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ProResource

ProResource ProResource specializes in personal branding for technology CEOs and leaders. Raise your profile in your industry, and use social media effectively to grow your business.

Founded in 2007, ProResource helps entrepreneurs and leaders who are working to make a difference in the world create a strong personal brand and leverage social media effectively. Most of our clients are executives in the tech industry. We also work with lawyers and association executives. Our team is made up of women and men who want a challenging part-time role where they work with interesting

Founded in 2007, ProResource helps entrepreneurs and leaders who are working to make a difference in the world create a strong personal brand and leverage social media effectively. Most of our clients are executives in the tech industry. We also work with lawyers and association executives. Our team is made up of women and men who want a challenging part-time role where they work with interesting

Operating as usual

01/04/2022
LinkedIn Profile Glow-Up

Ann Marie is sharing the 5 simplest steps you can take to make your LinkedIn profile more polished and more effective.

These tips are so easy that you can implement them during the webinar - in just a half hour!

While these tips are simple, they are also powerful. Implement them, and not only will your profile impress more people, but you will also become more findable and your profile will work more effectively for you.

In addition to explaining what the 5 steps are, Ann Marie will show you exactly how to make those changes.

Our CEO Judy Schramm has great tips on how to be a #SocialLeader!
07/19/2021
Judy Schramm on LinkedIn: #socialleader

Our CEO Judy Schramm has great tips on how to be a #SocialLeader!

The next step in moving people to action is giving them actions they can take to move in the right direction. Repetition is key – you want to offer a...

Effective communication within your business results in #EmployeeEngagement. Here are some tips on how to use #LinkedIn ...
06/24/2021
How to Engage with Employees on LinkedIn - ProResource

Effective communication within your business results in #EmployeeEngagement. Here are some tips on how to use #LinkedIn to engage with your employees.

https://www.proresource.com/how-to-engage-with-employees-on-linkedin/

As if a global pandemic was not challenging enough, now executive leaders are navigating the issues involved in transitioning employees back to the office — or extending work-at-home schedules and managing a more distributed team over the long term. This makes the art of effectively communicating ...

#LinkedIn is THE place to be for professionals - is your LinkedIn strategy the right one for your goals?
06/07/2021
It’s time to go beyond marketing with LinkedIn for business

#LinkedIn is THE place to be for professionals - is your LinkedIn strategy the right one for your goals?

Meet your brand's swiss army knife. In this guide, we share how to use LinkedIn for business goals so you can get more out of the platform.

Yet another Facebook Live that turned into a Zoom call, but it was a great conversation. Thanks so much to Steve Kraner,...
05/20/2021
Judy Schramm Interviews Steve Kraner - Sales Tips for Tech CEOs

Yet another Facebook Live that turned into a Zoom call, but it was a great conversation. Thanks so much to Steve Kraner, who was willing to let me interview him and give us tips about #virtualselling. https://vimeo.com/551607660

Steve Kraner is creator of the High-Tech Selling System and author of Developing Your Sales Team: The Essential Sales Playbook for Founders and Entrepreneurial CEOs.…

05/18/2021

Thanks to Steve Smith, who was a great sport when we couldn't get Facebook Live to work and was willing to move to Zoom for our interview today!

Lots of great tips here on virtual selling, selling in general, and managing salespeople. Thank you, Steve!

05/18/2021
Steve Smith, Sander Sales Training

Today I interviewed Steve Smith, from Sandler sales training, about the way sales has changed over the past year. Steve shared some great tips and advice, both for people who are doing virtual selling and those who are managing sales reps. Check out the recording here! (We tried to do it as a Facebook Live, but ended up moving to Zoom.)

As part of our focus this month on lead generation, I'm doing 4 Facebook Live interviews with top sales coaches and trai...
05/17/2021

As part of our focus this month on lead generation, I'm doing 4 Facebook Live interviews with top sales coaches and trainers, asking them for their advice and tips on virtual selling. The first one is Tuesday at 2pm ET, with Steve Smith, president at Optimal Consulting & Training, a Sandler Training Center. You can catch the interview live, right here tomorrow at 2pm ET.

