ProResource

ProResource ProResource specializes in personal branding for technology CEOs and leaders. Raise your profile in

ProResource offers executive branding services for CEOs and leaders who want a dynamic and engaging social media presence that allows people to see the depth of their expertise, builds trust, and creates opportunities for quality conversations. Our Social Velocity methodology helps you optimize your LinkedIn presence:

Findability - make it easier for people to find you on LinkedIn and Google. Fir

st Impressions - impress the people who come to your LinkedIn profile. Relevance - align your LinkedIn presence with your business goals and initiatives. Know, Like, Trust - create an environment where people feel like they know who you are, like you, and can trust you. Thought Leadership – blog posts and videos share your industry knowledge and insights. Conversations - get conversations started with the people who matter to you. Combined, these critical components of your online presence deliver higher visibility, make your thought leadership more visible, and get the right people to engage. The result is that you impress people, maintain mindshare, and start building trusted business relationships.

Most CEOs don’t give their LinkedIn headline much thought. It’s usually just a title and a company name.But that small l...
07/03/2025

Most CEOs don’t give their LinkedIn headline much thought. It’s usually just a title and a company name.

But that small line of text does more work than you think.

It shows up every time you comment, send a connection request, or appear in search.

And for many people, it’s the first impression they get—before they ever click your profile.

A strong headline can open doors:
✅ To investors.
✅ To future team members.
✅ To board opportunities.

If it’s been a while since you looked at yours, this is a good place to start:
https://www.proresource.com/why-your-ceo-linkedin-headline-matters-how-to-craft-yours/

You don't need to go viral on LinkedIn to have an impact! Just focus on speaking to the people you care about, and give ...
07/01/2025

You don't need to go viral on LinkedIn to have an impact! Just focus on speaking to the people you care about, and give them valuable information.

Have you read Simon Sinek's book Leaders Eat Last? The best leaders put their team's needs before their own. They create...
06/27/2025

Have you read Simon Sinek's book Leaders Eat Last? The best leaders put their team's needs before their own. They create a space where everyone feels safe, and trusted to contribute their best.

It's kind of like ghostwriting - when we do our job well, it sounds exactly like you.
06/20/2025

It's kind of like ghostwriting - when we do our job well, it sounds exactly like you.

06/12/2025

How do you take care of employees in a climate that is chaotic, where people are very stressed and emotions are running high?

Fortune Magazine asked that question to the CEOs of the companies on their Best Places to Work list.

One CEO talked about traveling the world to listen to employees and learn from them.

Another talked about the importance of living your values, especially prioritizing wellbeing and work-life balance.

What I’ll add is whatever you are doing, make it visible.

Post on LinkedIn about the things you are doing to take care of your team.

Show your employees they matter to you.

How are you taking care of your team?

You don’t have to be vulnerable on LinkedIn to be effective.You don't have to share personal stories. You don't have to ...
06/11/2025

You don’t have to be vulnerable on LinkedIn to be effective.

You don't have to share personal stories. You don't have to share mistakes you made.

What matters is sharing your perspective: providing insights into how you think, what you’re focused on, and how you lead.

That’s what builds credibility and earns trust.

Here's why that approach works...

https://www.proresource.com/you-dont-have-to-be-vulnerable-on-linkedin/

06/10/2025

Want your employees to be more active on LinkedIn? Gamify it!

One way to do that is to have a competition to see who has added the most followers each month.

If you have one person who always wins, track the percentage increase. That makes it easier for people with fewer connections to win.

Or, instead of looking at the increase in followers, you could count the number of posts each person made over the past month.

Or the number of likes.

You could also have each person share their most impressive new connection.

To keep it fresh, change what you track each month.

Have fun with it!

If you have done LinkedIn competitions with your team, how did you do it?

06/05/2025

When times are as uncertain as they are now, people become so hungry for leadership.

When you are active and visible on LinkedIn, when you step into the void, you can leapfrog over competitors.

You gain influence when it matters most, and it’s an advantage you retain for a long time.

06/03/2025

Never waste a crisis.

That’s a quote from Winston Churchill that I used in a blog I wrote back at the beginning of covid.

The idea was that when you’re in a crisis, you’re focused on the immediate threat.

But at some point, that threat will be over.

If you have used your time wisely during the crisis, you can come out ahead.

We don’t know how this is going to come out.

But one way to get your mind off doomscrolling is to do something that benefits you long-term.

And one thing that will is to beef up your LinkedIn presence.

Use these 19 tips to get started.

https://www.proresource.com/do-these-19-things-now-to-set-yourself-up-for-future-success/

05/29/2025

Do you put off posting because you worry that you will make a mistake?

I hear this from CEOs, who are concerned that they will say the wrong thing or people take what they say the wrong way.

Let me reassure you.

First, most mistakes are fixable. You can go in and edit a post after it is live. You can also delete it.

Second, you have control over the comments. You can delete a comment, you can turn off comments.

If a troll comments, you can block them.

You can also report trolls to LinkedIn. LinkedIn takes these reports more seriously than other platforms.

But usually you don't need to do any of that.

A few negative comments are normal and authentic. The best approach is to just ignore them.

If you are concerned, have someone you trust review your posts before you publish. They can check your tone and wording, and also look for typos.

LinkedIn is a kinder, professional platform. You’re safe there.

05/27/2025

We are working to amplify women’s voices on LinkedIn, and one of the things we have done is to create a LinkedIn page called Women on Leadership.

it is a place where we repost interesting content by and about female leaders.

I would love it if you would follow the page!

And if you would like us to share your posts - or posts from someone you know - tag the page or message me.

https://lnkd.in/eB2_Bjyb

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8000 Towers Crescent Drive, 13th Floor
Fairfax, VA
22182

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+17038248482

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Our Story

ProResource offers executive branding services and coaching for CEOs and executives who want a dynamic and engaging social media presence that allows people to see the depth of their expertise, builds trust, and creates opportunities for quality conversations.

Our SocialVelocity methodology provides:

Power Profile – a carefully crafted LinkedIn profile that impresses people and creates opportunities to engage.

Social Action Plan - the specific steps you need to take to achieve your goals in social media.