Common Craft

01/30/2026

I’m working on a new project called The Science of Explanation that represents a new era for Common Craft. The big idea:
Clear communication comes from understanding the mind and how it processes information.

Learn to craft explanations for different kinds of minds.

I write new posts weekly, all free:

Understand why explanations succeed or fail based on how the mind actually works. Click to read The Science of Explanation, by Lee LeFever, a Substack publication with hundreds of subscribers.

01/09/2025

Hello friends.
I writing because I've started a new project that represents one of the biggest explanations of my life.
It's called the Vibes Project, and I'm doing it purely out of passion. It's free, with no ads, etc.
A bit of background:
For years, I’ve researched human nature, psychology, history, and brain science to understand “vibes” like coolness and nerdiness.
I want to understand and explain these qualities because they are common, powerful, and not well-understood. By understanding them, we can learn more about ourselves and why we are the way we are. This is a big, fascinating idea that I plan to pursue for years.
I’m sharing my research via a free newsletter, and I'd love to have you along for the ride:

Currently: tracing the origins of "cool" and "hip" from West Africa to present-day America. Click to read The Vibes Project, by Lee LeFever, a Substack publication with hundreds of subscribers.

04/24/2024

Our new free course at the Explainer Academy is a great place to start if you're curious about developing your explanation skills. It contains highlights from our paid courses and is full of helpful videos, downloadable docs, and explanation tips. Enroll for free:

Lee LeFever is your guide to clarifying your message and sharing with an animated video

04/19/2024

My first interview with Eofire.com was way back in 2013. It was a blast to catch up with John and discuss the big ideas from my book Big Enough. https://www.eofire.com/podcast/leelefever/

Here's a clip for your listening pleasure.

03/20/2024

Part 2: what subject will we explain?

03/19/2024

Do you have a policy, product, or service you need to explain? It's easier than you may think, and you already have the tools to do it: Powerpoint or Keynote.
I'm hosting a ​new workshop​ starting April 17th. We'll meet on Wednesday afternoons (Pacific time).

I will be your guide through every step of creating an animated video that clearly explains your idea. This workshop, our third, has a limit of five participants so I can be a personal resource for you.
https://www.commoncraft.com/new-explainer-video-workshop-spring-2024

03/05/2024

I love new tools and innovations. But you know what I'm excited about right now? PowerPoint and Keynote. Your eyes are rolling. I get it.

I'm excited because I also love democratization. Since 2015, I've taught professionals how to explain ideas using simple video animations, and often, expensive and complicated tools got in the way.

That's all changed because animated videos can now be created using ONLY PowerPoint or Keynote. Storyboards, visuals, animations, voice-over, editing, etc. It's all possible with a tool you probably have right now. I broke it down here:

https://www.commoncraft.com/all-about-riff-raff

Yet, PowerPoint and Keynote are incredibly powerful for our use case: creating simple animated videos. These are videos that explain a new policy, a process, or a complicated idea. They solve problems and bring ideas to life. And here’s the thing: PowerPoint or Keynote is all you need. Both produc...

02/20/2024

Our new video is for tech educators. It explains why chatbots matter and how they work. It covers the basic ideas of Natural Language Processing and Large Language Models. https://www.commoncraft.com/video/chatbots-and-ai

01/18/2024

Generative artificial intelligence (AI) can create original media based on simple text prompts. It's both powerful and a source of concern for many. This video explains what it is, how it works, why it matters, and what to know about using it.

With simple text commands, we can ask Artificial intelligence to create original media in the form of text, images, music, code, videos, and more. This is called generative AI and it's becoming a major part of our online world. This video explains how it works and what’s possible.

12/27/2023

Our next Explainer Video Workshop kicks off on Tuesday, January 9th.

https://explaineracademy.com/p/workshop-winter

Here are a few people from the fall workshop to tell you about it...

"One of my favorite things about this workshop was its hands-on approach. We learned by watching Lee apply tips and ideas during the session, then we applied the concepts to our own explainer videos. Lee provided personalized feedback and kept sessions fun and very interactive. I highly recommend this workshop!"
- Luisa Molina

"Lee introduces the framework in general terms before diving into specific tasks. After explaining the task, Lee zooms out to provide a broader understanding. This consistent pattern occurs during each one-hour session. Lee demonstrates the relationship between storytelling and effectively expressing your message. The lectures are taught with exceptional clarity, reflecting Lee's mission to make things easily understandable, but they leave you wanting more from a master craftsman."
- Anil Menon, Ph.D

"Unlike the book (The Art of Explanation) the workshop puts you on the spot to deliver your explanation. I found that it's the practical aspect of actually doing it that matters. That's what the workshop does. It lays out the process in a nice structure and takes you through the steps, makes sure you are thinking about it in the right way, and presents it in manageable pieces. The workshop was excellent!"
- Clyde Johnson

Learn more here: https://explaineracademy.com/p/workshop-winter

Join Lee LeFever for live, online workshops for creating animated explainer videos

12/13/2023

We just opened registration for a new Explainer Video Workshop.

Join Lee LeFever, author of The Art of Explanation, to learn every step to creating your own animated explainer video. Five 1-hour sessions (Zoom) over five weeks, starting on January 9th. https://explaineracademy.com/p/workshop-winter