10/15/2025
Most of the time, influencers include themselves in social strategies. Sometimes it works, but often it doesn't. 🚫
People don't (and shouldn't) follow your brand because of the influencer who runs your accounts. Your brand is separate from your social media manager. Your voice is separate, your content is separate.
So the next time an influencer pitches their "social media management" services for you, ask them about their social and content strategy. 🔎
