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Big Red M

Big Red M is your “go-to” partner for associations seeking revenue growth through sales and strategy.

Consulting, research, and sales services help associations achieve their goals! Big Red M is a premier association growth partner specializing in driving significant revenue increases for associations through targeted membership strategies, sponsorship, sales, research, and consulting. With the acquisition of LLM Publications, Big Red M now offers a comprehensive suite of publishing services, furt

her solidifying its position as an industry leader. Learn more about the Big Red M by visiting https://bigredm.com

08/20/2025

Most associations are leaving money on the table.

Relying solely on membership dues limits growth and puts unnecessary pressure on your members. Non-dues revenue (NDR) creates multiple income streams, strengthens your organization, and opens new opportunities for member value.

That's why we created our newest free resource.

A 24-Step Non-Dues Revenue (NDR) Growth Diagnostic. This practical checklist quickly exposes where your association is thriving, where gaps exist, and how to capture the revenue you may be missing:

- Strategy & Focus
- Product & Offering Mix
- Marketing & Sales Ex*****on
- Results & Optimization
- Member Value Alignment
- Future Readiness

In 5 minutes, you’ll know if you’re in great shape, leaving money on the table, or overdue for a strategic rethink.

Download the full 24-Step checklist and expose new growth opportunities today! → https://bit.ly/4oF7EPP

We help associations grow smarter, without adding full-time staff, through sales, consulting, and publishing solutions designed to grow revenue and member value.

08/05/2025

The Big Red M team is headed to Los Angeles for the ASAE Annual Meeting!

We have something BIG in store that you will not want to miss.

Our President & CEO Lucas McCann will be on-site connecting with industry leaders and sharing how Big Red M is helping associations grow in 2025 and beyond.

Senior Vice President Mike Thomas will be there meeting with attendees, discussing sales strategies, and exploring opportunities to help associations thrive.

Executive Vice President of Consulting Elizabeth Johnson, CAE will be ready to talk about the trends, research, and strategic shifts shaping the future of associations.

Business Development Director Chris Bodner will be there to meet new faces, start conversations, and share how Big Red M can be a partner in growth.

Swing by booth 1041 to meet the team and see what we have been working on!

07/31/2025

Most associations think they need to hire another salesperson.

They're wrong.

What they actually need is what we figured out after working with hundreds of associations.

We drive millions in client revenue annually across different association verticals because we know this space inside and out.

Our team isn't just made up of sales experts. They're verified association professionals who blend industry consulting, marketing strategy, and sales expertise into one powerful resource.

Oh, and they can be deployed in 2 weeks flat at a fraction of the cost of a full time hire.

We specialize in helping associations sell what they need to sell.

Sponsorships, exhibits, memberships, advertising, whatever drives your non-dues revenue. Every association's revenue mix is different and we cater to your unique needs.

That could mean fixing broken processes, optimizing team structure, implementing results-focused training, or developing expansion strategies. We customize our approach based on what your association's revenue streams demand.

Heading to ASAE Annual 2025?
Swing by our booth #1041! We’ve got something BIG planned this year, and you won’t want to miss it.

Whether you’re ready to take your sales, strategy, or publishing to the next level or just want to see what’s making everyone stop by, come say hi!

For more information and to join thousands of other association professionals, subscribe to our newsletter today!
https://bit.ly/4dfa0PC

07/25/2025

We're up to something special at booth 1041. 🤫

just got more interesting. We've been cooking up some ideas that we think you'll actually want to hear about (shocking, we know).

Fair warning: this isn't going to be your usual booth experience. We're bringing something we've never done before, and honestly, we're pretty excited about it.

Plus, we might have a few surprises that we're only sharing with people who stop by. The kind of stuff that actually makes conferences worth attending.

Come find us if you're curious. We promise it'll be worth the walk.

Comment below if we'll see you this year!

07/23/2025

We are happy to share that Chris Bodner represented us at the recent CSRA Membership, Marketing, and Foundation Conference all the way out in Girdwood, Alaska!

Chris's participation reflects our dedication to our association clients and their industries. We become a part of our clients' teams. We will not just "phone it in" as an anonymous name on a project.

We’re eager to share what we’ve learned and to help our clients thrive with new ideas and opportunities!

07/22/2025

People who treat your association’s goals like their own goals make the best partners.

When it comes to growing your association, you need more than just a service provider, you need a team that feels as invested in your success as you do.

A partner that thinks like an owner doesn't JUST listen. They take the time to understand the big picture, identify opportunities, and move quickly to make things happen. They take initiative and make decisions that drive real progress.

