Wholesale CTV

Wholesale CTV Digital TV for Media Buyers Digital TV for Media Buyers.

Whether you are buying CTV or OTT for your own business or whether you are an advertising agency white-labeling services for your clients, take advantage of wholesale DSP pricing to maximize your campaign performance & stretch your dollars as far as they can go.

*Wholesale CTV is a division of Zenon Wholesale Digital Marketing.

How do partnerships with streaming platforms boost your CTV advertising effectiveness? At Wholesale CTV, we've found one...
09/05/2025

How do partnerships with streaming platforms boost your CTV advertising effectiveness? At Wholesale CTV, we've found one surprising reason—access to premium ad inventory. These platforms offer content that attracts highly engaged viewers, creating the perfect opportunity for advertisers to target specific audiences effectively. It's not just about getting seen; it's about getting seen by the right people. (That's what really matters.)

Another key factor? Enhanced data insights. Partnering with streaming platforms means better viewer data, allowing advertisers to tailor content and make informed decisions about their ad placements. This means brands can maximize their impact—and reach their goals faster.

So, what's your next move in CTV advertising? Let Wholesale CTV help you navigate this space with our affordable solutions. 📺 📊

Read the full article: https://wholesalectv.com/boost-ctv-advertising-partner-streaming-platforms-expand-reach

What if you could pinpoint the exact moment your audience surges—after work hours, weekends, peak streaming nights? With...
09/03/2025

What if you could pinpoint the exact moment your audience surges—after work hours, weekends, peak streaming nights? With real-time bidding signals, you spot not just who’s watching, but when and where their attention is highest (signals track device types and even household composition). That’s a serious edge… and it’s been proven: using timestamp-level triggers, you can stretch your spend, hitting viewers when they’re most likely to act.

Here’s where Wholesale CTV fits in—you use precision pricing and targeting built for scale. So, your campaign doesn’t just follow the crowd—it leads. You get premium access, but without the old-school overhead. Are you ready to outsmart the big-budget players? 📺💡

Checkout the full article: https://wholesalectv.com/how-to-optimize-ctv-bidding-for-best-results

When it comes to amplifying reach on CTV, dayparting is the lever—the right framework turns average campaigns into preci...
09/02/2025

When it comes to amplifying reach on CTV, dayparting is the lever—the right framework turns average campaigns into precisely timed successes. Fewer buyers know this: niche audiences on streaming services are most active during weekday lunch breaks and late-night hours, not just prime-time. Some CTV platforms also open up premium ad slots during “micro-peak” windows, letting smaller and mid-size brands get in where incumbents miss out.

That’s where Wholesale CTV steps up. Our model lets media buyers tap into premium inventory and adjust schedules at scale—without the premium costs. Efficient targeting. Smarter spend. All dialed in for results-driven marketers who know timing changes everything.

What dayparting insights have shifted your ad planning for 2025? 🚀📺

Checkout the full article: https://wholesalectv.com/what-is-ctv-advertising-in-2025-with-dayparting-tips

Did you know that nearly 20% of all CTV ad impressions are flagged as fraudulent? (Yep, that’s a shocker.) As a high-end...
09/01/2025

Did you know that nearly 20% of all CTV ad impressions are flagged as fraudulent? (Yep, that’s a shocker.) As a high-end agency, you can't afford to ignore this—your brand's reputation is on the line. And while prevention might sound tedious, the latest protocols are easier to implement than you might think. At Wholesale CTV, we're committed to helping agencies like yours navigate the challenging realm of CTV fraud prevention.

Now, something else you should know: tools leveraging machine learning aren't the future—they're the NOW. These advanced systems identify and handle suspicious activity in real time. So... how prepared is your current strategy? For advice and support tailored to your needs—reach out. 📺💼

Read the full article: https://wholesalectv.com/every-agency-needs-tips-on-ctv-fraud-prevention

Seeing ad delivery discrepancies across CTV supply partners? Most overlook the fact that frequency capping isn’t standar...
08/29/2025

Seeing ad delivery discrepancies across CTV supply partners? Most overlook the fact that frequency capping isn’t standardized—same campaign, totally different outcomes (we’ve been there, too). Another curveball: some platforms issue makegoods later in the flight, not in real time, so you don’t spot under-delivery until spend is already gone.

At Wholesale CTV, those are the gaps we hunt for—because when scale matters, tightening controls and knowing HOW (and when) your ads actually delivered means less waste, more precision. Senior buyers: how often do you audit CTV logs line by line… or investigate delayed discrepancy credits? That’s where the hidden opportunity is. 🚀📊

Checkout the full article: https://wholesalectv.com/how-to-identify-fix-ctv-discrepancies-effectively

What if frequency stacking on CTV didn’t just boost recall, but actually drove deeper household engagement—when you sequ...
08/28/2025

What if frequency stacking on CTV didn’t just boost recall, but actually drove deeper household engagement—when you sequence your ads with purpose, the message doesn’t just repeat, it EVOLVES. Fewer know this: households exposed to thoughtfully sequenced CTV ads over time show higher ad relevance scores, not just higher impressions. (That unlocks serious lift in campaigns built for scale.)

