Imperial Valley Alive

Imperial Valley Alive Welcome to the Imperial Valley's premier magazine featuring stories about the people, places, and things that make our Valley so unique. Imperial Valley Alive!

is a quarterly magazine for newcomers, visitors and those who want to rediscover all the region has to offer. From community festivals to cultural events to world-class recreational activities, the magazine will showcase the vitality, spice and fun that make the area a hidden gem. With engaging writing, captivating photography and artful design, Imperial Valley Alive! will help readers make the most of the area and connect them with the region’s most interesting and intriguing people.

07/11/2025

Our Imperial Location is Closed for rest of day.

07/11/2025
07/11/2025

The perfect plate is waiting!
Enjoy the timeless taste of our Classic Steak & Egg Special at Brownies Diner, available daily for an unbeatable $15.00. Satisfy your craving for a hearty, delicious meal at 990 Main in Brawley! 🥩

07/11/2025
07/11/2025
07/11/2025

Rise and shine 🌞 Brunch is calling!

07/11/2025
07/11/2025

Sip, sip, hooray—it’s Happy Hour! 🍹
Grab $4 domestic drafts, $5 imports, and $5.50 margaritas & mojitos.
⏰ Monday–Thursday: 4PM–7PM
⏰ Friday–Sunday: 4PM–6PM

07/11/2025

Triple the sweet with our Sweet Trio 🍞🍓🫐🥞🍰 !

07/11/2025

Getting your Brunch-fix on! To-Go Style

07/11/2025

First Imperial Credit Union offers FREE Checking with Direct Deposit, auto loans, and more!

07/11/2025

Address

El Centro, CA

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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Imperial Valley Alive! will provide information to help you and our community cope with COVID-19. We will bring together reports of services available, official notices and information about virtual opportunities. Together, we can help the Valley thrive during this challenging time.