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Big Red M

Big Red M is your “go-to” partner for associations seeking revenue growth through sales and strategy.

Consulting, research, and sales services help associations achieve their goals! Big Red M is a premier association growth partner specializing in driving significant revenue increases for associations through targeted membership strategies, sponsorship, sales, research, and consulting. With the acquisition of LLM Publications, Big Red M now offers a comprehensive suite of publishing services, furt

her solidifying its position as an industry leader. Learn more about the Big Red M by visiting https://bigredm.com

06/25/2025

Most association professionals focus on just one association or sector.

That's typical for the industry, but there's a better way.

By working with a wide range of associations and industries, we’ve learned what really works and what doesn’t.

Our sales, consulting, and publishing teams bring deep experience across many sectors, helping us pinpoint strategies that consistently drive success.

(See who we’ve worked with on our website.) 😉

This broad experience allows us to take on unique challenges and create solutions that fit your specific needs.

Our team’s deep understanding of associations across various industries means we can offer a fresh perspective that’s hard to find elsewhere.

With us, you get more than just a growth partner. You get an integrated team with a proven track record of success, ready to help your association grow.

Don't know where to start?

We’ve got you covered! Download our free 10-step guide to growing your association’s membership. Just visit our website below, and we’ll send it right to you! 🎯
https://ow.ly/FfTv50WgoVt

06/23/2025

We’re proud to partner with associations to help them adapt, grow, and modernize in an ever-changing world.

Every success we’ve shared reminds us of the measurable impact associations can have when they’re equipped with the right tools and strategies.

That’s why we created our free 10 step guide to modernize your association’s strategy.

From refreshing your member experience to streamlining operations, this guide is packed with actionable steps to help your association stay ahead in 2025 and beyond.

Download your free guide through the form linked below today:
https://bit.ly/40DjWNo

Let's keep the growth coming!

06/19/2025

Today, we remember June 19, 1865, when the last enslaved people in Texas were informed of their freedom. That long-overdue announcement marked a turning point in American history and continues to inspire the ongoing fight for justice and equity.

We’re proud to support equity and inclusion in the work we do and the people we work with every day.

Our office is closed today as we take time to reflect and honor the meaning of this day.

Let’s continue to move forward together.

06/16/2025

Did you know less than half of association executives think their organization clearly communicates the value of membership?

That’s a lot of doubt for something so important.

If your association is still offering the same benefits package as it did 5-10 years ago, it is definitely time to reassess.

Members join for value but they stay for continued relevance.

If your messaging and offerings are not evolving alongside their needs, you risk losing engagement, retention, and long-term growth.

The challenge is not just identifying what needs to change, but knowing how to modernize your strategy in a way that actually makes an impact.

In our latest video, our Lead Consultant discusses three pivotal decisions driving the success of today’s high-performing associations. These are the same organizations that are growing, modernizing, and staying relevant.

Here’s what you’ll learn:

- The key shifts that modern associations are making now.
- What “non-dues revenue” really looks like in 2025.
- How member value is evolving and what you can do about it.

If you don't know where to start to modernize your association, this short video will help you move forward with more clarity.

It’s free, takes 5 minutes to watch, and could spark your next big win.

Fill out the form below and we’ll send the link right to your inbox.
https://bit.ly/44GZejx

06/13/2025

Some associations are quietly outpacing everyone else...

And most leaders haven’t seriously considered the few smart, strategic decisions that make all the difference.

Winning associations have leadership teams making clear, confident moves that generate new revenue, streamline operations, and deepen member loyalty.

Others get stuck in cycles of reactive planning or outdated member models, held back by legacy thinking or strategies that no longer serve today’s members.

If you know your association has room to grow, ask yourself:
“What are the smartest associations doing differently in 2025?”

The answer often comes down to vision, strategy, adaptability, and support.

You don’t have to figure it all out on your own.
The right growth partner can help you get there faster, with fewer wrong turns.

In our latest video, our Lead Consultant breaks down three key decisions that are actively shaping the future of high-performing associations. These are the same associations building new value streams, reimagining member engagement, and setting the tone at major industry conferences.

These insights come from firsthand work with organizations you’ve likely seen featured in sector-leading publications or presenting case studies at national events.

Here’s what you’ll learn:

- The key shifts that modern associations are making now.
- What “non-dues revenue” really looks like in 2025.
- How member value is evolving and what you can do about it.

If you don't know where to start to modernize your association, this short video will help you move forward with more clarity.

It’s free, takes 5 minutes to watch, and could spark your next big win.

Fill out the form below and we’ll send the link right to your inbox.
https://bit.ly/44GZejx

06/11/2025

Is AI killing creativity in design?
Not if you ask our Lead Ad Designer, Hannah Strong

She’s using generative AI to enhance her work, not replace it.

