06/18/2026
Genesis isn't thinking small anymore.
The luxury brand says it's planning 22 new or significantly updated vehicles by 2030, including new SUVs, hybrids, EVs, performance models, and potentially some halo vehicles that could completely change how people see the brand.
A decade ago, Genesis was the new kid trying to earn a seat at the luxury table.
Today, it's taking direct aim at BMW, Mercedes-Benz, Audi, Lexus, and Cadillac.
The really interesting part? This expansion isn't just about more vehicles. It's about giving buyers more choices at a time when luxury brands are struggling to balance gasoline, hybrid, and electric powertrains.
Could Genesis become the biggest luxury success story of the next decade?
Read the full story and tell us: If you were shopping for luxury today, would you choose Genesis over BMW or Mercedes?
Genesis has spent the past decade trying to convince luxury buyers it belongs in the same conversation as BMW, Mercedes-Benz, Lexus, Audi, and Cadillac.