03/25/2025
Ready to crush your local marketing with video production? 🎥
Here’s the scoop!
1️⃣ START WITH YOUR GOALS: Ask, what do I want to achieve from this video? 🎯 The answer will guide your production approach, budget allocation, and the right crew selection! Remember Urban Roots? They knew their goals - promoting their new “Happier Meal” and attracting beer-loving customers. What's yours?
2️⃣ TARGET RIGHT: Define your audience, deeply! 🔍 It's not enough to say, "My product is for coffee lovers." Dig deeper. Define their likes, occupations, problems they face, and how your product solves those pain points.
3️⃣ INVEST WISELY: It's not about the cost, it's about the ROI! 💰 Don't ask, "How much will the video cost?" Instead ask, "What ROI can I expect from the video?" It’s like Urban Roots - they didn't just make a commercial, they invested in a complete strategy to target beer-loving millennials in Sacramento.
4️⃣ MAKE IT RELATABLE: You're not the hero, your audience is! 🦸♀️ Paint a picture of their everyday life and how your product fits in. Make them Batman, and you, the Alfred, setting them up for success!
Remember, people trust and buy from brands they can relate to. So, get started on your video production journey, strategize like a pro, and make your brand shine locally! 🚀
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