Imagine juggling all your priorities, and then having a team step in who not only knows what to do but anticipates what’s coming next. A team that sees the big picture and takes charge without you having to ask. That’s what we do.

With decades of experience helping associations thrive, we bring expertise in sales, consulting, and publishing to help you grow and succeed.

When we partner with you, it’s not just about getting the job done. It’s about making sure your goals are treated like our own. That’s how we help you grow.

For more tips and information like this, opt-in to receive our monthly newsletter below.
https://bit.ly/4dfa0PC

We promise it’ll be worth the click.

07/18/2025

Feeling like your association is doing well but know it could be doing better?

That’s the first step toward real growth. We know even strong associations can feel stuck. Take this client success story, for example.

The challenge: Two associations were managing growth on a lean team but needed more structure and bandwidth. Both initially had no sponsorship programs. Another had a fragmented member base and inconsistent recruitment.

The pressure: Their teams were stretched thin and worried about missing out on bigger opportunities.

The solution: They partnered with Big Red M to lead membership and sponsorship sales as part of their team, gaining a seasoned association sales professional at a fraction of the cost of a full-time hire.

The results:
➼ Doubled new member recruits
➼ Nearly $300,000 in new sponsorship revenue
➼ Long-term growth without burning out the internal team

“Big Red M is truly a part of the team...”

Want to see how we did it? chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://ow.ly/IA2y50Ws2HZ

07/17/2025

Fear is holding your association back more than you think.

Every day you hesitate to make change, you lose.

Opportunities disappear. Prospects go cold. Your competitors? They’re moving forward.

Waiting to grow your revenue? That’s risky. Missed members, untapped sponsorships, non-dues revenue slipping through your fingers.

It’s easy to ask, "What if we fail?"

But the real question is: "What if we succeed beyond our wildest dreams?"

What if you unlocked revenue streams you never thought possible? Your association’s potential is right in front of you, waiting.

Don’t let fear paralyze your team.

Imagine what growth looks like when more opportunities are captured. When your membership surges. When sponsorships sell out.

Don't know where to start?

Download our FREE guide on modernizing your association for 2025. Stop saying to yourself "this is the way we've done it for years," and start doing it the way it should be done NOW.

Don’t wait, start growing today.
https://bit.ly/40DjWNo

07/15/2025

We hate to remind you...

But being 2 weeks into Q3 means the year is more than halfway gone.

If your strategy still feels stuck in planning mode, it’s go time.

Here are 10 things associations are finally starting to take seriously in 2025:

1) Generational shifts in the workforce
2) Email newsletters and traditional publications
3) Digital member experiences that don’t look like a 2009 forum
4) Member personalization
5) Having a modernized membership value proposition
6) Data privacy
7) Wellness and burnout prevention
8) Community building
9) Strategic partnerships
10) Cert programs and microlearning opportunities

Expectations are certainly higher than ever.

Members want more, stakeholders want more, and let’s be honest, you want more from your strategy, too.

Winning associations stopped doing things the way they’ve always been done and started doing them the way they should be done.

We help associations make that shift with real strategy and ex*****on that’s delivered results for hundreds of associations across many industries.

If you want a clear look at what’s working right now, our Lead Consultant breaks it down in the video linked below:

→ The modernization moves that actually work
→ What non-dues revenue looks like in 2025
→ How member value is changing (and what to do about it)

Watch here: https://bit.ly/44GZejx

07/11/2025

If your value prop starts with a brochure, you’ve already lost them.

People don’t join for perks. They join because they believe in something bigger than themselves.

The main problem is that too many associations are still selling features instead of building connection.

That’s when growth stalls and engagement drops. And no association leader wants that.

Thriving associations are shifting how they lead and moving from focusing on checklists to their community.

We help associations make that shift with real strategy and ex*****on that’s delivered results for hundreds of associations across many industries.

Want to see how the best are doing it?

Our Lead Consultant breaks it down in this quick video:

→ The modernization moves that actually work
→ What non-dues revenue looks like in 2025
→ How member value is changing (and what to do about it)

Watch here: https://bit.ly/44GZejx

07/08/2025

Only 4 weeks until ASAE’s 2025 Annual Meeting & Expo, and Big Red M is thrilled to be exhibiting in sunny Los Angeles!

This is one of our favorite events of the year, and this time we're showing up bigger than ever. It's our largest booth yet and one of our most exciting exhibitions to date.

We can’t wait to connect with association professionals from across the country at the Los Angeles Convention Center.

Stop by booth #1041 to meet our team and explore how Big Red M can help your association grow with our turnkey sales, consulting, and publishing solutions.

See you in LA!

Address

Falls Church, VA
22046

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

(571) 257-5528

Website

https://bigredm.com/contact/

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