Upshift Online

04/01/2026

Fully immersive adventure from the comfort of your living room. Apple and BMW Motorrad announce their new partnership combining the power of AI, the Apple Vision PRO, your iPhone and a BMW Full Self Riding (FSR) GS. Monthly and yearly subscription packages will be announced soon.

03/20/2026

12/24/2025

Merry Christmas! 🎄

11/30/2025

At least 20% off all graphics kits at TMBR MOTO. The time is now!

👉 https://www.tmbrmoto.com/collections/graphics-kits

Upshfit Graphics Kits are a great way to refresh your motorcycle.

11/27/2025

Happy Thanksgiving!

11/25/2025

BMW recently announced the all-new 2026 F 450 GS, and it looks like a strong new entry in the small-displacement ADV segment. But what stood out to us most was BMW choosing to lean on AI-generated images to announce a new model rather than getting it out into the world and showing the real thing.

Is this acceptable? Is this just the way business is going to be done moving forward? Or should brands do the work and showcase their products in the real world?

What are your thoughts on AI-generated content and marketing assets in a passion-driven space like the motorcycle industry?

11/17/2025

Is this what we have been waiting for from ducati.usa? The recently teased a street legal dualsport called the Desmo450 EDS.

The photos don’t show turn signals or a license plate mount. But a headlight and a taillight is a good start. Also in the post was an 18” rear wheel, 2.25 US gal (8.5 L) fuel tank, handguards, skid plate and side stand. Looking forward to more information.

11/15/2025

New Product 💥💥 Alpinestars Tech-Air MX airbag is available at TMBR MOTO. Limited quantities for now. Holler if you have any questions.

Tech-Air MX 👉 https://www.tmbrmoto.com/collections/alpinestars/products/alpinestars-tech-air-mx

10/29/2025

Rajiv Bajaj says the quiet part out loud as Bajaj Auto takes over KTM. We outline his thoughts on what went wrong 👉 https://upshiftonline.com/blogs/content/bajaj-just-said-the-quiet-part-out-loud

10/24/2025

Kawasaki USA has been noticeably missing from the Dualsport / Adventure moto movement that has been happening for the past decade. And today they announce something all new that starts to address that absence.

2026 KLE500 👉 https://upshiftonline.com/blogs/content/kawsaki-all-new-2026-kle500-abs

10/22/2025

Outback Motortek out and about testing their latest protection for the CFMOTO Ibex 450.

And check out this TMBR MOTO graphics. 🤘