MarTech

09/09/2026

How often is a deal effectively lost before sales ever gets a real chance?

If your brand isn't on the customer's initial shortlist, the odds of winning that business are already much lower.

Megan Heuer of Inflexion Group explains why understanding market awareness and preference matters to sales success, especially as AI begins to take a larger role in selling.

Are awareness and preference metrics something your sales and marketing teams look at together?

09/08/2026

How much of your measurement strategy depends on an ad platform grading its own homework?

As privacy changes and user journeys fragment, Google and Meta can still optimize delivery, but their reporting shouldn't be the only source of truth.

A stronger approach combines owned data, clear consent rules and triangulation across MMM, MTA and incrementality.

Here's the practical framework for operating with fewer reliable signals ⬇️

Navigating signal loss doesn't mean guessing. On Sept. 2, we'll explore how to rebuild your measurement stack in a world with fewer signals.

09/03/2026

When does "more content" become too much content?

Jordache Johnson from Never Tech Behind argues that constantly increasing the volume of emails, blog posts and carousels can create a deficit in something harder to scale: connection.

His advice is to focus on vivid moments that make buyers pause and feel like your brand actually understands them.

09/02/2026

Your ad platform says 5x ROAS. Your backend says 2x. Which number do you trust?

Possibly neither.

Platform attribution can claim too much credit, while last-click backend reporting can miss the earlier touches that created demand.

Reconciling the two doesn't answer the question marketers actually need answered: How much revenue happened because the ads ran?

That requires measuring incrementality.

Here's how holdout tests can get you closer to the answer ⬇️

Platforms claim too much credit and backends often give too little. Holdout tests can show how much revenue advertising truly generated.

09/01/2026

What if your most useful brand research is already sitting in support tickets, reviews and chat logs?

Customers often reveal more when nobody is asking them to score the experience. Recurring complaints, changes in language and friction at specific touchpoints can show where the brand promise and the customer experience are drifting apart.

The important part isn't just listening, it's connecting those signals to something the business can fix.

See where to look and what to do with what you find 👇

The most useful brand feedback often comes from what customers say and do when nobody is asking them to rate the experience.

08/31/2026

Permission doesn't automatically mean "I'm ready to buy."

That's the distinction Owen Jennings makes in this clip: a customer may be giving you their trust before they're giving you their buying intent.

The opportunity for marketers is what happens next: education, useful information and genuine value rather than an immediate push to convert.

How does your team handle that moment?

08/28/2026

Would you give an AI system more authority if you didn't fully trust the data behind it?

That's already the position many marketing teams are in. Only about a quarter of respondents said more than 75% of their CRM data is accurate and complete, while organizations are increasingly delegating marketing decisions to AI.

The practical issue goes beyond messy reporting. Bad records can now shape campaigns, lead scoring, personalization and budget decisions automatically.

Here's the full findings and what marketers say would improve confidence in their data 👇
https://martech.org/marketers-know-ai-is-using-bad-data-to-make-decisions/

08/27/2026

When does personalization cross the line from helpful to creepy?

Angela Vega from Expedia Group explains why repeating information customers gave you months or years ago doesn't automatically create a meaningful connection.

08/25/2026

Are you already seeing Q4 ad costs rise?

Orad Eldar, VP of media at Moburst Mobile Marketing, says CPMs are running 10% to 12% higher and believes election spending is adding another layer of competition to the already expensive holiday advertising season.

Are you seeing the same thing in your campaigns?

08/24/2026

Your dashboard can be accurate and still give you the wrong impression.

In B2B, clicks, downloads and webinar registrations happen quickly. Revenue may take months or years.

That makes raw activity metrics a weak substitute for business impact, especially when teams optimize for volume without checking whether those contacts actually fit the ICP or represent meaningful potential value.

So what should marketers measure while they wait for the full sales cycle to play out?

The article breaks down the problem and a better way to think about it 👇

Long B2B sales cycles make most marketing measurement unreliable. Learn why clicks, leads, and conversions don’t tell the full story.