
07/09/2025
Not sure whether to start with Google or Meta ads? Here’s the real deal.
If you run a service-based business—plumber, electrician, med spa—Google Search is probably your best bet. People are already looking. They're typing in what they need. You just need to show up.
If you're selling a product or building an e-commerce brand, Meta (Facebook/Instagram) is usually the move. You’re creating demand. Showing people something they didn’t know they needed—yet.
And when you use both? That’s when it clicks.
Someone sees you on social, then searches your name? You’re covered.
Someone finds you on Google, doesn’t buy? Hit ‘em again on Meta.
It’s not about which one is better. It’s about:
👉 What you’re selling
👉 Where your audience is
👉 What stage they’re at
Search = intent.
Social = interest.
Both = momentum.
Start where it makes sense. Stack from there.
The system doesn’t have to be complicated. It just has to work.