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Wholesale CTV

Digital TV for Media Buyers Digital TV for Media Buyers.

Whether you are buying CTV or OTT for your own business or whether you are an advertising agency white-labeling services for your clients, take advantage of wholesale DSP pricing to maximize your campaign performance & stretch your dollars as far as they can go.

*Wholesale CTV is a division of Zenon Wholesale Digital Marketing.

07/22/2025

When you’re lining up OTT vs. CTV for targeting in 2025, here’s what sharp media buyers know—CTV now lets you layer purchase-based data sets over viewership data, giving you an edge that wasn’t even possible on OTT just a few years back. Did you know CTV ad completion rates average far higher due to non-skippable formats… which means your messaging gets real stay-time, not just drive-by glances?

Wholesale CTV was built for buyers who want scale—without markups. Every campaign gets premium streaming inventory and data-driven strategy, but at wholesale rates (yes, really). You’re getting the sort of flexibility and control big spenders used to have…and you can stretch your next dollar a whole lot further.

What’s your next move for smarter targeting? 💡📊

Checkout the full article: https://wholesalectv.com/what-is-ctv-advertising-explained-2025-targeting-edge

07/21/2025

Looking for more measurable results from your CTV campaigns? Here’s something not everyone knows—adding QR codes to wholesale CTV ads doesn’t just look good on screen… it gives viewers a direct link to your site and creates a valuable conversion path, especially when every second counts. (Some industry studies even show that CTV QR scans can outperform standard display click-throughs—real talk.)

Another piece media buyers miss: with QR codes, our team at Wholesale CTV can map specific ads to unique landing pages—so you capture REAL web traffic data tied directly to each creative. All this, paired with our wholesale pricing, means the kind of ROI even top brands used to dream about.

Ready to connect CTV screens with immediate web action—at scale? 🚀📈

Checkout the full article: https://wholesalectv.com/how-to-use-qr-codes-in-ctv-ads-campaigns

07/18/2025

You know what most media buyers miss? Integrating streaming radio with CTV gives you audio touchpoints while viewers are off the big screen—like, say, those moments when someone’s using YouTube Music on their TV (yep, that counts as CTV). Here’s one more: Smart speakers and connected car dashboards automatically bump reach metrics for advanced campaigns. Not exactly top-of-mind, but if you know, you know.

At Wholesale CTV, it comes down to your scale and efficiency. If you’re building layered cross-platform buys, hybrid audio-visual campaigns create more incremental reach... and more granular targeting. That’s how you take a “good” CTV plan and make it work for ALL the screens that matter. So—is your current strategy actually built for where your audience is next?

📊🎧

Checkout the full article: https://wholesalectv.com/how-integrating-streaming-radio-with-ctv-expands-digital-footprint

07/17/2025

You’re used to hearing about bundled CPMs—those pretty packages that roll in a mix of inventory, but leave you guessing on real value. Here’s something most don’t talk about: wholesale CTV rates can open premium inventory to you at a price point that was off-limits just a few years ago. And (here’s a surprise) many streaming providers now offer reserved audience segments without the sticker shock you might expect.

With Wholesale CTV, you get direct access to top-tier streaming platforms, minus the fluff—and the hidden markups. Real transparency. Real cost efficiency. It’s how senior buyers are carving out new advantages before 2025.

So, how will you rethink your approach to CTV deals next year? 🟢📈

Checkout the full article: https://wholesalectv.com/what-is-ctv-pricing-explained-for-2025-deals

07/11/2025

You see the shift, right? Streaming radio is moving into the CTV world—and for savvy media buyers, this changes everything. Here’s a fact you might not be tracking: audio ad listeners are 24% more likely to take action after exposure on multiple platforms (Magnite). One more—streaming audio platforms are now embedded in more than half of smart TV operating systems. That’s not small.

So… how do you coordinate cross-platform campaigns for actual ROI? With Wholesale CTV, you get the data, pricing leverage, and transparency to sync CTV buys and streaming radio from a single seat. This isn’t just about reach—it’s about strategy that delivers beyond screen and sound.

Ready to build smarter cross-platform campaigns? 📈🎧

Checkout the full article: https://wholesalectv.com/what-is-ctv-integration-and-why-it-matters-2025

07/10/2025

If you’re looking for sharper creative strategy at scale, advanced contextual targeting in CTV isn’t just hype—it’s how you reach real audiences, in real moments. One fact that doesn’t get enough airtime: CTV lets you leverage content-level signals (think: exact show genre, mood, or even brand safety tiers), so you can adapt creative right down to the context. You connect—not just broadcast. 📈

Here’s something else happening below the surface: Dynamic ad insertion on CTV platforms means you can swap creative on the fly mid-campaign… making adjustments as performance trends emerge (not just after the fact). At Wholesale CTV, our wholesale pricing removes the old barriers—you get premium inventory and smarter data, without the premium markup. Who else is leaning into contextual this year? 🚀

Checkout the full article: https://wholesalectv.com/what-is-ctv-targeting-in-national-campaigns-2025

07/09/2025

What’s the single best way to sync CTV ad strategies with streaming sports—while staying efficient? Real-time audience surges aren’t just about impressions… they’re pockets of high-intent, highly engaged viewers, and most buyers miss that lift by focusing only on pre-set slots. Lesser known fact: device-level data from CTV streams can pinpoint shifting viewer attention down to a single quarter or inning—so placement opportunities are way more agile than traditional TV.

