03/10/2025
Another incredible Marketing Master Planner Live Labs in the books! Session 2 featured a dynamic branding forum moderated by Crysti Couture, creator of MMP Live Labs, Founder of React Republic and iHeartMedia AE, bringing together El Paso's leading branding experts:
Andy Whatley of Evolve7 Digital Marketing showcased how AI-driven solutions are revolutionizing brand strategies, while Armando Talavera from Atomic Marketing shared invaluable insights from his 25+ years of Hispanic marketing expertise.
Mando Alvarez demonstrated Hello Amigo's creative approach to brand storytelling, transforming from artistic roots to digital innovation.
Jacob Pacheco of Aidan James Agency illustrated the power of strategic brand evolution through his work with The Almont, while Lisa Duran-Herrera revealed how Corporate Connection amplifies branding visibility through comprehensive merchandising solutions.
The forum illuminated crucial aspects of modern branding. Relevant topics were discussed, from honoring legacy while embracing evolution, to leveraging emotional storytelling for deeper customer connections.
Real-world success stories, like Julio's Mexican Food's 80-year brand transformation and innovative AI implementations in insurance marketing, provided actionable insights for businesses of all sizes. Combined with our signature speed networking session, attendees gained both practical knowledge and valuable industry connections.