Xpedition

09/19/2025

Think Week 2025 was a massive hit for both Xpedition and Google Ads 🎉

Xplorers brought 6 events to life in NYC, partnering across teams to create seamless experiences for every attendee. From audience development and onsite registration to content capture and email communications, Xpedition’s support ensured each program ran smoothly.

We appreciate the opportunity to collaborate on this important initiative each year and are so proud of our partnership with Google. It is amazing what’s possible when great teams come together!

09/15/2025

🎉 Secret’s out… we made Fast Company’s Best Workplaces for Innovators 2025 list!

We could try to keep it humble, but honestly, we’re bursting with pride. This recognition celebrates our incredible team, who dream boldly, experiment fearlessly, and turn curiosity into action. From late-night brainstorms to coffee-fueled “what if we tried this?” moments, innovation at Xpedition is in everything we do.

This achievement reflects a culture where creativity is welcomed, collaboration is championed, and fearless thinking is encouraged.

Check out the full list here: https://bit.ly/3BwJvF2

09/04/2025

Sports marketing is evolving and bold brands are leading the way. Implementing an agile marketing strategy is crucial to keep up.

But what’s the best way to stand out?

Click through to see four trends that will help your brand beat the competition 🏆

08/19/2025

Industry professionals working on set have to manage a variety of personalities, which can lead to interactions both good and bad. That’s why it’s up to on-site leaders to be intentional about the culture they create.

Xpedition’s Associate Creative Director Abby Thompson shares tips on what it takes to make production a safe space for everyone.

Find out more in their latest article featured on shots.net:

Abby Thompson, Associate Creative Director of creative studio Xpedition shares a POV from a Gen Z on how to banish on-set discomfort and build a safe, harmonious working environment.

08/18/2025

The ROARR continues! Get a glimpse behind-the-scenes of the journey it took to get here.

Roarr broke records by creating the largest projection on a waterscreen ever when they lit up Mosi-oa-Tunya (Victoria Falls).

And they’re just getting started, with goals of raising vital funds in support of reforestation, river conservation and humans’ relationships with nature.

Xpedition is helping lead the way through our marketing partnership and we look forward to the return to the falls in May 2026!

Watch more here: https://www.youtube.com/watch?v=1op44-tahM0

ROARR presents 'The Journey: How We Got Here'.A reflective, behind-the-scenes storytelling film. Tracking the bold idea of creating ROARR from inception to r...

08/01/2025

🌍 We’re helping launch a movement that’s rewriting how the world experiences climate storytelling. ROARR is breaking records as it transforms Earth’s most iconic natural landmarks into immersive canvases.

The journey began this week at Mosi-oa-Tunya (Victoria Falls) with a breathtaking projection show. This is the first in a global series set to light up the Seven Natural Wonders of the World.

ROARR unites artists, innovators, and communities to spark action and support rural entrepreneurs facing climate challenges by focusing on conservation, climate response, and regenerative solutions.

Xpedition helped shape the launch by leading a brand refresh, developing a partner asset kit, and crafting the social media strategy.

This is just the beginning. And we’re excited to be part of it.

📣 Follow the journey, and come ROARR with us → youtube.com/

07/17/2025

With Xpedition’s support, Amazon Canada and Air Canada’s partnership successfully offered travelers an incredible giveaway ✈️

To kick things off, Aeroplan members were offered free Wi-Fi access to the Aeroplan eStore on every flight so they could shop on Amazon to their heart’s content.

Anyone who made a purchase between June 18 and July 11 had the chance to become an Aeroplan Millionaire, with 10 lucky winners scoring 1 million points each.

Xpedition was there from strategy to ex*****on, helping bring this bold cross-brand experience to life.

07/09/2025

Opening in London in early July to excited crowds, The Jamie Lloyd Company has brought its bold new adaptation of Evita, starring Rachel Zegler, to London’s West End!

The incredible Andrew Lloyd Webber musical revival is receiving raving reviews from fans and critics alike. Founder and CEO Hunter Johnson was on-the-ground opening night and captured Rachel’s outside balcony performance.

Xpedition-produced Evita runs at the Palladium for 12 weeks, so if you’re in London, get tickets and don’t miss out! https://bit.ly/45W2mbT

06/30/2025

“If you say you stand for something, stand for when it counts. This isn’t about being performative. It’s about being consistent.”

With over 20% of Gen Z adults identifying as LGBTQ+, failing to recognize the community is ignoring the reality of our economy’s future. A strategy that disregards specific audiences will hand their buying power to your competitors.

Xpedition’s Founder and CEO Hunter Johnson shares more about the importance of including the LGBTQ+ Community in your marketing efforts in Advertising Week here: https://bit.ly/4kit6Ha

_Editorial 14 hours ago If You Walk Away From the LGBTQ+ Community, You’re Handing Your Competitors the Future by Advertising Week 0 By Hunter Johnson, Founder & CEO, Xpedition I’ve been in the room when it happens. The moment a brand starts to question its Pride campaign because someone raised ...

06/27/2025

Cannes 2025 was a success for both clients and Xplorers!

From collaborating on impactful on-site activations to absorbing the latest marketing innovations and helping lead the conversation on the PrideNow panel, the festival was a dynamic whirlwind.

Our key takeaways?

📣 Prioritize culture, and brand metrics will naturally follow
🫡 Embrace trend participation to evolve your marketing strategy effectively
🎡 Cultivate deeper brand loyalty by leveraging experiential marketing for in-person connections

For more strategic insights and a deeper dive into what Xpedition's COO Niki Herr observed on-the-ground, read more here: https://bit.ly/4nDzOKK

06/26/2025

Amazon 🤝 Influencers = 🙌 🙌 🙌

Xpedition partnered with Amazon to turn influencers into passionate advocates in an effort to show how anyone can build a thriving business with an Amazon Storefront.

Xpedition managed the project from start to finish, sourcing talent, and collaborating on assets with each creator to bring their success stories to life. This allowed creators to focus on what they do best: speak to their experiences while encouraging others to follow in their footsteps.

06/18/2025

Creating a work environment where everyone feels safe, respected, and fully seen is a responsibility we all share.

That’s why Xpedition hosted a pronoun training, designed to support deeper understanding and respectful communication in both personal and professional settings. By fostering a supportive environment, Xpedition ensures that our Xplorers, clients, vendors and talent feel comfortable in the workplace. This allows everyone the opportunity to push creative boundaries and produce their best work without shame or fear.

The session gave our team practical tools to navigate conversations around pronouns, while also encouraging everyone to bring their whole selves to work. Through presenting real-life scenarios and encouraging an open dialogue, we explored how to build a culture rooted in empathy, allyship, and authenticity.

Click through to learn how you can help create a more inclusive environment wherever you work or lead.