Our CEO Judy Schramm has some tips for finding #VCs on #LinkedIn!
04/29/2021
Judy Schramm on LinkedIn: #VCs #impressinvestors | 13 comments

Our CEO Judy Schramm has some tips for finding #VCs on #LinkedIn!

Looking for #VCs who are active on LinkedIn who you can follow and engage with? Here's how to find them... Search by industry, using "Venture Capital ... 13 comments on LinkedIn

Before and after you pitch, #investors are looking at you on #LinkedIn. Here's how to impress them.
04/21/2021
How to Impress Investors on LinkedIn - ProResource

Before and after you pitch, #investors are looking at you on #LinkedIn. Here's how to impress them.

Fundraising is much more intense than anything else you do. When you are raising a round, you need a proven track record, impressive business credentials, and a compelling vision — and you know every aspect of your business is going to receive intense scrutiny from extremely intelligent people who...

Engagement is a critical metric on social media, especially LinkedIn. So, how do you create meaningful engagement?
03/10/2021
LinkedIn Best Practices: How to Increase Engagement - ProResource

Engagement is a critical metric on social media, especially LinkedIn. So, how do you create meaningful engagement?

How do you measure success in social media? We have so many metrics available to us, ranging from profile views to connect requests received, blog views to followers, and shares to click-through rates. The data that matters to you is going to depend on your goals for using social media. If your goal...

Is joining a Board of Directors one of your goals? Here's how you can make it happen. https://www.proresource.com/2021/0...
03/03/2021
How to Land a Paid Board Position - ProResource

Is joining a Board of Directors one of your goals? Here's how you can make it happen. https://www.proresource.com/2021/02/how-to-land-a-paid-board-position/

High-performing executives look beyond the C-suite, with their eyes on an even bigger prize: paid board positions. Executive leaders tell me they seek board roles as a way to stretch their skills, take on more responsibility, and discover new challenges. They also see it as a way to learn and expand...

How do you tackle daunting tasks? Do you dive in head-first, or keep putting them off?
02/08/2021
Eat Your LinkedIn Frog - ProResource

How do you tackle daunting tasks? Do you dive in head-first, or keep putting them off?

“If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.” – Mark Twain   Motivational speaker and writer Brian Tracy elevated Mark Twain’s “Eat the Frog” quote to technology sta...

As we all continue to build and strengthen our networks online, without currently having the offline piece, it's importa...
01/11/2021
Building Your Network In A Virtual World

As we all continue to build and strengthen our networks online, without currently having the offline piece, it's important to remember the fundamentals of networking. https://blog.linkedin.com/2020/december/22/building-your-network-in-a-virtual-world

Your network is priceless when it comes to navigating challenges and growing your career. That’s why almost 80% of professionals consider networking to be important to new job opportunities and career success.

We all learned something last year! What lessons are you carrying forward into 2021?
01/05/2021
Ross's Sofa and Other Lessons Learned from 2020 - ProResource

We all learned something last year! What lessons are you carrying forward into 2021?

When I think about 2020, I think about a scene from the sitcom Friends. “Pivot,” Ross Geller screamed, “Pivot!,” as the coffee house gang struggled to carry an oversized couch up a tiny, apartment building stairwell. Things did not end well for the couch. 2021 is not going to be much easier....

It's one of the most common questions we hear - who should you accept connect requests from on #LinkedIn? https://www.pr...
12/10/2020
Which Connect Requests to Accept on LinkedIn - ProResource

It's one of the most common questions we hear - who should you accept connect requests from on #LinkedIn? https://www.proresource.com/2020/12/which-connect-requests-to-accept-on-linkedin/

To accept, or not accept? That is the question. It’s one of the top issues our clients want to discuss: Which connect requests should you accept on LinkedIn? And which ones should you take a pass on? Before we dive into who you should bring into your network, let’s take a quick look at what […...

