MarTech

06/02/2026

A winning campaign doesn't always need more budget.

If there's no new demand to capture, doubling spend can drive up costs without creating meaningful incremental revenue.

Before increasing spend, paid media teams should pressure-test the basics: tracking quality, impression share, market saturation, and whether the goal is efficiency or scale.

Here's what to check before increasing budget ⬇️
https://martech.org/why-your-best-campaign-may-not-deserve-more-budget/

06/02/2026

Are you stuck on the attribution hamster wheel?

Brian Anderson, CEO of Nacelle, explains why multi-touch attribution is often more art than science.

Attribution can help marketers understand which channels are working, but it will never be perfect. The real value comes from understanding the nuance behind the numbers.

How much do you trust your attribution data?

06/01/2026

Attribution is getting messier.

Privacy rules, cookie degradation, fragmented journeys and AI-driven discovery are making it harder to connect a click to a sale.

The answer isn't chasing perfect tracking. It's building an evidence stack: a set of blended signals that shows whether your marketing created measurable momentum.

Get the full framework here 👇
https://martech.org/how-to-prove-marketing-impact-when-attribution-goes-dark/

06/01/2026

Consumers are raising the bar for brand communication.

They want messages that are useful, relevant, and personal.

Attentive's Eric Miao shares why investing in one-to-one messaging can help brands build stronger relationships and drive growth.

What's one brand that gets personalization right?

05/29/2026

If AI assistants are shaping what customers compare, consider, and buy, visibility has to start inside the answer.

We broke down 3 things marketers need to get right:
– Optimize for answer engines
– Build AI-native creative workflows
– Set governance for autonomous ad systems

Get the details here 👇
https://martech.org/3-things-you-must-know-to-get-ai-native-advertising-right/

05/29/2026

A listening tour is not a checkbox exercise.

Done well, it becomes an operational intelligence system ➡️ revealing where processes slow people down, where customers struggle, and where leadership assumptions don’t match reality.

Learn how to make listening tours more effective here ⬇️
https://martech.org/how-to-avoid-tone-deaf-executive-listening-tours/

Organizations say they value feedback, but employees and customers notice when leadership listens without taking action.

05/27/2026

A campaign can be clever, visible, and data-driven... and still fail to move people.

Why? Because attention isn't the same as trust.

Here are the 5 common myths of marketing leverage and what teams should focus on instead 👇
https://martech.org/the-5-myths-of-marketing-leverage/

05/27/2026

Ever walk into a store just to ask someone where to find something?

You’re not alone.

Eric Miao, Chief Strategy Officer at Attentive, says 80% to 90% of shoppers still want to talk to a real person when they visit a store.

But digital shops don't usually work that way.

What's one thing online stores could do to feel more helpful?

05/26/2026

Intuit is cutting approximately 3,000 jobs and reducing investment in Mailchimp.

That does not mean Mailchimp is shutting down. But it does raise a real planning question for the 11 million businesses using it:

Should you stay put, or start evaluating alternatives?

We broke down the signals to watch, the case for staying, and when it may be time to compare options ⬇️
https://martech.org/what-intuits-layoffs-mean-for-mailchimp-customers/

05/26/2026

Your martech stack may be growing even when replacement slows.

The 2025 MarTech Replacement Survey found that 59.9% of respondents replaced a marketing technology application in the past year, down from 69.8% at the 2022 peak.

But among replacers, 62.9% still added applications.

The shift is from swapping platforms to layering tools and that can mean more integration points, more data silos, and more operational complexity.

Here's why martech stacks are getting messier 👇
https://martech.org/why-martech-stacks-are-getting-messier/