09/04/2026
One of the most common things I hear when someone gets on a discovery call with me is: “I’ve been following you for SO long.”
Most of my inquiries aren’t from someone who found me yesterday, saw one post, and immediately decided to hire me.
They’ve usually been around for months.
They’ve seen my posts, watched my stories, maybe replied to something or exchanged a few DMs with me. Sometimes they’ve thought about reaching out more than once before they actually do.
The whole time, they’re getting to know me and deciding whether they trust me enough to hand part of their business over to me.
And really, don’t we all buy this way?
Think about the last time you discovered a business and immediately bought from them the first time you saw them.
It happens. But it’s definitely not the norm, especially when you’re investing hundreds or thousands of dollars.
Usually we watch for a while. We come across them again. We get a better feel for who they are and what they know. Then one day the timing is right and we’re ready.
This is also why so many social media managers require a 3-month minimum.
It takes time to build that familiarity and trust. We can’t expect someone to see three weeks of content and suddenly be convinced to buy.
And if you stop showing up because it “isn’t working” yet, you might be disappearing right when someone was starting to trust you.
Don’t quit posting while they’re still deciding. 💗
