B23 Strategies

B23 Strategies COACHING + COHORTS + COMMUNITY FOR WOMEN BECOMING WHO THEY WERE CREATED TO BE BY LIVING OUT THE 2:3 CODE : LIFTING, NOT LIMITING.

There’s something about slowing down with the people you love that recenters you in ways you don’t fully notice until yo...
11/14/2025

There’s something about slowing down with the people you love that recenters you in ways you don’t fully notice until you’re in it.

This past week was full of simple moments like morning coffee, good food and wine, beach walks, and watching my grandson take in the world with his whole heart.

Those small, ordinary pieces of time have a way of settling you. They remind you of who you are, what matters most, and why staying connected to family, to God, to yourself keeps everything else feel grounded.

I am coming home today with a deeper sense of ease and a little more clarity. Not because of a dramatic revelation, but because presence has a way of restoring perspective.

Today we pause with deep gratitude for those who have served for every man and woman who chose courage over comfort, ser...
11/11/2025

Today we pause with deep gratitude for those who have served for every man and woman who chose courage over comfort, service over self, and faithfulness over fear.

We also honor the families who have carried that weight beside them lifting, loving, and holding steady in quiet strength.

Veterans remind us what it means to live with purpose to rise for something greater, to protect what matters most, and to lift rather than limit.

May we carry their example into our own lives choosing every day to serve with compassion, lead with integrity, and love with courage.

The language we use — with both ourselves and others — is one of the most powerful tools for transformation we have.Limi...
11/06/2025

The language we use — with both ourselves and others — is one of the most powerful tools for transformation we have.

Limiting words come from fear and scarcity. They shrink what’s possible.

Lifting words come from truth and love. They expand what’s possible.

The shift isn’t about pretending everything’s fine — it’s about choosing words that align with what’s true and life-giving.

Be intentional: notice your words.

Before you speak — to yourself, your team, your child, or your spouse — pause and ask:

Are my words lifting or limiting?

I’m Traci — a coach, catalyst, and culture-builder who believes leadership starts within and transforms everything it to...
11/05/2025

I’m Traci — a coach, catalyst, and culture-builder who believes leadership starts within and transforms everything it touches.

I’ve always been drawn to the work beneath the surface — the kind that calls for courage, reflection, and growth. Over the years, I’ve had the privilege of walking alongside leaders, teams, and organizations as they build trust, strengthen communication, and create cultures where people come alive again.

Through B23 Strategies, the other side of our business where we work inside teams and organizations, I get to do what I love most — help people align who they are with how they lead so growth becomes more than a goal; it becomes something you can feel.

Outside of work, I’m a wife of 27 years with three incredible daughters. I value good food, deep conversation, honest laughter, and time with the people who remind me what matters most. Those moments ground me and fuel my belief that leadership is never about titles — it’s about presence, love, and legacy.

If Janelle is the kindling, I’m the steady flame — grounded in love and fueled by vision, bringing calm, clarity, and courage that help others realign with who they are and rise into who they’re becoming.

Together, we offer a synergy of 1+1=3 and share a heartbeat for helping people live and lead from who they truly are — in their work, homes, and communities.

We’re so glad you’re here. Welcome to Two Three Collective!

I’m Janelle — coach, connector, and eternal believer that relationships are the greatest mirror for growth.I’m a wife of...
11/04/2025

I’m Janelle — coach, connector, and eternal believer that relationships are the greatest mirror for growth.

I’m a wife of 29 years and mom to three incredible adult kids who have been my greatest inspiration for the work I do. They’ve taught me more about what it means to show up as the best version of yourself and how to live out this work.

Each season of life has stretched me to learn, to do hard things, and to keep becoming a truer version of myself.

This year brought one of the greatest gifts yet — becoming a “Nelly” to our grandson, Mack. Without question, it’s the greatest title I’ve ever held.

My husband and I are living the paradox of the joy and the stretch of empty nesting — embracing a new rhythm and following a dream to move to North Carolina 3 years ago. Making that move meant moving away from the community we called home and the place we raised our family. It’s been a season of rediscovery, trust, and joy in the in-between.

Through it all, I’ve come to see that my role isn’t to create the fire in others — it’s simply to be kindling. To help people uncover and ignite the God-given gifts already within them. I’ve learned that when we allow His truth to meet our story, something powerful comes alive — purpose, peace, and the courage to live it out.

Every shift, every stretch, every season keeps reminding me that growth rarely happens in comfort — and that connection and love are often where transformation begins.

I’m so grateful for the people and places that continue to shape me — and for the chance to walk alongside others doing the same.

Tomorrow, you’ll meet Traci — my partner in both this work and this calling — and to learn about all she brings to Two Three Collective.

Through the years of coaching women in leadership and life, we’ve learned this: when a woman is able to understand, embr...
11/03/2025

Through the years of coaching women in leadership and life, we’ve learned this: when a woman is able to understand, embrace and live from her God-given gifts and purpose, everything around her begins to LIFT instead of LIMIT.

That belief is what sparked Two Three Collective — a space for women who are leading, loving, and carrying a lot.