At Wholesale CTV, we’ve seen another (less obvious) thing: strategic frequency stacking can cut cost per completed view while upping message retention—across even the most niche segments. It’s how we help agencies punch above their weight—premium access, wholesale rates, and smarter sequencing. Which sequence is your team building next? 💡📺

Checkout the full article: https://wholesalectv.com/what-is-ctv-advertising-and-why-it-matters

First-party data integrations in CTV are shifting the power—brands now reach households with accuracy that was never pos...
08/27/2025

First-party data integrations in CTV are shifting the power—brands now reach households with accuracy that was never possible with third-party data alone. Here’s one for the media-buyers: research shows that 70% of streaming audiences don’t overlap with traditional TV, giving you access to truly fresh eyeballs. And here’s another boost—first-party data not only strengthens campaign performance, but also helps us align with privacy laws as they keep shifting around (think GDPR, CCPA).

At Wholesale CTV, we give advertisers the tools—and pricing—they need to actually use this power at scale. We’re talking premium inventory, without paying premium rates. Is your strategy ready for what sharper targeting (and tighter compliance regulations) can do for your campaigns? 📺💡



Checkout the full article: https://wholesalectv.com/what-is-ctv-advertising-benefits-first-party-data-2025

Every high-budget buyer knows: great CTV campaigns need more than basic reporting. Here’s something most folks miss—adva...
08/26/2025

Every high-budget buyer knows: great CTV campaigns need more than basic reporting. Here’s something most folks miss—advanced CTV ad servers can now link session data from both TVs and mobile devices, matching exposure across screens. Not everyone’s doing this (yet)—but those who are, get a far clearer view of real consumer journeys.

The other underrated feature? Automated deduplication across platforms. It’s easy to overcount, and the wrong server can skew spend decisions fast. At Wholesale CTV, we give media pros access to premium targeting and transparent, scalable buying—right alongside elite cost-efficiency. Huge dollars saved. More certainty, every step.

So—what reporting upgrade is on your 2025 checklist? 🚀📊

Checkout the full article: https://wholesalectv.com/what-are-the-best-ctv-ad-server-features-2025

What if programmatic buying in CTV was your key to campaign efficiency—reaching target customers more effortlessly than ...
08/25/2025

What if programmatic buying in CTV was your key to campaign efficiency—reaching target customers more effortlessly than ever? Consider this: more than 80% of CTV viewers watch ad-supported content, opening doors to strategic programmatic opportunities. (Yes, really.) It's not just efficient; it's effective. Add to this the power of interactive ads, letting you tailor messages REAL-TIME during your campaign.

Wholesale CTV stands ready to help brands tap into these benefits by offering adaptable and affordable CTV advertising solutions. We provide guidance, strategy, and the targeting tools necessary to make your campaigns hit like never before. Ready. Set. Launch.

Curious about how to maximize your ROI using these insights? Let’s talk strategy and elevate your advertising. 📈📺

Read the full article: https://wholesalectv.com/how-can-programmatic-buying-in-ctv-boost-campaign-efficiency

You know the risks—push CTV ads on a repeat loop, and your message fades into the background. But there’s hard data on w...
08/22/2025

You know the risks—push CTV ads on a repeat loop, and your message fades into the background. But there’s hard data on what actually works: research shows that frequency capping doesn’t just control ad fatigue—done right, it can help you maintain audience engagement AND boost incremental reach. What’s less known? Optimal caps aren’t one-size-fits-all… niche audience segments actually respond better to variable frequency strategies, adjusting cap thresholds based on their platform behaviors.

At Wholesale CTV, you get more than blanket controls. Our team works with senior media buyers to set intelligent, data-backed caps—maximizing results, not just impressions. Wholesale pricing means you can get high-impact CTV, premium inventory, and tactical frequency management—no massive overhead required.

Curious where your caps are leaving performance on the table? 📊📺

Checkout the full article: https://wholesalectv.com/how-science-behind-ctv-frequency-capping-boosts-campaign-results

For regulated industries, advanced brand suitability controls in CTV aren’t just nice to have—they’re make-or-break. Did...
08/21/2025

For regulated industries, advanced brand suitability controls in CTV aren’t just nice to have—they’re make-or-break. Did you know that some CTV platforms allow for proactive exclusion of content by specific IAB categories before a single impression is served? (That means compliance can be locked in at the planning stage—no retroactive scrambling required.) Not every channel offers that depth.

At Wholesale CTV, we see performance marketers in finance, pharma, and other regulated sectors gain real leverage here. Finer controls mean fewer wasted impressions, a sharper compliance edge, and higher ROI—without the heavy costs associated with legacy TV. How are you handling suitability across your CTV buys now? 📺🔒

Checkout the full article: https://wholesalectv.com/what-is-ctv-advertising-and-why-it-matters

Not every media buyer is hunting that same crowded inventory. Some CTV channel mixes—think niche FAST channels and lesse...
08/20/2025

Not every media buyer is hunting that same crowded inventory. Some CTV channel mixes—think niche FAST channels and lesser-scouted AVOD partners—actually deliver stable scale with premium CPMs that don’t break the budget. What’s overlooked? Many premium CTV platforms quietly reserve direct-access inventory for partners who buy smarter (not just bigger), meaning media buyers willing to diversify get better placements—period.

Wholesale CTV has spent years helping agencies piece together overlooked combos that deliver upper-funnel AND performance results. Our wholesale pricing opens doors that used to be closed to all but the “giants”—you get access and performance, not trade-offs. Are you making the most of advanced mixes, or settling for what's obvious? 🚀📺

Checkout the full article: https://wholesalectv.com/what-is-the-best-ctv-mix-discovery-guide

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