12/19/2024
In the early days of Helene, one of the only places to get news and information was Blue Ridge Public Radio. With no cell or internet, community members pulled old radios out of storage and invited neighbors to gather around. Some transcribed what they heard on BPR on paper, then taped it to windows and utility polls. A local hamburger joint, Juicy Lucy’s, put BPR’s frequency on their marquee.
For weeks, BPR staff provided round the clock information on where to get water, food and other necessities. They alerted folks to the volunteer efforts, interviewed countless public officials, and made their way to some of the hardest hit communities. Seven days a week, they aired the Buncombe County press briefings, which staff recapped afterwards to highlight key information. They added Spanish language briefings and news, and packaged overnight programming.
Along the way, they stayed flexible, constantly asking their audience to send in questions and launching new products to serve them.
“Sometimes when you’re making newsroom decisions or strategic decisions about audience distribution, you can let the perfect be the enemy of the good,” said BPR News Director Laura Lee. “The one freeing possibility of something that is this horrible and chaotic is that you can just go ahead and try something.”
As we wrap up 2024, we chatted with Laura Lee to learn about how she and her team approached North Carolina’s biggest story of the year and the lessons learned that other local news and info orgs can use to prepare their own teams for when a disaster strikes. Find a link to our Q&A in the comments.