Upshift Online

Upshift Online UPSHIFT: The Dualsport & Adventure Motorcycle Magazine

Merry Christmas! πŸŽ„
12/24/2025

Merry Christmas! πŸŽ„

Happy Thanksgiving!
11/27/2025

Happy Thanksgiving!

BMW recently announced the all-new 2026 F 450 GS, and it looks like a strong new entry in the small-displacement ADV seg...
11/25/2025

BMW recently announced the all-new 2026 F 450 GS, and it looks like a strong new entry in the small-displacement ADV segment. But what stood out to us most was BMW choosing to lean on AI-generated images to announce a new model rather than getting it out into the world and showing the real thing.

Is this acceptable? Is this just the way business is going to be done moving forward? Or should brands do the work and showcase their products in the real world?

What are your thoughts on AI-generated content and marketing assets in a passion-driven space like the motorcycle industry?

Is this what we have been waiting for from ducati.usa? The recently teased a street legal dualsport called the Desmo450 ...
11/17/2025

Is this what we have been waiting for from ducati.usa? The recently teased a street legal dualsport called the Desmo450 EDS.

The photos don’t show turn signals or a license plate mount. But a headlight and a taillight is a good start. Also in the post was an 18” rear wheel, 2.25 US gal (8.5 L) fuel tank, handguards, skid plate and side stand. Looking forward to more information.

Outback Motortek out and about testing their latest protection for the CFMOTO Ibex 450. And check out this TMBR MOTO gra...
10/22/2025

Outback Motortek out and about testing their latest protection for the CFMOTO Ibex 450.

And check out this TMBR MOTO graphics. 🀘

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Dualsport / ADV Motorcycle Media

Upshift Online is a U.S.-based monthly online Dualsport/ADV Motorcycle publication with unpaid international circulation. Upshift serves adventure enthusiasts by providing engaging feature articles, unique travel stories, the latest race coverage, detailed product reviews and an in-depth look at the industry’s leading personalities and companies. Upshift presents world-class photography of the most exotic adventure destinations in the world, with articles by some of the industry’s most experienced and creative writers.