Xpedition

10/31/2025

In celebration of making Fast Company’s Best Workplaces for Innovators list, we’re highlighting what innovation means to our Xplorers.

At Xpedition, curiosity sparks fresh ideas that push creative boundaries and inspire every campaign we deliver.

This perspective comes straight from VP of Content Marketing Kelsey Hadaller and VP of Growth Jason Carnew, whose words capture the spirit of what drives us forward.

10/21/2025

A Canadian icon hit the streets of Vancouver to spread the word about Amazon’s biggest deals.

Bringing her signature humor and quick wit, Lilly Singh surprised passersby with Prime Deal Days offers and chatted about Amazon’s Prime Monday Night Hockey.

Xpedition partnered on the production to capture Lilly’s energy and create engaging social content featuring unique improvisational moments.

Read more on Ads of the World here 👉 https://bit.ly/3LmzsJv

Amazon Canada is once again partnering with homegrown superstar creator Lilly Singh for a campaign that’s just as funny, off-the-cuff and authentically Canadian as she is. The campaign, which tapped Xpedition—the shop that’s part marketing agency, part award-winning entertainment studio—as t...

10/14/2025

What happens when two major brands take loyalty to new heights?

With Xpedition’s support, Amazon.ca and Air Canada teamed up for a million-point giveaway that let Aeroplan members shop and win, right from the sky.

Our team led the charge from concept to ex*****on, proving that when creativity meets collaboration, the sky’s not the limit, it’s the starting point.

Read more in LBBonline - Little Black Book → http://bit.ly/3KXLgBN

Little Black Book, The partnership delivers a million-point giveaway to lucky Aeroplan shoppers

10/08/2025

Prime Big Deal Days are here, and Lilly Singh is making sure Canadians know it 🛍️

To spread the word ahead of one of the biggest sales of the year, Amazon.ca tapped into Lilly’s signature humor and high energy, turning the streets of Vancouver into a stage.

Xpedition led the campaign from concept to creation, partnering with Amazon and Lilly to shape the narrative, script, and direction while ensuring a seamless production. The result: social-first videos that showcased her iconic comedic timing and kept audiences engaged.

09/19/2025

Think Week 2025 was a massive hit for both Xpedition and Google Ads 🎉

Xplorers brought 6 events to life in NYC, partnering across teams to create seamless experiences for every attendee. From audience development and onsite registration to content capture and email communications, Xpedition’s support ensured each program ran smoothly.

We appreciate the opportunity to collaborate on this important initiative each year and are so proud of our partnership with Google. It is amazing what’s possible when great teams come together!

09/15/2025

🎉 Secret’s out… we made Fast Company’s Best Workplaces for Innovators 2025 list!

We could try to keep it humble, but honestly, we’re bursting with pride. This recognition celebrates our incredible team, who dream boldly, experiment fearlessly, and turn curiosity into action. From late-night brainstorms to coffee-fueled “what if we tried this?” moments, innovation at Xpedition is in everything we do.

This achievement reflects a culture where creativity is welcomed, collaboration is championed, and fearless thinking is encouraged.

Check out the full list here: https://bit.ly/3BwJvF2

09/04/2025

Sports marketing is evolving and bold brands are leading the way. Implementing an agile marketing strategy is crucial to keep up.

But what’s the best way to stand out?

Click through to see four trends that will help your brand beat the competition 🏆

08/19/2025

Industry professionals working on set have to manage a variety of personalities, which can lead to interactions both good and bad. That’s why it’s up to on-site leaders to be intentional about the culture they create.

Xpedition’s Associate Creative Director Abby Thompson shares tips on what it takes to make production a safe space for everyone.

Find out more in their latest article featured on shots.net:

Abby Thompson, Associate Creative Director of creative studio Xpedition shares a POV from a Gen Z on how to banish on-set discomfort and build a safe, harmonious working environment.

08/18/2025

The ROARR continues! Get a glimpse behind-the-scenes of the journey it took to get here.

Roarr broke records by creating the largest projection on a waterscreen ever when they lit up Mosi-oa-Tunya (Victoria Falls).

And they’re just getting started, with goals of raising vital funds in support of reforestation, river conservation and humans’ relationships with nature.

Xpedition is helping lead the way through our marketing partnership and we look forward to the return to the falls in May 2026!

Watch more here: https://www.youtube.com/watch?v=1op44-tahM0

ROARR presents 'The Journey: How We Got Here'.A reflective, behind-the-scenes storytelling film. Tracking the bold idea of creating ROARR from inception to r...

08/01/2025

🌍 We’re helping launch a movement that’s rewriting how the world experiences climate storytelling. ROARR is breaking records as it transforms Earth’s most iconic natural landmarks into immersive canvases.

The journey began this week at Mosi-oa-Tunya (Victoria Falls) with a breathtaking projection show. This is the first in a global series set to light up the Seven Natural Wonders of the World.

ROARR unites artists, innovators, and communities to spark action and support rural entrepreneurs facing climate challenges by focusing on conservation, climate response, and regenerative solutions.

Xpedition helped shape the launch by leading a brand refresh, developing a partner asset kit, and crafting the social media strategy.

This is just the beginning. And we’re excited to be part of it.

📣 Follow the journey, and come ROARR with us → youtube.com/

07/17/2025

With Xpedition’s support, Amazon Canada and Air Canada’s partnership successfully offered travelers an incredible giveaway ✈️

To kick things off, Aeroplan members were offered free Wi-Fi access to the Aeroplan eStore on every flight so they could shop on Amazon to their heart’s content.

Anyone who made a purchase between June 18 and July 11 had the chance to become an Aeroplan Millionaire, with 10 lucky winners scoring 1 million points each.

Xpedition was there from strategy to ex*****on, helping bring this bold cross-brand experience to life.