiidra® (lifitegrast ophthalmic solution) 5% is indicated for the treatment of signs and symptoms of dry eye disease (DED).

IMPORTANT SAFETY INFORMATION
Xiidra is contraindicated in patients with known hypersensitivity to lifitegrast or to any of the other ingredients.
In clinical trials, the most common adverse reactions reported in 5-25% of patients were instillation site irritation, dysgeusia and reduced visual acuity. Other adverse reactions reported in 1% to 5% of the patients were blurred vision, conjunctival hyperemia, eye irritation, headache, increased lacrimation, eye discharge, eye discomfort, eye pruritus and sinusitis.
To avoid the potential for eye injury or contamination of the solution, patients should not touch the tip of the single-use container to their eye or to any surface.
Contact lenses should be removed prior to the administration of Xiidra and may be reinserted 15 minutes following administration.
Safety and efficacy in pediatric patients below the age of 17 years have not been established.

You are encouraged to report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch or call 1-800-FDA-1088.

The exact mechanisms of action of Xiidra and cyclosporine in dry eye disease are not known.

*There are no head-to-head studies of Xiidra and cyclosporine.

†Xiidra significantly reduced symptoms of eye dryness at 2 weeks (based on Eye Dryness Score compared to vehicle) in 2 of 4 studies, with improvements observed at 6 and 12 weeks in all 4 studies.

References: 1. Xiidra. Prescribing information. Bausch & Lomb Inc. 2. Restasis. Prescribing information. Allergan; 2017. 3. Vevye. Prescribing information. Harrow Eye, LLC; 2023. 4. Cequa. Prescribing information. Sun Pharmaceutical Industries Limited; 2022. 5. Donnenfeld ED, Perry HD, Nattis AS, Rosenberg ED. Lifitegrast for the treatment of dry eye disease in adults. Expert Opin Pharmacother. 2017;18(14):1517-1524. doi:10.1080/14656566.2017.1372748

Please see full Prescribing Information for Xiidra at XIIDRA-ECP.COM.

©2026 Bausch & Lomb Inc. XDR.0027.USA.26

06/14/2026

🚀 The future of optometry may not be about seeing more patients—it may be about seeing the right patients at the right time.

Imagine an AI-powered scheduling system embedded within your EMR that learns your clinical workflow. It recognizes that a healthy 21-year-old with a stable prescription typically requires 12 minutes, while a 78-year-old with glaucoma and macular degeneration may need 22.

Instead of forcing every patient into the same appointment slot, AI can create a predictive schedule based on clinical complexity and provider patterns.

The result?
✅ Better patient experiences
✅ More efficient clinics
✅ Less provider burnout
✅ More time focused on delivering exceptional care instead of fighting the schedule

The most exciting part of AI in healthcare isn’t replacing clinicians. It’s removing inefficiencies so we can spend more time doing what only humans can do: connect with our patients and improve lives.

The future of eye care is personalized—not just for treatment, but for workflow as well.

06/11/2026

Dr. Danielle Richardson shares a powerful reminder for every optometrist, entrepreneur, and healthcare professional: authenticity is your greatest advantage.

Rather than focusing on competitors, she focuses on serving her patients, creating a unique experience, and building a practice that reflects her values. Success comes from owning your lane, understanding your audience, and delivering care in a way only you can.

06/08/2026

Indication
Xiidra® (lifitegrast ophthalmic solution) 5% is indicated for the treatment of signs and symptoms of dry eye disease (DED).

Important Safety Information
Xiidra is contraindicated in patients with known hypersensitivity to lifitegrast or to any of the other ingredients.

Wondering why Xiidra is a trusted choice that stands out in treating dry eye inflammation? Unlike cyclosporine, Xiidra provides a 3-in-1 defense against dry eye inflammation, to help break the dry eye inflammatory cycle.1-5*

*The exact mechanism of action of Xiidra in dry eye disease is unknown.

And the clinical data shows that Xiidra provides early relief and long-term control of dry eye symptoms.1†

†Xiidra significantly reduced symptoms of eye dryness at 2 weeks (based on Eye Dryness Score compared to vehicle) in 2 of 4 studies, with improvements observed at 6 and 12 weeks in all 4 studies.

