TruScribe

TruScribe offers video production services and whiteboard animation software. We use the science of Scribology™ to increase engagement and retention.

Using Scribology™, TruScribe offers hand-drawn and whiteboard video, hand-drawn infographics, and live (or digital) graphic recording to visualize words, ideas, and stories to change how people see, think, and act.

04/22/2024

Very Special thanks to the great Simon Sinek for this one!

04/04/2024

Are you strategizing your marketing plan for this year? Let the experts help! Fellow chamber members Graphic Design LLC, , Outdoor and Ad Madison are great local resources, ready to help take your business and brand to the next level. Read more here: https://www.fitchburgchamber.com/2024/03/12/marketing-resources-that-help-you-grow-your-business/

10/27/2023

Our clients often ask us How we are INNOVATING in the studio ...

As you know, pictures 'speak a thousand words' (and often much more!)

Therefore, we are proud to share this short sizzle reel

You will see dozens of clips showcasing recent innovations

Our talented team has developed unique modalities within the TruScribe genre to drive high value outcomes for our world class customers.

Projects in the reel include custom solutions and use cases developed for brand communications leaders , and innovations to serve markets worldwide.

The key outcome?

Why of course... GROWTH through adept creative strategy!

Thinking about innovating?

Of course you are. Reach out to your TruScribe account team and plan a new innovation today:

[email protected]

+1 (888) 684-4944

www.TruScribe.com

09/07/2022

When you consider engagement vs. retention, focus on both, value both, and drill down on the interplay between the two.

08/30/2022

We use real drawings and the artist's real hand to create an authentic human connection that leads the viewer while supporting the message.

https://hubs.la/Q01ld3960

We use real drawings and the artist's real hand to create an authentic human connection that leads the viewer while supporting the message.

08/16/2022

The legendary logos of the rock era were no accident—they were great branding! Join us for a look into visual marketing for music!

https://hubs.la/Q01k7Bl60

The legendary logos of the rock era were no accident—they were great branding! Join us for a look into visual marketing for music!

08/11/2022

Why isn't your whiteboard video animated? The short answer is that we want your video to be as effective as possible!

Why Isn’t My Whiteboard Video Animated? - TruScribe https://hubs.la/Q01jPmk40

Why isn't your whiteboard video animated? The short answer is that we want your video to be as effective as possible, and animation limits that.

08/10/2022

In 2022, video marketing remains the dominant mode of address! Create the optimal video marketing strategy with our trend-following tips!
-generated
https://hubs.la/Q01jKm7c0

In 2022, video marketing remains the dominant mode of address! Create the optimal video marketing strategy with our trend-following tips!

08/09/2022

A business video series is a great way to express brand consistency, heighten engagement, and set expectations and values for your audience!

https://hubs.la/Q01jzKh40

A business video series is a great way to express brand consistency, heighten engagement, and set expectations and values for your audience.

08/04/2022

Join us as we explore the visuals that continue to drive beliefs ranging from the Loch Ness Monster to interplanetary intrigue!

https://hubs.la/Q01jdsX00

Join us as we explore the visuals that continue to drive beliefs ranging from the Loch Ness Monster to interplanetary intrigue!

08/02/2022

The process of creativity and innovation can be learned and applied to every aspect of your business. These tips will help your team grow and innovate!

https://hubs.la/Q01j2f140

The process of creativity and innovation can be learned and applied to every aspect of your business. These tips will help your team grow and innovate.

07/28/2022

While there are few “never” situations with imagery, today we look at how different types of visuals affect the same script!

https://hubs.la/Q01hPJxf0

While there are few “never” situations with imagery, today we look at these types of visuals as they affect a script—the same script.

07/26/2022

Human hand, strong synchronization, simple designs, great audio, and a compelling medium are just some of the reasons why whiteboard video is so effective!

https://hubs.la/Q01hzkG40

Human hand, strong synchronization, simple designs, great audio, and a compelling medium are some reasons why whiteboard video is effective.

07/21/2022

As a case study, the style of brutalism helps us think about the value of simplicity in design. What can we communicate with simple design?

https://hubs.la/Q01hjwrl0

As a case study, the style of brutalism helps us think about the value of simplicity in design. What can we communicate with simple design?

07/19/2022

If it can happen to the movies, it can happen to anyone. Let’s learn how to meet major change head-on from Hollywood’s example!

https://hubs.la/Q01h5T_S0

If it can happen to the movies, it can happen to anyone. Let’s learn how to meet major change head-on from Hollywood’s example!

07/14/2022

We’ve constructed a powerful method for retaining information with engaging whiteboard videos. Learn how to leverage the lizard brain!

https://hubs.la/Q01gS6Y10

The lizard brain asks, "what was that movement you just saw? We’ve constructed a powerful method for retaining information with engaging whiteboard videos.

Address

Fitchburg, WI

Website

http://truscribe.com/video-services

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Outgrown into Something New

Growing Into How Our Clients See Us.

Some time ago we started asking our clients about their perception of what we do for them. You see, we have grown accustom to unsolicited “thank you!” emails expressing joy over the project, the process, or the results, everything you want to hear. So when we asked them to tell us about our value to them, we expecting them to praise the videos we create and our Scribology method and how fun the process is. What we learned is that an overwhelming majority of our clients who responded, said that they viewed us as a “partner” rather than a vendor.

So, What’s New at TruScribe?

This has led to some significant changes at TruScribe that we are expressing through:

a new website www.truscribe.com (go take a look around)

new logo (our biggest logo change!)

and a new message (the reason for all of this.)

We outgrew the old ones some time ago, so we needed to find a better fit for us now and had some room for where we’re growing.

Drawing Beyond the Whiteboard.

We’ve always seen and positioned ourselves as a leader in whiteboard video, and while that’s true, it’s not our whole story. Using our markers to visualize what’s otherwise unseen, we’ve helped our clients present clear vision, express new ideas, shape company culture, demonstrate safer choices, supporting growth in their organizations. And that’s our focus, helping our clients change the way people see, think, act - with our markers, on and off the whiteboard.

We’ll share more about these changes in the coming weeks and months here, https://www.linkedin.com/company/truscribe/ and more visually at https://www.instagram.com/truscribe/ , but we’re more interested in talking to you about your goals for 2019.