Here, we talk about identity, belonging, leadership, and the kind of growth that starts on the inside and transforms how we show up everywhere else.

When women BELIEVE who they are, they begin to truly BELONG — to themselves, to one another, and to something greater.
And from that place, they BECOME who God designed them to be.

If you’re new here — welcome to the table. We’re Janelle + Traci, and we’re so glad you’re here.

📸: .co

Doors for the Becoming Cohort close this weekend for this round of the Becoming Cohort. Next cohort will open Spring 202...
10/31/2025

Doors for the Becoming Cohort close this weekend for this round of the Becoming Cohort. Next cohort will open Spring 2026.

This kind of work — identity, clarity, alignment — asks for presence. It asks for intention. It asks for readiness.

For some of you, this is your moment.
You feel the quiet pull. You’re ready to step into who you’re becoming and do it alongside a circle of women walking a similar path.

If that’s you, there’s still time to take your seat at the link in bio.

And for others, you feel the stirring…but also know this isn’t the right season to commit to a cohort.

If that’s where you are, I want you to hear this clearly:

You’re not behind.
Your pace matters.
Your becoming has its own timing and we honor that.

And there’s something coming for you, too.
A way to stay connected, supported, and growing in a rhythm that fits your life right now. More on that very soon.

Whether you join us today or meet us in the space that’s unfolding next.

You belong here.
Your growth matters.
And we can’t wait to walk with you.

WHAT IS THE BECOMING COHORT? Answering this and some other FAQ’s over on stories today!We created The Becoming Cohort fo...
10/27/2025

WHAT IS THE BECOMING COHORT? Answering this and some other FAQ’s over on stories today!

We created The Becoming Cohort for the woman standing in transition and ready for breakthrough, alignment, and what’s next.

That means different things for different people but the experience is designed to meet you where you are.

Over nine weeks, 5 weeks before the holidays and 4 weeks after, we’ll walk together through reflection, insight, and intentional action to help you move with clarity and confidence into your next season. Why wait until next year to get started on becoming very clear on what you want and how you want to show up.

You will experience:
• Live (virtual) group coaching sessions rooted in truth and awareness
• A guided workbook to help you realign and grow
• A private community of women becoming together
• A framework to integrate purpose and alignment in everyday life.

It’s more than a program—it’s a journey of becoming.

As a special bonus, anyone who registers before Friday, October 31 will receive a free 1:1 coaching session ($300 value)

Doors are open now.
Begins November 5.
We’ve saved you a seat at the table.

Becoming is the slow, sacred process of alignment and remembering what’s true and that knowing shape how you show up in ...
10/26/2025

Becoming is the slow, sacred process of alignment and remembering what’s true and that knowing shape how you show up in the world.

It’s not about striving to be someone new, but uncovering who you already are.

Becoming is what we’ve lived, what we’ve witnessed in others, and what we feel called to walk alongside.

You are invited to join us in this space where women can pause, realign, and move with purpose.

The Becoming Cohort begins November 5.

Your seat is waiting.

🎵*cue Julie Andrews singing* 🎵 As we come into this time of year of gift-giving, reflecting on the year past & celebrati...
11/15/2023

🎵*cue Julie Andrews singing* 🎵

As we come into this time of year of gift-giving, reflecting on the year past & celebrating with loved ones, I always love to use the power of the hive mind to find out what you're favorite things have been in 2023.

This can range from products, to learnings (books/podcasts/conferences), to experiences - whatever comes to mind when you pause to reflect on 2023 and the joys and gifts it has brought to your life.

I enjoy giving unique & memorable gifts and many of those have come from people in my life that have shared their favorite things!
Taking this conversation across all of my social media platforms because I would love your input!

I AM THANKFUL FOR....This chalkboard door was in the kitchen of the home we raised our kids in for 18 years.It held lots...
11/01/2023

I AM THANKFUL FOR....

This chalkboard door was in the kitchen of the home we raised our kids in for 18 years.

It held lots of messages through the years of 'Happy Birthday,' 'Good Luck,' and holiday wishes, but my favorite tradition was that every November 1st each of us would write 1 thing that we were grateful for on the door - and you couldn't repeat what someone else had already shared through the month.

Even when the kids went to college, they would text in the family group chat to share their gratitude for the day and we would write it on the door.

When our son-in-law came into the family, he would share his daily gratitude from his Marine base for us to include on the chalkboard.

We have since moved from this home and do not have the physical door to carry on this tradition, but still share our gratitude throughout the month.

A gratitude practice is one of the simplest shifts you can add to your daily routine that can create a transformative difference in your mindset and attitude.

Did you know that the way our brains are wired that we cannot be both grateful and anxious at the same time?

There is no better time than today - November 1st - to begin your own gratitude practice.

Share below 1 thing you are grateful today!

Thank you  for the opportunity to spend the day with you guiding you through our STAR Index and helping you discover you...
10/26/2023

Thank you for the opportunity to spend the day with you guiding you through our STAR Index and helping you discover your superpowers! Your group was engaging and interactive with great questions and plans for next steps to live out the best version of you!

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