Want to elevate patient care with rapid results? Tune in to learn more and explore experts insights.

INDICATION
Xiidra® (lifitegrast ophthalmic solution) 5% is indicated for the treatment of signs and symptoms of dry eye disease (DED).

IMPORTANT SAFETY INFORMATION
• Xiidra is contraindicated in patients with known hypersensitivity to lifitegrast or to any of the other ingredients.
• In clinical trials, the most common adverse reactions reported in 5-25% of patients were instillation site irritation, dysgeusia and reduced visual acuity. Other adverse reactions reported in 1% to 5% of the patients were blurred vision, conjunctival hyperemia, eye irritation, headache, increased lacrimation, eye discharge, eye discomfort, eye pruritus and sinusitis.
• To avoid the potential for eye injury or contamination of the solution, patients should not touch the tip of the single-use container to their eye or to any surface.
• Contact lenses should be removed prior to the administration of Xiidra and may be reinserted 15 minutes following administration.
• Safety and efficacy in pediatric patients below the age of 17 years have not been established.

You are encouraged to report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch or call 1-800-FDA-1088.

The exact mechanisms of action of Xiidra and cyclosporine in dry eye disease are not known.

*There are no head-to-head studies of Xiidra and cyclosporine.

†Xiidra significantly reduced symptoms of eye dryness at 2 weeks (based on Eye Dryness Score compared to vehicle) in 2 of 4 studies, with improvements observed at 6 and 12 weeks in all 4 studies.

References: 1. Xiidra. Prescribing information. Bausch & Lomb Inc. 2. Restasis. Prescribing information. Allergan; 2017. 3. Vevye. Prescribing information. Harrow Eye, LLC; 2023. 4. Cequa. Prescribing information. Sun Pharmaceutical Industries Limited; 2022. 5. Donnenfeld ED, Perry HD, Nattis AS, Rosenberg ED. Lifitegrast for the treatment of dry eye disease in adults. Expert Opin Pharmacother. 2017;18(14):1517-1524. doi:10.1080/14656566.2017.1372748

Please see full Prescribing Information for Xiidra at XIIDRA-ECP.COM.

©2026 Bausch & Lomb Inc. XDR.0027.USA.26

06/07/2026

Marketing isn’t just about getting patients through the door, it’s about preparing them before they ever sit in the exam chair.

In this episode of 4 the Record, Dr. Wes McCann explains why the most successful optometry practices use marketing as a patient education tool, not just a lead generation strategy. From social media and email campaigns to website content and branding, every touchpoint helps build trust, increase awareness of specialty services, and create more meaningful patient conversations.

06/06/2026

In this thought-provoking conversation, Dr. Meenal Agarwal explores how excessive screen time may influence the brain’s spatial awareness and sense of safety, potentially contributing to changes in social behavior, confidence, and even anxiety in today’s children.

From teens avoiding driving to kids shying away from team sports, this discussion challenges us to think beyond screen time limits and consider how vision and brain development are connected.

06/01/2026

Artificial intelligence is changing eye care faster than ever before.

Join Dr. Darryl Glover and Dr. Osama Said LIVE tomorrow at 6:00 PM EDT for a powerful conversation on AI, clinical oculomics, predictive healthcare, and the future of optometry.

Discover how eye care professionals can leverage innovation, data, and technology to improve patient outcomes, elevate patient experience, and help shape the next era of healthcare.

Topics include:
• AI in optometry
• Clinical oculomics
• Predictive healthcare
• Innovation in eye care
• The future of optometry

Streaming live on Defocus Media — the #1 eye care podcast network.

06/01/2026

Dr. Osama Said shared a mind-blowing insight on the future of AI in healthcare.
Researchers uploaded 280,000 retinal photos into an AI model with zero patient history, demographics, or context.

The result? AI was able to predict cardiovascular disease risk with nearly 90% accuracy — while also identifying age, smoking status, blood pressure, and even gender from retinal scans alone.

The future of healthcare may start inside the eye exam room.

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