Strive Creative

11/14/2025

Is AI Stealing Your Traffic? We've Got Tips To Stay Visible.
Want to read the blog? Check it out here: https://bit.ly/3JPEOwH

Learn how to stay visible online with clear answers, useful structure, and open access for AI tools (and why it matters!).

11/12/2025

We’re excited to welcome Andrew to the Strive team!

Andrew brings a rare combination of technical talent and positive energy, and it’s already making a huge impact. As Strive continues to expand our work in AI and automation, Andrew has quickly become an important part of that momentum. He’s helping strengthen and scale the systems we’ve been building; streamlining the repetitive tasks that slow teams down.
Beyond his technical skills, what stands out most is Andrew’s attitude—curious, collaborative, and always ready to jump in. He brings a calm confidence and a genuine enthusiasm for solving problems, which makes working with him a pleasure. His approach helps keep projects moving forward while lifting the energy of everyone around him.

We’re thrilled to have Andrew on the team!
Welcome aboard, Andrew

11/07/2025

Hyper-personalization can be a powerful tool for marketers looking to connect with their audiences. But is it captivating or crossing the line into creepy? Dive into our latest insight to explore this fine balance and tips on how to use hyper-personalization effectively.

When does knowing too much about your audience become unsettling? Balance is key.

Tip: Ads that reference a recent activity can feel intrusive if not handled delicately. Avoid overly specific references that might surprise or unsettle your audience.

Hyper-personalization makes your message stand out by addressing individual preferences, like personalized emails and product recommendations.

Tip: Use personalization to enhance relevance without overwhelming users with excessive detail.

Use data responsibly to create experiences that feel helpful, like suggesting products based on past purchases.

Tip: Ensure your audience knows how their data is being used and provide easy-to-find opt-out options.

Hyper-personalization works best when it’s subtle and adds real value to the customer’s experience, like Netflix’s “Because you watched…” feature.

Tip: Focus on adding convenience through personalization, rather than simply showcasing data capabilities.

10/31/2025

Wishing you a Happy Halloween from everyone here at Strive! 🎃

10/30/2025

Did ChatGPT’s New Browser Just Kill Google Ads?
Atlas is here, and it’s redefining how people search and how brands show up.

Read our full blog on this evolving space:

See how ChatGPT's new browser may reshape Google Ads & search marketing and learn what you can do to stay visible in AI-driven search.

10/24/2025

The Detroit Zoo has joined a movement that’s bigger than itself, inspired by Audubon’s “Lights Out” campaign, which encourages cities and buildings to dim or turn off lights during bird migration to save lives.

Their twist? They’ve switched off their iconic water tower lights nightly and are asking the community to do the same with porch lights.

Why this matters:

Brand integrity meets action: This isn’t a token gesture; it aligns with conservation, the Zoo’s core purpose.

Low barrier, high impact: Anyone can turn off a light. It’s a small ask, but a powerful invitation.

Earned stories > paid ads: This kind of narrative spreads because it’s true, not because it’s pushed.

If marketing is about meaning, this is the kind of campaign that means something.

10/17/2025

You’ve just shared your latest project—and then comes the feedback…sometimes you may receive praise, but other times, you might find yourself facing a flood of tweaks and opinions. Click for tips on navigating criticism below.

See how to handle constructive vs destructive criticism in creative work. Strive shares tips on navigating criticism to keep work productive.

10/10/2025

OpenAI launched Sora, a new social app powered by the tech behind ChatGPT. In our blog, we share our predictions on where the platform could go and what that could mean for marketers.

See how OpenAI's Sora could redefine brand storytelling for marketers, where AI-driven video creation meets social engagement.

10/03/2025

Know Thy Audience: Why, How & Where.

Some products and services have very broad applications, usability, and utility. While it may seem that everyone is in the target audience, how & where your messaging takes place deserves an experience curated to the mentality & motivation of the consumer in that environment.

Audience data is available everywhere. It’s table stakes that website analytic and media buying/placement tools have demo and psychographic audiences that can be used for profiling, targeting, and measurement. True value comes from rigor & strategy in how audience sights are arrived at and applied.

Profiling the traffic on your site can be skewed by the mix of initiatives driving traffic. Social media profiles only capture the subset of your target audience that spends time in that environment. Having this context is necessary when applying audience insights across platforms.

Knowing that your audience over-indexes for this and that is valuable, but digging into the forces within their lives that drive these attributes is where these insights transform your marketing efforts by being able to craft messaging that resonates instead of just being heard by your audience.

A contextualized view of your target audience’s demographic and psychographic attributes gives you a glimpse into their passions, struggles, activities, interests, and opinions. Thoughtful media placement and messaging that strikes a chord are now within reach.

The voice of customer is the pinnacle source for understanding your target audience. While narrow in scope, inferencing is removed from the process because you are getting anecdotal evidence of who your customer is. Reviews (even for competitors), blogs, and forums are valuable places to spend time.

09/26/2025

Handshakes are being replaced with clicks and face-to-face conversions are mostly online. In a digital facing world, it’s more crucial than ever to foster strong, enduring relationships with customers. Click the link below to read the full blog.

See how personalization, engagement, and consistency help build lasting brand loyalty, turning customers into a community.

09/25/2025

What makes people talk about a brand?

Social currency. It’s the value we gain from sharing information, experiences, and preferences that enhance our reputation or sense of belonging. If it enhances their identity, status, or relationships, they’ll spread the word—voluntarily. From secrecy that fuels curiosity to exclusivity that creates demand—social currency shapes how brands grow through word of mouth, loyalty, and self-expression.

If people aren’t talking about your brand, it’s time to rethink your strategy. What are you doing to make your brand worth sharing?

09/19/2025

Consumers crave authenticity, so how is your brand showing up for its community? 🤔 Community-centric marketing isn’t just a strategy; it’s about building trust, engagement, and loyalty. Learn how brands like Chevy In The D are making real connections that go beyond products.

See how community-centric marketing drives trust, loyalty, and engagement by connecting brands with values-driven local audiences.