ProResource

ProResource ProResource specializes in personal branding for technology CEOs and leaders. Raise your profile in

ProResource offers executive branding services for CEOs and leaders who want a dynamic and engaging social media presence that allows people to see the depth of their expertise, builds trust, and creates opportunities for quality conversations. Our Social Velocity methodology helps you optimize your LinkedIn presence:

Findability - make it easier for people to find you on LinkedIn and Google. Fir

st Impressions - impress the people who come to your LinkedIn profile. Relevance - align your LinkedIn presence with your business goals and initiatives. Know, Like, Trust - create an environment where people feel like they know who you are, like you, and can trust you. Thought Leadership – blog posts and videos share your industry knowledge and insights. Conversations - get conversations started with the people who matter to you. Combined, these critical components of your online presence deliver higher visibility, make your thought leadership more visible, and get the right people to engage. The result is that you impress people, maintain mindshare, and start building trusted business relationships.

06/12/2025

How do you take care of employees in a climate that is chaotic, where people are very stressed and emotions are running high?

Fortune Magazine asked that question to the CEOs of the companies on their Best Places to Work list.

One CEO talked about traveling the world to listen to employees and learn from them.

Another talked about the importance of living your values, especially prioritizing wellbeing and work-life balance.

What I’ll add is whatever you are doing, make it visible.

Post on LinkedIn about the things you are doing to take care of your team.

Show your employees they matter to you.

How are you taking care of your team?

You don’t have to be vulnerable on LinkedIn to be effective.You don't have to share personal stories. You don't have to ...
06/11/2025

You don’t have to be vulnerable on LinkedIn to be effective.

You don't have to share personal stories. You don't have to share mistakes you made.

What matters is sharing your perspective: providing insights into how you think, what you’re focused on, and how you lead.

That’s what builds credibility and earns trust.

Here's why that approach works...

https://www.proresource.com/you-dont-have-to-be-vulnerable-on-linkedin/

06/10/2025

Want your employees to be more active on LinkedIn? Gamify it!

One way to do that is to have a competition to see who has added the most followers each month.

If you have one person who always wins, track the percentage increase. That makes it easier for people with fewer connections to win.

Or, instead of looking at the increase in followers, you could count the number of posts each person made over the past month.

Or the number of likes.

You could also have each person share their most impressive new connection.

To keep it fresh, change what you track each month.

Have fun with it!

If you have done LinkedIn competitions with your team, how did you do it?

06/05/2025

When times are as uncertain as they are now, people become so hungry for leadership.

When you are active and visible on LinkedIn, when you step into the void, you can leapfrog over competitors.

You gain influence when it matters most, and it’s an advantage you retain for a long time.

06/03/2025

Never waste a crisis.

That’s a quote from Winston Churchill that I used in a blog I wrote back at the beginning of covid.

The idea was that when you’re in a crisis, you’re focused on the immediate threat.

But at some point, that threat will be over.

If you have used your time wisely during the crisis, you can come out ahead.

We don’t know how this is going to come out.

But one way to get your mind off doomscrolling is to do something that benefits you long-term.

And one thing that will is to beef up your LinkedIn presence.

Use these 19 tips to get started.

https://www.proresource.com/do-these-19-things-now-to-set-yourself-up-for-future-success/

05/29/2025

Do you put off posting because you worry that you will make a mistake?

I hear this from CEOs, who are concerned that they will say the wrong thing or people take what they say the wrong way.

Let me reassure you.

First, most mistakes are fixable. You can go in and edit a post after it is live. You can also delete it.

Second, you have control over the comments. You can delete a comment, you can turn off comments.

If a troll comments, you can block them.

You can also report trolls to LinkedIn. LinkedIn takes these reports more seriously than other platforms.

But usually you don't need to do any of that.

A few negative comments are normal and authentic. The best approach is to just ignore them.

If you are concerned, have someone you trust review your posts before you publish. They can check your tone and wording, and also look for typos.

LinkedIn is a kinder, professional platform. You’re safe there.

05/27/2025

We are working to amplify women’s voices on LinkedIn, and one of the things we have done is to create a LinkedIn page called Women on Leadership.

it is a place where we repost interesting content by and about female leaders.

I would love it if you would follow the page!

And if you would like us to share your posts - or posts from someone you know - tag the page or message me.

https://lnkd.in/eB2_Bjyb

05/23/2025

Is diversity important to you?

To let people know that you believe in the value of DEI, the best way is to show them.

Here’s one very simple thing you can do – engage on LinkedIn with diverse people.

Ideally peers – people who are at your level, in roles similar to yours.

You can also include thought leaders who talk about the value of diversity on LinkedIn.

Build a list, follow them, like their posts and comment.

If you need a place to start, we have a list of female CEOs of Fortune 1000 companies with their LinkedIn URLs. Comment below or message me and I’ll send it to you.

05/21/2025

Do you keep putting off posting on LinkedIn?

It is so easy to say "I'll do it tomorrow."

But you are going to be dealing with just as many crises and top priorities tomorrow as today.

You need to build and nurture your audience now, so when you need it, it's there.

You know it is much harder to line up financing when you really need the money.

Same thing with LinkedIn. Start now.

If you need super easy ideas of what to post, check out my video from last Friday.

Ready to develop a comprehensive LinkedIn strategy? Check out my latest blog or message me!

You’re not wrong to be cautious about posting on LinkedIn. At your level, your name carries weight. Every word matters, ...
05/21/2025

You’re not wrong to be cautious about posting on LinkedIn. At your level, your name carries weight. Every word matters, but being silence has a cost too.

It keeps you out of the conversation.

It makes it harder for people to understand how you lead and harder for the right opportunities to find you.

This article breaks down the real risks of posting, and how to manage them.

If you’ve been holding back, this might help you move forward more confidently.

https://www.proresource.com/posting-on-linkedin-isnt-risk-free/

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ProResource offers executive branding services and coaching for CEOs and executives who want a dynamic and engaging social media presence that allows people to see the depth of their expertise, builds trust, and creates opportunities for quality conversations.

Our SocialVelocity methodology provides:

Power Profile – a carefully crafted LinkedIn profile that impresses people and creates opportunities to engage.

Social Action Plan - the specific steps you need to take to achieve your goals in social media.