An annual magazine providing an in-depth perspective on agriculture in the Imperial Valley.
10/26/2025
Excited to share a new chapter for Chivo Pack! We’re officially expanding into drone-based crop and harvest forecasting through our new division, Chivo Analytics, in partnership with Cypress AgriTech .
By combining local field experience with advanced aerial imaging and AI analysis, we can now provide growers with:
🌱 Accurate plant stand counts within 24 hours
📦 Block-by-block harvest yield forecasts
🗓️ Growth and vigor mapping for better harvest timing
With harvest season right around the corner, this technology gives growers the insight to plan smarter from labor scheduling, to cooling and logistics, all based on data not guesswork.
We’re now scheduling demo flights and pilot programs across Imperial Valley and Yuma.
If you’d like to see what drone forecasting can do for your operation, reach out to schedule a demo.
10/13/2025
Today, we celebrate the people who keep Imperial County and our nation growing.
From those who manage the land to those who labor in the fields, agriculture thrives because of your dedication, skill, and hard work. Together, you make the Imperial Valley one of the most productive farming regions in the world.
Thank you for the vital role you play in feeding families, supporting communities, and sustaining our future.
10/03/2025
09/15/2025
🌟Member Monday Spotlight🌟
Today, we’re proud to highlight Broma Applicators, a valued ICFB member since 1997. Thank you Broma Applicators for your continued support to ICFB and the community.
09/15/2025
Innovation at work!
09/15/2025
09/10/2025
BRAWLEY — As Imperial Valley sugar beet growers marked their last season with the closure of Spreckels Sugar, one field in Brawley delivered a historic result. Jason Taylor of TNT
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The inaugural edition of Valley Agribusiness: A Desert Growing Digest, is coming soon, the first of what will be an annual publication for the growing industry in the Imperial Valley and surrounding areas.
This publication will be a high-quality, professionally written and produced glossy magazine that will be informative, insightful and interesting. Printed copies will be distributed to members of the Imperial County Farm Bureau and Imperial Valley Vegetable Growers and through advertisers, the county Ag Commissioner’s Office and other high-traffic locations. It also will be available to read online.
This first edition will be the only place you will find a printed copy of the recently released Imperial County “Crop Report Plus,” which values the county’s industry at $4.5 billion, more than double the value listed in the standard report issued in 2017.
Including the report is part of this magazine’s commitment to provide articles, data and information important to growers and the agricultural industry. It also will contain stories about interesting people involved in agriculture and will be written in a style that will appeal to anyone curious about what is going on in the region. We expect the magazine will provide a key marketing tool for the agriculture industry and regional economic development.
The magazine grew out of the long-held belief at Reliance Public Relations that the region’s bedrock industry deserves more than perfunctory media coverage. Throughout our long careers in journalism and public relations, we have always found the many facets of agriculture and the unique challenges it faces here to be both complex and captivating. We have also found that growers and others in the industry have a wealth of information and a willingness to share when asked. Yet rarely do you find coverage of the local industry that provides the depth, perspective and insight it deserves.
The idea that we could do more than voice concern about what wasn’t available has grown since we started publishing the award-winning regional magazine, Imperial Valley Alive!, in Fall 2016.
That experience sparked the development of Valley Agribusiness to provide a magazine with the depth, perspective and good reading that agriculture and the region as a whole deserve.
