MarTech

06/24/2026

Is AI actually making marketing teams' jobs easier?

Erica Gunn, CMO of Canto, says faster content generation can create new challenges for brands: from managing asset versions to keeping teams aligned on what's approved, compliant and ready to use.

What's your experience? Is AI simplifying content workflows or adding another layer to manage?

06/23/2026

Are marketing teams making the same mistakes with GEO that brands made with early SEO?

Some AI visibility tactics may deliver quick wins today, but history suggests misleading tactics tend to lose power as platforms get better at detecting abuse.

This article breaks down which GEO tactics may endure and which ones may fade 👇

SEO's history offers clues about which GEO tactics may endure, which may disappear, and why sustainable approaches matter most.

06/22/2026

Agentic commerce demos can look impressive, but before a CMO signs the next contract, there's a more durable question to ask:

What will the brand still own if the vendor pivots, the protocol changes or the platform disappears?

This article uses direct mail as a surprisingly useful framework for evaluating agentic commerce investments 👇

Before committing to new platforms, identify what your brand will still own, measure, and control when agentic commerce changes.

06/22/2026

What makes a professional community actually useful?

For Tara Corey, SVP Marketing at Optimizely, it's not just networking. It's being around people who understand the real pressures of your role: from board requests to CEO expectations to the everyday decisions that are hard to explain outside the job.

What communities have helped you feel understood professionally?

06/19/2026

Is your brand building demand, or just renting it?

This article argues that over-optimizing for ROAS, CAC and CTR can make brands more fragile, especially when competitors invest in meaning, platforms rewrite the rules or AI reroutes discovery.

It's a useful read for anyone heading into budget planning 👇

The pursuit of measurable efficiency can leave brands vulnerable when competitors, platforms, or AI reshape customer discovery.

06/18/2026

What do your customers say to friends that they never say in surveys?

That gap is where stronger marketing messages often come from.

This MarTech article breaks down how AI can help analyze reviews, call recordings, survey responses and competitor copy to uncover the fears and motivations behind better creative 👇

The strongest marketing messages address the frustrations and motivations customers rarely share directly. Here's how AI can help uncover them.

06/17/2026

Are large B2B events trying to serve too many audiences at once?

Tara Corey, SVP of Marketing at Optimizely, says the future of events will likely be more personalized, with content curated by job function, persona and attendee needs.

The bigger question: what actually makes an event feel relevant enough to attend?

Comment your take.

06/16/2026

Would you trust a custom GPT to answer brand questions for your team?

A brand GPT can help with onboarding, sales enablement, content drafts and internal guidance. But only when its scope, source files, permissions and refusal rules are clear.

This guide breaks down how to build one safely, without losing control of brand consistency or accuracy 👇
https://martech.org/how-to-build-a-brand-gpt/

06/15/2026

What makes an in-person event worth attending today?

For Tara Corey, SVP of Marketing at Optimizely, it starts with human connection.

Tara shared what Optimizely is seeing across its event portfolio and why B2B audiences are looking for networking, peer insight, and authentic conversations again.

What brings you back to in-person events?

06/11/2026

AI search is becoming a new shortlist engine for SaaS buyers.

When someone asks an AI tool to recommend software, your brand can show up in three key ways: mentions, citations, and product recommendations.

Our new guide breaks down how SaaS brands can improve AI visibility, strengthen sentiment, and give LLMs the consistent signals they need to recommend them 👇
https://martech.org/saas-in-ai-search/