ProResource

08/26/2025

Collaborating with a ghostwriter is about amplifying your voice.

You bring the ideas, the perspective, the leadership and we bring the clarity and structure to make sure it lands the way you want it to.

Because the right words open doors.

08/20/2025

Most of the time, a CEO's LinkedIn presence can follow a well-planned strategy.

But not always.

If you've led a company through difficult situations like layoffs, product issues, internal departures, negative press, or market instability, you know how quickly things can shift.

The content you had prepared may no longer feel appropriate. That's when many CEOs stop posting and go silent.

It's understandable to be cautious. But how you show up during a difficult moment can shape how your leadership is perceived long after the crisis has passed.

In this week's blog I talk about how to handle it with clarity and purpose.

https://bit.ly/3UJDsoR

08/19/2025

It is so much easier to tell a great story when you have a storyteller to help.

08/13/2025

Hiring a ghostwriter is a great way to ensure that you show up more consistently and more strategically on LinkedIn.

But hiring the right person is only half the equation. The other half is how you work with them.

Even the best ghostwriter can't do their job in a vacuum. You need to set up the partnership for success from the beginning.

Check out the full details in this week's blog 👉 https://bit.ly/4ow09Lh

08/12/2025

Very few people are amazing at business and also at writing. You lived it. We'll write it up for you.

08/06/2025

Hiring a ghostwriter should make your life easier.

But it doesn't always. You've probably had writers before who didn't work out.

Who couldn't capture your voice. Or where you spent way too much time correcting their work.

To avoid having that happen, this week's blog has tips on how to find a good ghostwriter and assess whether they can deliver.

Read more at https://bit.ly/44Tdcyq

07/30/2025

I'd like to share our latest list of executives with an excellent presence on LinkedIn: Chief Information Security Officers.

When we originally created this list several years ago, there were very few CISOs who had strong profiles and even fewer who were actively posting.

That has changed!

Check out how these CISOs are using LinkedIn:
https://www.proresource.com/excellent-linkedin-chief-information-security-officer-profiles/

07/29/2025

Actually, we'll help you find the right words. And if you need ideas for your posts, we'll bring those too.

07/25/2025

Big moment for our team! 🎉

Our own CEO, Judy Schramm sat down with Jo Stapleton and John Canniffe on the latest engine podcast to talk about one of the toughest (and most important) things CEOs face: how to set yourself up for a successful business exit.

Judy talks about how a strong, intentional LinkedIn strategy can set the stage for a smoother transition and why waiting until “someday” isn’t the best plan.

Catch the conversation at

Welcome to Episode 50! The podcast nearis 60,000 monthly downloads, we continue to discuss the importance of early exit planning as a lens for all business activity, connecting founders and advisors to improve business value and saleability. Judy Schramm, CEO of Pro Resource, highlights the strategi...

07/24/2025

How is going to be used in executive recruiting?

We've been doing some digging into AI tools for LinkedIn, and one of our deep research queries came back with this...

"By 2030, AI will be far more embedded in the recruiting process.

Today, recruiters already use AI-driven tools to scan LinkedIn profiles and resumes for keywords and skills.

In the future, this will go further: AI may evaluate a candidate’s entire digital footprint.

For instance, an AI could analyze the content of your posts over time to assess your expertise areas, communication style, and even personality traits (natural language processing can infer whether someone’s tone is analytical, empathetic, etc.).

A prospective employer might get an AI summary of a candidate:

“This person’s online presence indicates strong thought leadership in cybersecurity, high engagement (average 50 reactions per post), and a network that overlaps 30% with the hiring company’s industry connections.”

Some companies might require such AI-generated insights as part of leadership hiring due diligence. In the U.S., where hiring often emphasizes cultural fit and personal brand, these AI assessments could become a norm."

What do you think? Would you ever use something like that in your own hiring?

07/23/2025

A little humor done well can go a long way on LinkedIn.

It makes you more approachable and it shows your personality in a way polished profiles often don’t.

Here's how to show your lighter side:
https://www.proresource.com/how-to-be-funny-on-linkedin-even-if-you-cant-tell-a-joke/

07/16/2025

Your title says CEO but what are you actually leading?

The Experience section is where people look for answers.

Here's how to make it clear:

https://www.proresource.com/what-should-a-ceo-include-in-their-experience-section-on-linkedin/