Long Ice Outdoors

10/06/2026

Can't wait to get my hands on one!

10/05/2026

Can't wait to help with this clinic! Getting the next generation hooked on this sport is how we build safer standards, push product innovation forward, and create lifelong passions! Hope to see you there!

Youth Ice Fishing Clinic, presented by Student Angler Organization and Student Angler Tournament Trail Presented by Lund & Rapala

The clinic will be split into 5 sessions, covering multiple topics!

🐟 Ice Safety - “Know Before You Go”
Goal: Safe ice fishing starts before anyone drills a hole

🐟 Ice Fishing Gear - “What’s In The Sled”
Goal: Basic tools and what each one does for the ice angler

🐟 Finding Fish - “Become The Sonar”
Goal: Catching fish begins with choosing the right location and understanding what’s beneath the ice

🐟 Rigging & Jigging - “Make The Fish Bite”
Goal: Basics of ice rod/reel combos, knots, lure selection, baiting the hook and presentation

🐟 Catching & Caring for Fish - “Fish On!”
Goal: Basic fish identification, limits, selective harvest, and what to do with fish to prepare them for the table.

🎟️ Tickets are $10 (and receive a $10 SCHEELS Gift Card upon arrival)
📆 Tickets will be live October 1st, so keep an eye out!

09/16/2026

Cannot wait to get back to Scheels to talk ice fishing with everyone! New products, great deals, and a reason to get excited for the season! See you all there!

It's o-FISH-ial!

🧊 Ice Fest is here! 🧊
Get ready for our 11th year back out in the SCHEELS parking lot from October 30th - November 1st. Here's all the details:

🤝 Over 25+ Vendors, Dealers, and Partners

🛠️ BUY ➡️ BRING ➡️ BUILD A BUNDLE
✨Buy ANY bundle during Ice Fest, bring it to our SCHEELS tent, and one of our fishing experts will build your bundle on site!

👻🚒 Touch a Truck & Trick-or-Treat 🎃 Oct 31 | 5–7 PM in the Ice Fest tent and parking lot!

🥌 Learn to curl with North Star Curling Club

👧 Youth area + family fun!

🎣 Youth Ice Fishing Clinic Oct 31 | 10AM-12PM
🎟️Tickets for Seminar $10 (receive a $10 SCHEELS gift card upon arrival)
💫Presented by Student Angler Organization and Student Angler Tournament Trail Presented by Lund & Rapala

☕ Ginna’s Arctic Tundra Fudge & Hot C***r

🎁First 100 in line on Friday and Saturday & first 50 in line Sunday will receive a Mini SCHEELS Bucket with SWAG and a Custom SCHEELS Ice Cap!

🏆 Register to win IN THE TENT for $10,000+ in Prizes!

💯Best Hard Water Deals OF THE YEAR!

📅 Fri, Oct 30 | 9:30–7
📅 Sat, Oct 30| 9–7
📅 Sun, Nov 1 | 10–2

09/09/2026

ION just dropped their all-new Alpha Pro Series, and the specs got even crazier!

We’re looking forward to putting this thing through its paces once early ice locks up. Make sure to check these out at some upcoming shows!

09/09/2026

It’s official—the countdown to first ice just kicked into high gear. 🧊🎣

Eskimo Ice Fishing Gear just dropped their brand-new product lineup today, and there are some serious upgrades across the board for shelters, accessories, and apparel.

What new gear caught your eye or you are most excited about from today's release? Let us know in the comments!

The wait is over! 2026 NEW PRODUCTS ARE HERE! We are very excited to share all that is new for the 2026-27 ice season from Eskimo Ice Fishing Gear! The NEW Eskimo products are on display on the NEW Eskimo Ice Fishing Gear website!

https://geteskimo.com/pages/new-product-announcements

09/02/2026

It's about that time 👀❤️

You've been waiting . . .

We've been working . . .

It's almost time to show you what we've been up to! Stay tuned . . .

08/31/2026

👀 👀

You’ve seen where we’ve been. Now watch where we’re going.

08/31/2026

These are the ticket!

01/27/2026

The fish fear this rod.. 👀


Elliott Fishing Rods

01/21/2026

I must say..the boot up time is insane. I can have the sonar on before I get the transducer in the hole. Great product!

LX-7 G2 Lithium Equipped Sonar System
For over a decade, the LX-7 has dotted the ice across the North — a trusted instrument for serious anglers and a defining platform in the digital sonar era.

Enter LX-7G2

The LX-7G2 builds on that legacy — not by changing what anglers loved, but by elevating it through years of real-world input and on-ice evolution. Powered by a new high-speed processor, the LX-7G2 boasts near-instant boot-up, faster screen response, enhanced clarity, and modernized graphics. It preserves every hallmark that made the original iconic — then sharpens them with greater speed, precision, and efficiency for today’s ice angler.
https://marcumtech.com/shop/digital/lx-7-g2/