06/24/2025
In June, it’s typical to see a noticeable uptick in demand compared to May. Brands ramp up their summer campaigns early on to take advantage of rising consumer spending on summer activities. This surge is often driven by industries such as travel, outdoor recreation, fashion, and food and beverage. They’re all trying to reach people planning vacations, attending events, or spending more time outside.
For publishers, this means there’s a prime window to align content strategies with advertiser and consumer interests. Try working in outdoor-oriented content on your site. Think things like travel guides, summer event calendars, outdoor dining spots, or wellness and fitness articles. These can drive both user engagement and higher ad revenue. Because we typically see a dip in ad spend in July, now is the time to take full advantage of June’s higher demand by optimizing for seasonally relevant content.