ProResource specializes in personal branding for technology CEOs and leaders. Raise your profile in
ProResource offers executive branding services for CEOs and leaders who want a dynamic and engaging social media presence that allows people to see the depth of their expertise, builds trust, and creates opportunities for quality conversations. Our Social Velocity methodology helps you optimize your LinkedIn presence:
Findability - make it easier for people to find you on LinkedIn and Google. Fir
st Impressions - impress the people who come to your LinkedIn profile. Relevance - align your LinkedIn presence with your business goals and initiatives. Know, Like, Trust - create an environment where people feel like they know who you are, like you, and can trust you. Thought Leadership – blog posts and videos share your industry knowledge and insights. Conversations - get conversations started with the people who matter to you. Combined, these critical components of your online presence deliver higher visibility, make your thought leadership more visible, and get the right people to engage. The result is that you impress people, maintain mindshare, and start building trusted business relationships.
06/18/2025
Want to be more strategic and intentional about how you use LinkedIn?
Here are some simple steps you can take to get started.
To let people know that you believe in the value of DEI, the best way is to show them.
Here’s one very simple thing you can do – engage on LinkedIn with diverse people.
Ideally peers – people who are at your level, in roles similar to yours.
You can also include thought leaders who talk about the value of diversity on LinkedIn.
Build a list, follow them, like their posts and comment.
If you need a place to start, we have a list of female CEOs of Fortune 1000 companies with their LinkedIn URLs. Comment below or message me and I’ll send it to you.
05/21/2025
Do you keep putting off posting on LinkedIn?
It is so easy to say "I'll do it tomorrow."
But you are going to be dealing with just as many crises and top priorities tomorrow as today.
You need to build and nurture your audience now, so when you need it, it's there.
You know it is much harder to line up financing when you really need the money.
Same thing with LinkedIn. Start now.
If you need super easy ideas of what to post, check out my video from last Friday.
Ready to develop a comprehensive LinkedIn strategy? Check out my latest blog or message me!
05/21/2025
You’re not wrong to be cautious about posting on LinkedIn. At your level, your name carries weight. Every word matters, but being silence has a cost too.
It keeps you out of the conversation.
It makes it harder for people to understand how you lead and harder for the right opportunities to find you.
This article breaks down the real risks of posting, and how to manage them.
If you’ve been holding back, this might help you move forward more confidently.
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ProResource offers executive branding services and coaching for CEOs and executives who want a dynamic and engaging social media presence that allows people to see the depth of their expertise, builds trust, and creates opportunities for quality conversations.
Our SocialVelocity methodology provides:
Power Profile – a carefully crafted LinkedIn profile that impresses people and creates opportunities to engage.
Social Action Plan - the specific steps you need to take to achieve your goals in social media.
Thought Leadership – blog posts and videos that leverage your industry knowledge and insights.
Audience Expansion – we increase the visibility of your blog posts and videos by using LinkedIn’s Sponsored Update ads to insert them into the news feed of the exact people you want to reach.
Combined, these services give you a systematic way to raise your visibility and enhance your professional reputation online – build awareness, get the right people to engage, maintain mindshare, and start building trusted business relationships.