02/06/2025
As a podcast manager, here’s why your goal should NEVER be to monetize your podcast with ads. ❌🎙️
Most podcasters want to make money from their show, but their strategy is completely wrong.
The way paid ads work is typically $20 per 1,000 listens—so even with 5,000 listeners per episode, that’s only $100 per ad.
Ad agencies usually require a minimum of 5,000 downloads per episode and take 20-30% of ad revenue.
Unless you have well over 20,000 downloads per episode, monetizing this way is a waste of time and effort.
Instead, the best way to monetize is by creating content around your own offerings—coaching, courses, paid communities, retreats, and more—where you keep 100% of the revenue.
If you have a podcast and want to learn how to best monetize your show, DM me to chat! đź“©
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