Working through AI tools has enabled faster revisions, cleaner visuals, and polished ads for clients who don’t always have perfect assets to work with.

Tools like Photoshop’s Generative Fill have opened the door to creative solutions that just weren’t possible before.

Photographer didn’t capture a wide enough angle?
Wish your image was shot in portrait instead of landscape?
Need something removed or replaced but are running on tight deadlines?
That’s all a thing of the past.

In our latest blog, Hannah shares how she uses Photoshop’s AI tools to solve real design problems, like:

➟ Expanding images when space runs short.
➟ Cleaning up ad layouts with limited visuals.
➟ Saving hours on tedious edits so she can focus on strategy.

And yes, we’ve got the before-and-after examples to prove it.

Read the blog to see how AI is helping us deliver smarter, faster design without losing the human touch.
https://bit.ly/4jIhsVx

06/09/2025

One of the most common problems we hear from our clients:
“We can't sell enough sponsorships for X event.”

And yet...

Your event draws the right audience.
Attendees are decision-makers and loyal members.
The programming is timely, relevant, and well-executed.

But when it comes to sponsorship dollars?
Well, good luck.

So why aren’t sponsors buying?

The truth is, sponsorship doesn’t sell itself.
And most associations simply aren’t set up to sell like a business.

Maybe you have a lean team wearing five hats each.
Maybe your staff isn’t comfortable with cold outreach or negotiating pricing.
Maybe you had a rockstar salesperson once , but they left, and no one has been able to fill the gap.

(or you don't have the budget)

Hiring is hard.
Training takes time.
And building a real sponsorship program from scratch can feel impossible when you're juggling events, member comms, and a board that wants results yesterday.

Here’s where most associations go wrong:
– They treat sponsorship and NDR as an afterthought
– They rely on the same tired packages and email blasts
– They expect sponsors to “just get it”

Meanwhile, sponsors are asking:
“What’s in it for me?”

To fix this, you need more than a nice-looking prospectus.
You need a team that understands your mission, speaks sponsor language, and can sell with strategy and consistency.

What makes us different at Big Red M is we integrate directly with your team AND we bring decades of experience selling for associations. We're basically your full-service revenue arm.

From prospecting to closing, we manage it all.

And we do it at a fraction of the cost of hiring in-house.

Want more insights like this?

Subscribe to our newsletter and get fresh ideas delivered straight to your inbox once a month, all built for association execs.
https://bit.ly/4dfa0PC

05/30/2025

The right partner for your association doesn’t just deliver results, they fit your culture, too.

A successful partnership goes beyond offering expertise. Whether you need sales, consulting, or publishing, we focus on understanding your association’s values, priorities, and team dynamics.

Being a cultural fit means we don’t JUST show up with solutions; we adapt to your flow.

For one client, that meant aligning with their team by taking on the legwork while respecting their need for open collaboration.

For another, it meant stepping in as a trusted advisor to support strategic decisions without disrupting their existing processes.

When we do our job right, you'll think we’ve been part of your team all along.

Don't know where to start?

That’s why we put together this short video breaking down three decisions that have the power to reshape the future of your association.

These are the same insights our senior consultants share with executive teams every week, helping them make bold, smart moves that lead to real outcomes:

↳Sharper strategies
↳ Stronger non-dues revenue
↳ More meaningful value for members

Want to see the video?
Fill out the form below and we’ll send it straight to your inbox.
https://bit.ly/44GZejx

05/28/2025

Why do some associations grow, while others seem stuck on repeat?

It’s not just about effort.

Most associations are working hard. They’re launching programs, sending emails, hosting events, but still seeing flat lined growth and disengaged members.

It’s not a motivation issue.
It’s a strategy issue.

What worked even three years ago isn’t delivering like it used to.

Leaders are feeling the pressure to “figure it out,” often without clear guidance on what actually moves the needle.

We get it.
That’s why we put together a short, strategic video breaking down three decisions that have the power to reshape the future of your association.

These are the same insights our senior consultants share with executive teams every week, helping them make bold, smart moves that lead to real outcomes:

↳Sharper strategies
↳ Stronger non-dues revenue
↳ More meaningful value for members

Want to see the video?
Fill out the form below and we’ll send it straight to your inbox.
https://bit.ly/44GZejx

05/26/2025

Today, we pause to honor and remember the brave men and women who gave their lives in service to our country.

Their sacrifice is the reason we enjoy the freedoms we have, and we will never forget the cost.

With gratitude, we remember the fallen and hold their families in our hearts.

Address

Falls Church, VA
22046

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

(571) 257-5528

Website

https://bigredm.com/contact/

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