Wholesale CTV works with buyers to run campaigns as the action happens, leveraging wholesale pricing for a sharper ROI (yes, even as audience costs spike mid-match). This is how premium performance meets smart spend. How are you optimizing for those peak moments? ⚡️🏆

Checkout the full article: https://wholesalectv.com/how-to-use-ctv-advertising-for-live-sports-events

07/08/2025

Is your CTV schedule feeling like a budget black hole lately? Turns out—most senior media buyers miss two key levers: prime-time fragmentation (over 30% of CTV viewership now happens outside the typical 7–10pm window) and the impact of short-flight, heavy-frequency bursts. That means pacing needs to be fluid, not static … or you risk burned dollars and fatigue—fast.

We saw that coming. Wholesale CTV opens access to premium streaming platforms with true wholesale rates, so budgets work harder (and smarter). High-frequency campaigns, surgical audience targeting, and nightly transparency—it changes EVERYTHING for results-focused teams. Ready to scale next year’s wins without the sticker shock? Let’s talk. 📺💡

Checkout the full article: https://wholesalectv.com/how-to-build-a-ctv-campaign-without-overspending-2025

07/07/2025

What gets overlooked in the CTV supply chain? Direct partnerships. By building tighter relationships with publishers and platforms—senior media buyers unlock two major advantages: first, direct deals mean faster campaign optimizations (no middlemen lag) and second, direct routes actually improve audience match rates for precision targeting. Most still miss that.

That’s where we come in. At Wholesale CTV, everything we do is designed for the buyers managing scale—serious budgets, serious outcomes. Our wholesale pricing and direct supply chain access give media buyers control, transparency, and ROI. Premium inventory at a price point that moves the needle… and every placement is built for performance.

What would it mean for your campaigns if every dollar worked twice as hard? 🔍📈

Checkout the full article: https://wholesalectv.com/what-is-ctv-advertising-and-its-value-in-2025

07/04/2025

You’ve seen how tangled the CTV ad tech supply chain can get—dozens of touchpoints, markups layered in, and sometimes you’re not quite sure where your ad dollar actually goes. Here’s something you won’t always hear: over 30% of CTV inventory transacts through private marketplaces or direct supply routes now, not just open exchanges (that’s a major shift). Second—while CTV fraud is less common than display, it’s FAR from immune… those layers sometimes make fraud detection harder, not easier.

So—where does Wholesale CTV fit? Transparent, direct access. Fewer hands in the pot—more budget to working media. When you’re running big budgets, pricing at true wholesale levels changes the game. You get premium placement, better control. How are you thinking about transparency when you buy? 🛒📺

Checkout the full article: https://wholesalectv.com/what-is-ctv-advertising-agency-buyers-transparency-focus-2025

07/03/2025

Top media buyers know optimizing creative for CTV isn’t just about swapping out logos or changing taglines—different streaming platforms interpret ad signals and triggers in radically different ways. Here’s one thing we’ve learned: skipping nuanced closed captioning testing leads to significant engagement losses. Many platforms default to auto-enabled captions, and inconsistent implementation can disrupt the user experience… and that shows up in results.

Another pitfall—treating skippable vs. non-skippable ad placements as interchangeable. They’re not. Testing must account for the specific user flow on each app, or even the sharpest messaging can flop. At Wholesale CTV, our wholesale pricing model lets senior media buyers experiment across premium platforms—without blowing the whole budget.

What’s the most surprising challenge you’ve faced with CTV creative testing? 📺 💡

Checkout the full article: https://wholesalectv.com/how-to-do-ctv-testing-right-for-successful-results

07/02/2025

When your CTV ad can send viewers straight to your site—no second screens, no missed moments—you open up an entirely new level of performance measurement. Interactive CTV units are breaking ground, letting you track not just views, but real conversions… in real time. (Surprising fact: direct on-screen engagement rates with these formats often outpace even mobile benchmarks.)

At Wholesale CTV, you’re not just accessing premium inventory—you’re getting high-impact interactive ads at rates that give you room to scale. Here’s something you might not know—interactive CTV campaigns are now fully compatible with top attribution platforms, so you can see exactly which placements drive action. Are your current campaigns built for this shift?

📈📺

Checkout the full article: https://wholesalectv.com/what-is-ctv-advertising-enterprises-learn-now

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Opening Hours

Monday	8am - 6pm
Tuesday	8am - 6pm
Wednesday	8am - 6pm
Thursday	8am - 6pm
Friday	8am - 6pm

Website

https://wholesaleCTV.com/

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