11/02/2020
Welcome! You are invited to join a webinar: How to Keep Your Cool When Social Media Posts Annoy You. After registering, you will receive a confirmation email about joining the webinar.

We all have people in our lives with different political opinions who like to post about it. But for those of us who do a lot of work on social, this can get frustrating. Join us Wednesday for a webinar on how to keep your cool when you see these posts!

Does your blood pressure go up when you read some of the posts in your social media feed? No matter where we stand on the issues, all of us have friends, family, coworkers and other connections who hold completely different viewpoints - and don't hold back when they express them. In this webinar, yo...

If Halloween was a corporate holiday, what fictional CEO would you dress up as at the office party?Our ProResource offic...
10/30/2020

If Halloween was a corporate holiday, what fictional CEO would you dress up as at the office party?

Our ProResource office survey might reveal a bit about the generations we represent, but J. Peterman from Seinfeld topped our list of favorite faux leaders. Did you know the character was based on a real life apparel company and its CEO?

Miranda Priestly from The Devil Wears Prada technically wasn’t a CEO, but as Editor-in-Chief of Runway magazine, she ruled with an iron fist.

My kids immediately thought of Tony Stark from Iron Man, who, as a sole proprietor, clearly prioritized corporate continuity. When his life was threatened by a nefarious villain, he appointed Pepper Potts as the new CEO of Stark Industries.

Probably the most famous quote from a fictional CEO came from Gordon Gekko in the movie Wall Street, when he uttered, “Greed, for lack of a better word, is good.”

I could go on, but let’s have some fun, and hear from my network about their favorite fabricated executive. Go!

(P.S. Several years ago, Forbes used to draft a list of the richest fictional CEOs, I wish they’d bring that feature back.)

Want to make your writing sound more polished? Take a look at when you do and don’t use “that.” An unnecessary “that” (o...
10/20/2020
When to Delete 'That'

Want to make your writing sound more polished? Take a look at when you do and don’t use “that.” An unnecessary “that” (or several of them) clutter writing. Neal Whitman, writing for Grammar Girl, offers great advice on when to use or omit “that.”

Several listeners have asked when they should omit the subordinating conjunction "that" in their writing. For example, should you write “Squiggly said that it was Aardvark’s birthday,” or just “Squiggly said it was Aardvark’s birthday”? For this senten

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8000 Towers Crescent Drive, 13th Floor
Fairfax, VA
22182

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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Our Story

ProResource offers executive branding services and coaching for CEOs and executives who want a dynamic and engaging social media presence that allows people to see the depth of their expertise, builds trust, and creates opportunities for quality conversations.

Our SocialVelocity methodology provides:

Power Profile – a carefully crafted LinkedIn profile that impresses people and creates opportunities to engage.

Social Action Plan - the specific steps you need to take to achieve your goals in social media.

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Happy New Year everyone! Wishing all of our clients, colleagues and families the best for a wonderful and successful 2020. #Ptbo #LoveLocalPtbo #NewYear2020 Women's Business Network of Peterborough Peterborough Chamber of Commerce Kawartha Chamber of Commerce & Tourism Security House Accounting Services ProResource Motor Maids L.R. Brown Audio Visual Victory Ci**rs Cleary Homes Ontario Dog Trainer Hospice Peterborough Peterborough Humane Society
Happy Thanksgiving to all of our American clients and friends! #Thanksgiving #GiveThanks Alan H. Cohen (author) Motor Maids ProResource CompensationMaster ISG Solutions Martini in the Morning WiseGuys The Northern Virginia Transportation Authority
On a recent trip to Washington, DC, Kim and Chris met up with long-time client Judy Schramm from ProResource After speaking and emailing with Judy for over 20 years, it was great to finally meet face to face for the first time! #clientappreciation #longtermclient Peterborough Chamber of Commerce Women's Business Network of Peterborough